App Store

For week ten in Business Policy and Strategy for an continue on chapters four on Evaluating a Company's Resources, Capabilities, and Competitiveness on pages 80 - 118, chapter five on The Five Generic Competitive Strategies on pages 120 - 146 and chapter ten on Building an Organization Capable of Good Strategy Execution 286 - 314. After reading and reviewing the chapters four, five and ten the next assignment is to read case 14:

Apple Inc. in 2012 on pages C-187– C-197 in the back of textbook Business Policy and Strategy. After obtaining the information it is required that a paper be written based on the six questions listed with the assignment. The chief elements of Apple's competitive strategy is that it is a different strategy through industry leading improvement.

Due to this strategy Apple had a great fit while been a standing as the leader in new product introductions and the improvement of obtainable products. With this strategy they are currently meeting the needs of the global market with submission to customers new but ground-breaking products that allow for the improvement of products that are already on the market. A key factor is to meet the changes in the evolving needs of digital electronics and computer markets. This is done by Apple in a designed and development of the company's current operation systems and software technologies. From this they have total control over the software and hardware so they could be open to the developing of new products.

The strategy that Apple has imploded is evolving in an effort to keep up with new technology as it is introduce to the market. With the question on if Apple's strategy is evolving, the answer is yes. That can be seen as the business grown over the years and they are still coming forward with new products in the computer industry as they also turn to the market of digital electronics and computer markets. Another further evolving strategy for Apple is the I-Pad and I-Phone. .

• What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain.

• What does a competitive strength assessment reveal about Apple’s computer business, as compared to the leaders in the personal computer industry? Use the methodology in Table 4.2 to support your answer. Does it appear that the company’s competitive positions in personal media players and smartphones are stronger or weaker than its position in computers? Apple Inc. (Apple) was incorporated on January 3, 1977, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players.

The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.

INTRODUCTION Apple and Microsoft, both the words are synonymous to technology. No body knew what apple was ten years ago and today it is one of the leading company manufacturing variety of products. Apple’s Iphone business alone is now bigger than whole microsoft. Apple’s smartphone division generated $24.4 billion of revenue in the first quarter of 2012, whereas the whole of microsoft generated $20.9 billion in the first quarter. That includes entertainment devices such as Xbox, as well as Windows, Microsoft.. • Does it make good strategic sense for Apple to be a competitor in the computer, personal media player, smartphone, and tablet computer industries?

Are the value chain activities that Apple performs in computers, personal media players, tablet computers and smartphones very similar and “compatible” or are there very important differences from product to product? Which of the four products lines---computers, tablet computers, personal media players, or smartphones---do you think is most important to Apple’s future growth and profitability? Why?

• What is your assessment of Apple Computer’s financial performance the past three years? (Use the financial ratios in Table 4.1 on pages 83-86 of the text as a guide in doing your financial analysis.) • What recommendations would you make to allow Apple to strengthen its position in its most important markets? What steps should it take to ensure that the iPad becomes a success in the marketplace and a major contributor to the company’s overall performance?