The piece of text that I am examining is an advertisement by the charity Amnesty International. Amnesty International is a worldwide organisation that helps free political prisoners and give them a fair trial; campaigns for human rights, and aids refugees. The advertisement is a double page spread of a magazine supplement, from a Sunday newspaper. Sunday newspapers have a wide circulation. Sunday is also the day when most people have more time to read the newspaper so they can easily take an active interest by reading the reading the whole article as they have the time. Also, there is a lot more time for the article to persuade the reader.
The structure of the article is important to persuade the reader to take an active interest in Amnesty. The article is split into four sections. The first two sections are about individual people, Sallay Goba and Marie. The third section is about the global problem of refugees and the last one about what the reader can do to help. As the reader reads through the text, they are gradually forced to become involved as the article implicates blame with the reader. "It would be nice to think that if she had managed to reach Britain, we would have helped her." This quote suggests that we would not have helped her. The four blocks are easily seen by their separate headings, aiding the ease and speed of access. The text is easier to read and access if it is in blocks of text.
The picture of Sallay Goba takes up more than half of one page and cannot be missed. This picture is used to activate the reader's interest in the article. The picture uses the shock factor to make the reader more emotional. The article shows a graphic picture of Sallay's hands cut off, which makes the reader so shocked and horrified that they want to read on to discover what the story is about. The picture is visually emotive, with Sallay's face looking distressed. This instantly plays on the reader's emotions. There is also a quote at the top of the article next to the picture. The significance of this quote is to give the woman an identity and making it more personalised. The quote also makes the reader feel close to the woman.
The leading paragraph is used to make the reader take an active interest in Amnesty. The paragraph uses facts such as "Every twenty seconds…a refugee is created". This makes the paragraph more effective as it gives us information about the problems facing refugees. This may make some people want to help the situation by taking an active interest, thus reading the rest of the article. The paragraph uses personal pronouns, implicating the blame on us. "Every one of us bears the responsibility" makes us feel like the guilty ones; people don't want this feeling and therefore take action. The use of personal pronoun is used once more, but this time in a summative way that puts emphasis on the situation, "Yes, all of us" The first block of text is the story of Sallay Goba. This is a very personal story of a person helped by Amnesty international. To make the story seem more personal, the article gives an insight into her life.
"Sallay Goba is a grandmother", showing she has a family of her own and that she was assaulted physically and sexually as well as losing her family. This makes the reader more emotional towards Sallay, as they now realise that many people suffer at the same time. The article does not try and sensor the attack or hide information, it tells us bluntly her "hands were severed and tied to her elbows with string." The use of graphic language makes the reader shocked and horrified so the reader will do something for the organisation. The use of pronouns makes the article seem like it is blaming the people of Britain and the newspapers.
"Read the rantings of some British newspapers," shows that the article is trying to blame the newspapers, who influence the minds of the public. The use of the word 'rantings' implies hysteria and anger towards asylum seekers and refugees on behalf of the British public. It also shows that the article is trying to blame the British because they have not previously done anything but call the refugees bogus asylum seekers. This proves that there is a negative attitude from the west towards the refugees but Amnesty hope to put the message of across through this article. The message is that asylum seekers and immigrants are heer for a reason and not to take jobs of the British.
Even the government has failed to do anything. Instead the general public calls them "economic immigrants". At the end of the story of Sallay, the article uses rhetorical questions to persuade the reader to take an active interest. For example the article says "Did she ask for her hands to be hacked off?" The article uses very graphic and emotive language to show the extent of the problem. The last paragraph starts of with the word "listen" as one sentence. The purpose of this is to regain the simplicity of persuasion, and regain control of the reader – making them listen. The rhetorical question at the end is "Did she ask for her hand to be hacked off?" This shows the continual use of graphic language making the reader feel guilty and horrified.