Apple Inc. ( formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. Apple was established on April 1, 1976 by( Steve Jobs .( Steve Wozniak .( Ronald Wayne.
Former : Steve Jobs. (Chairman, 1976-1985, 2011; CEO, 1997–2011)( Current :Tim Cook.
As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store . It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012.
Apples ruthless corporate culture is just one piece of a mystery that virtually every business executive in the world would love to understand.
The culture of Apple was based on an ideal that self-motivated individuals will work harder if they do not have a boss micromanaging every action.
The organizational structure of Apple was almost non-existent and focused on placing decision making in the hands of the people in the field. .
To Apples legion of admirers, the company is like a tech version of heaven factory, an confusing but delightful place that produces wonderful items they cant get enough of. .
But Apple also is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top. .
At Apple there is never any confusion as to who is responsible for what.( “DRI,” or directly responsible individual. .
Any effective meeting at Apple will have an action list.(A common phrase heard around Apple when someone is trying to learn the right contact on aproject: “Whos the DRI on that?” .
Jobs teach to accept a culture of responsibility by hosting a series of weekly meetings that are the devices that sets the beat for the entire company. .
Jobs himself explained in a 2008 interviewwith fortune. .
“E very Monday we review the whole business,” he said. “We look at every single product under development. .
I put out an agenda. Eighty percent is the same as it was the last week, and we just walk down it every single week.(We dont have a lot of process at Apple, but thats one of the few things we do just to all stay on the same page.” Its one thing when the leader describes the process. Its another thing altogether when the troops candidly parrot back the impact it has on them. .
Simplicity is key to Apples organizational structure. The org chart is deceptively straightforward with none of the dotted-line or matrixed responsibilities popular elsewhere in the corporate world. .
One of Apples greatest strengths is its ability to focus on just a few things at a time. . Jobs inner circle includes (from left) Jonathan Ive, Phil Schiller, Eddy Cue, andScott Forstall, photographed on the Apple campus in 2010. .
Jobs generally kicks things off personally. Each session is as well crafted as the public product debuts for which the CEO is so famous. .
Specialization is the norm at Apple, and as a result, Apple employees arent exposed to functions outside their area of expertise. .
Apple Inc. is a global computer manufacturing company that is going throughmajor changes in its organizational culture and it’s organizational structure due to several events of the past few years.(Apple is going through major restructuring to regain control of its operations and finances in order to stay competitive on the global market. . Apple Inc. case study Personality refers to the relatively stable pattern of behaviors and consistent internal states that explain a person as behavioral tendencies. .
Perception is “the process of acquiring, interpreting, selecting, and organizing sensory information.” .
The adoption by companies led to a lot of benefits the personnel, company and society generally.(Specifically personnel have the opportunity to work from its home a fact that allows dealing with other facilities too as well as it influence individuals behavior at work. Self-Esteem is a personal judgment of ones worth and the satisfaction or dissatisfaction with ones own self. .
Learning to work at Apple takes time. To echo its own famous ad campaign, Apple thinks differently about business.(“Microsoft tries to find pockets of unrealized revenue and then figures out what to make. Apple is just the opposite: It thinks of great products, then sells them. Prototypes and demos always come before spreadsheets. .
Design is everything. Everything!( Design reports to the CEO .( A very small team designs their products.( Designers make the design decisions. .
They do pixel-perfect mockups.
They have paired design meetings.( They do no market research.( If it’s not perfect, it doesn’t go out. .
This is not a corporate culture dominated by bean counters, risk-avoidinglawyers, or design committees whose negotiated com-pro-mises inevitably lead to boring products and mediocrity. It’s a culture that’s comfortable with using the words “passion” and “excellence” in everyday conversation.( These values fuel the cre-ative juices and passion ate collaborations that deliver award-winning prod-ucts and ser-vices year after year. .