KUALA LUMPUR, 8 September – Imagine being surrounded by a fleet of Volkswagen vehicles that is a personification of German technology and innovation. Among a myriad of vehicles displayed, there lay visibly the much-loved Beetle exhibiting its new unmistakable design. An icon of popular culture, the Beetle makes its stunning debut with pomp and grandeur at the Volkwagen.Das Auto. Show 2012 this weekend. Held at the Kuala Lumpur Convention Centre (KLCC) this year, the Volkwagen. Das Auto. Show is known to offer up-close previews of brand philosophy and character, including its technology, innovations and current and yet-to-be-seen products.
Back for the second consecutive year, the event saw motoring enthusiasts, the public, and key dignitaries and icons from the fabric of Malaysian society gather to watch one of the finest automotive shows in the country come to life. A showcase unique to Volkswagen, the Volkwagen. Das Auto. Show is a platform for Volkswagen to share its rich heritage and offer a brand experience like no other to its Malaysian followers. Commenting on the Volkswagen. Das Auto. Show 2012, Mr Ricky Tay, Managing Director of Volkswagen Group Malaysia said, “We have brought to the people’s doorstep an interesting array of technology, innovations and products, showcasing the best from Volkswagen.
Through this experience, we aspire to give car enthusiasts, Volkswagen lovers, and the people a fun time experiencing our brand and understanding all that we have to offer to them”. The star attraction of this year’s Volkwagen. Das Auto. Show is the introduction of The Beetle, previewed in Malaysia at Volkswagen’s inaugural Show in Bukit Jalil last year. With some 22.5 million units sold worldwide since 1938, The Beetle makes its debut in the country with the 1.2L 105PS TSI, which are part of Volkswagen’s TSI and DSG technologies to deliver class-leading fuel efficiency.
“Speaking about The Beetle, Mr Ricky Tay explained, “The Beetle underscores the very philosophy of the Volkswagen brand. It is only fitting that we launch this icon at a show like this. We hope that patrons of the Volkswagen. Das Auto. Show 2012 will enjoy getting to know their favourite car as much as we have enjoyed bringing it to them.” “The Beetle was first seen on Malaysian roads back in the 50s and it soon became a popular choice among households. Malaysia and the Beetle have evolved together. It is a car that transcends gender, class and background to become a favourite among people, thanks to its timeless shape and consistently evolving technology.
The Beetle is truly the people’s car,” added Mr Ricky Tay. With word of The Beetle being launched in Malaysia spread like wild fire, people from all walks of life attended the Volkswagen. Das Auto. Show 2012 to have a close-up view of the new shape, innovative features and technology advancement that The Beetle has to offer. Excitement permeated through the air as motoring enthusiasts, families, youngsters and Beetle fans explored their favourite car in and out.
The Volkswagen. Das Auto. Show also gave patrons a magnificent time getting to know the Volkswagen brand through fun-filled activities and interactive shows. With two huge halls of the convention centre housing the brand show, a global comprehensive portfolio of Volkswagen models such as the Beetle, Touareg Hybrid, Polo Sedan, Jetta, Passat, Golf Cabriolet, Passat Variant, Cross Polo, Amarok, Cross Touran, Sharan, T5, Volkswagen CC, and Polo were featured throughout the two-day show.
Think Blue is an attitude that goes beyond technologies and products. It reflects the spirit of the time, setting new benchmarks for environmental responsibility, fuel consumption and emissions, and encompasses all environmental initiatives within the Volkswagen Group under one roof. Patrons of Volkswagen. Das Auto. Show 2012 walked away feeling contented of having experienced one of the finest automotive shows in the country. Having to witness The Beetle amidst the grandeur of the show was the pinnacle to many fans and enthusiasts of this classic icon. For more information, visit www.volkswagen.com.my.
Ends About Volkswagen Passenger Cars Malaysia Volkswagen Passenger Cars Malaysia Sdn Bhd was incorporated with the Malaysian Registrar of Companies (ROC) in July 2011 and began operations on 1 March 2012. The company, which is a subsidiary of Volkswagen Group Malaysia Sdn Bhd, is tasked with handling the Volkswagen passenger cars business in Malaysia. Currently, the company offers a complete portfolio of Volkswagen vehicles such as the Polo Sedan 1.6MPI, Polo 1.2TSI, Polo GTI 1.4TSI, Golf 1.4TSI, Golf GTI 2.0TSI, Jetta 1.4TSI, Cross Touran 1.4TSI, the fully imported and locally-assembled Passat 1.8TSI, Scirocco 1.4TSI, Eos 2.0TSI, Tiguan 2.0TSI, Volkswagen CC 1.8TSI, Sharan 2.0TSI and Touareg 3.6 V6.
Additionally, the Company also has, under its portfolio, the Golf R, Passat CC R-Line and the Scirocco R. The Icon is Back! with the launch of The Beetle in Malaysia, with the 1.2TSI available for sale. Incorporated in December 2005, Volkswagen Group Malaysia Sdn Bhd, a wholly-owned subsidiary of Volkswagen AG, has established its corporate headquarters at Wisma UOA Bangsar in February 2006.
About Volkswagen. Das Auto.Show Volkswagen. Das Auto.Show is an annual public outreach initiative by Volkswagen Passenger Cars in Malaysia to bring Volkswagen’s exclusive brand experience to dealers, media, consumers and Volkswagen fans with the aim of creating awareness on the philosophy, technology and innovation that go into the German engineered Volkswagen range of vehicles. Having made its debut in Malaysia in 2011, the Volkswagen. Das Auto.Show is one of the largest single brand automotive shows held over 2-3 days.
It features upcoming models, interactive shows and understated grandeur associated with the brand across the world. For more information on Volkswagen. Das Auto.Show, visit http://www.TheIconIsBack.com.my/
Media Contact: T. Yogendra Volkswagen Group Malaysia Phone: (+603) 2295 9863 Email: [email protected]