Lastly, the government must not be swayed by Baumol’s cost disease Therefore, the Beethoven string quartet needs the same number of musicians today as were needed in 1800s, and so the culture and arts program budget of the government must keep up with the times. The Ministry of Tourism and Culture in Korea is the government agency that oversees culture and arts. The Ministry oversees culture, language, cultural heritage, national historic and natural treasures, education, sports, youth affairs, language and international as well as cultural exchange.
Through its constituent Korea Tourism Organization (KTO), the government is working actively to support tourism within South Korea. As the tourism industry flourished, the Ministry’s support was heightened. The local economy is also expected to get a boost from this, as domestic tourism was also promoted. Government support, for this matter, not only helps in cultivating culture and arts domestically but on sharing its cultural identity and art to neighbouring Asian nations and the world as well (Dator & Seo 2004).
The support for the Ministry was highly prioritized that in 1999 President Kim Dae Jung, declared the promotion of culture and tourism as a national project with 4 sub projects (Yim, 2002). 1. Tourism Vision 21, 2. Promotion Plan for Top Seven Culture and Tourism Zones 3. Plan for Development of South Coast Tourism Belt, and 4. Confucius Culture Zone Development. A dramatic improvement in government funding was also received by the Ministry which accounted for over 1% of the total Korean budget for 2001 (Life and Culture, 2008).
This paper sees the direction of pairing off tourism and culture as part of the government’s effort to develop national pride. It also highlights the fact that Korea takes pride in its uniqueness and distinctive cultural qualities. The government, through the Korean Culture and Information Service (KOIS), is also supportive of efforts to draw up plans as to promote Korean culture and information even to non-Koreans through the production of publications in other languages and other types of promotional materials and collaterals.
The periodical Korean Policy review poses as the perfect example of a publication promoting Korean culture. It contains varying news articles about developments of Korean policies in every domain of endeavour such as technology, sports, and culture, just to name a few (The Korea Policy Review 2008). . There are also a host of other organizations both non-profit and privately held that are actively promoting cultural and artistic activities side by side supporting government efforts.
The tripartite collaboration, an agreement among non-profit, private, and public agencies to promote Korean culture, resulted in some 24 laws that allowed the government to implement its cultural policies. It was also noteworthy that the laws clearly showed a shared vision of a unique national identity among the executive and the legislative bodies (“Life and Culture”, 2008).