The case study presents ways for the company’s COO (Chief Operating Officer)

To motivate managers as to how they can increase workforce diversity and be competitive in the marketplace along with the creation of customer awareness. Ways to accelerate the motivation of managers is also highlighted, but the question that is raised is what does motivation actually mean. Motivation is the set of reasons that determines whether one will or will not engage in a particular behaviour. Before going any further I would like to quote a common saying which states that  “You can take a horse to the water but you cant force him to drink that water”.