Various amount of stakeholders

There are a various amount of stakeholders in McDonald's they are Employees, Customers, Government, Shareholders, Bankers, Pressure groups, Suppliers, Trade Unions and Local communities. Employees are those who work for McDonald's therefore they would take an interest in all different aspects of the business these are Job security, Good Relations, Performance, Location, Health and safety, development and fair wage. Job Security as they don't want to be in a job which will be in danger of closing down because of poor business.

Good Relations It is important to have a good relationship with their other colleagues and their boss if they don't then they won't have a pleasant environment to work in. Performance how well they work in their environment and how they perform if they don't perform well they either loose their job or don't get promoted, but if they do well they would get promoted. Location (Type of work) It depends where the business is based for example if the business is based in a short

Health & Safety they wouldn't want to work in an establishment where there in danger of injuring themselves. Fair wage If employees get paid not a fair amount of money then they won't work in McDonald's. So no matter what there job is from manager to cleaner they get paid a minimum wage. Development Promotions are also what employees look forward to If they do well they will get a raise and have a greater income. Also employees get underpaid for the long hours they work.

"Complaints from employees range from discrimination and lack of rights, to understaffing, few breaks and illegal hours, to poor safety conditions and kitchens flooded with sewage, and the sale of food that has been dropped on the floor. This type of low-paid work has even been termed 'McJobs'" (www. Mcspotlight. org) Customers are those who eat in McDonald's therefore they will take interest in the welfare of the business as if the business will close down and you won't get to eat in there.

They are interested in the continuity, Quality and Continuity the customers are interested in the way the way products are sold and if they like the product, how long it stays on sale for them to purchase. Also the customers are interested in the nutrition of the food served in McDonald's. If the food is 'junk food' therefore most parents don't appreciate feeding their children food that is not doing anything good for them. The customers are also looking for the amount of quality in the food they receive if they don't receive good quality food they will not purchase food from McDonald's.

They are also interested in the customer service they are given by the employees. If the employees are rude and arrogant it is most likely that there will be a certain amount of complaints given to their manager and they will not come back as paying customers. "Many nutritionists argue that the type of high fat, low fibre diet promoted by McDonald's is linked to serious diseases such as cancer, heart disease, obesity and diabetes. The sort of diseases that are now responsible for nearly three-quarters of premature deaths in the western world.

McDonald's respond that the scientific evidence is not conclusive and that their food can be a valuable part of a balanced diet. "(www. Mcspotlight. org) "So-called junk foods like McDonald's cause cancer and other deadly diseases: "What they (McDonald's) don't make clear, is that a diet high in fat, sugar, animal products and salt (sodium), and low in fibre, vitamins and minerals – which describes an average McDonald's meal – is linked with cancers of the breast and bowel, and heart disease. This is accepted medical fact. " (an article from www. McSpotlight. org )

Share Holders are those who invest money in the business (they have shares in the business) they are interested in the welfare of McDonald's because if the business doesn't do well then the shareholders will sell their shares and go to a business where they get good money out of them. Sales increase this will happen due to the new products introduced and gaining more products being sold in the business. This will therefore increase profits and the shareholders will receive higher dividends but if the business doesn't succeed then the shareholders will sell their shares in McDonald's.

Attend AGM (Annual General Meeting) this is where the shareholders have a meeting and a vote on how the business should improve. The Government they have the power to make and enforce laws for certain territory. In a sense "govern" means the power to administrate, whether over an area of land, a set group of people, or an association. Income tax and this is due to the legislations. Legislations that apply to McDonalds are Minimum Wage, Health and Safety etc. If McDonalds have a good business then they will need more employees which this will mean less people on benefits and then the employees will have to pay greater income tax.

If the employees earn more money then this will mean they will make other businesses will succeed. Local Communities these are people who live in the area interested in McDonald's because they are interested and concerned about the area they live in. The job opportunities that McDonald's will bring and it is a good family restaurant these are good opportunities for the company being in the area, but there are plenty more bad points about McDonald's moving close in your town e. g. excess litter, motorbike racers and hooliganism will also occur in your town.

"Complaints from employees range from discrimination and lack of rights, to understaffing, few breaks and illegal hours, to poor safety conditions and kitchens flooded with sewage, and the sale of food that has been dropped on the floor. This type of low-paid work has even been termed 'McJobs'. They are responsible for litter on the streets. "