Is Wal-mart the ideal store to shop it? Austrian economic and business professional Karen De Coster and banker Brad Edmonds believe that Wal-mart improves the lives of people in rural areas because it gives them access to a lifestyle that they would not have if Wal-mart did not exist. Karen De Coster is a freelance writer she is a graduate student in Austrian economics, and is also a business professional from Michigan. Although she has not finished her first book , she has written many other articles on many other things for example in August of 2009 she wrote “I’m the Government and I’m Here To Lie To You”.
Brad Edmonds is a banker in Alabama. These authors are making an effort to inform people out there in which believe that Wal-mart is evil. People believe that Wal-mart is evil because they have so many people shopping there.
People believe that for these reasons, Wal-marts are driving other small businesses that want an opportunity to be able to open a bigger market for themselves, but aren't able to because Wal-mart takes those opportunity from them by keeping their low prices and selling almost everything that you may need or want. But is Wal-mart really bad? Karen de Coster and Brad Edmonds do not believe that Wal-mart is all that "evil", they believe that Wal-mart is a great opportunity to invest in money, a helpful resource, and they believe that it saves time and wrangling. Wal-mart has had a great impact on many people because it has not only saved them money but has helped create a future with their lives.
The authors have been inspired by Wal-mart so much because they were able to do what many other mom & pop stores have not been able to do, keep their low prices, be a refundable corperation , maintain a variety of merchandise, and have a friendly atmosphere. People need to realize that Wal-mart is not evil but they started by very intelligent great minded people, all they wanted was success and gained it and lived up to it. Karen de Coster and Brad introduce their article with a variety of strengths.
They use pathos when they begin to talk about Kathie Lee Gifford and how she was almost was kicked out of the country for giving jobs to third world workers. because the government doesn't let you have third world workers it is harder to find people out their that are willing to work for as much as they are.
This is an example where she is trying to appeal to our emotions by making people feel upset and contemplate at the same time because the mom & pop stores are trying to get workers so they can start with a low income and work up but aren't able to because the government isn't allowing third world workers to help them and their stores. this makes us rethink weather if its walmarts fault or if its the governments fault. The authors also lures to us when they appeal to authority also known as ethos. They use ethos throughout the whole paper. Karen de Coster is a graduate in Austrian economics and is a business professional from Michigan, Brad Edmonds is a banker in Alabama .
They use this to their advantage and develop their ethos in the article: “To be sure, if Americans didn't love Wal-mart so much it wouldn't be sitting at the top of the 2002 Fortune 500 with $219 billion revenues” (Brad and Karen 23). By making it to the top of the 200 Fortune 500, and making $219 billion in revenues makes you wonder Is Wal-mart really that bad? This appeal to ethos makes their paper stronger because they are actually supporting their claim with actual facts that they can actually prove because of their careers.
The authors also make sure that their piece includes the appeal of logos to take their paper to the next level and to make it a better piece. They are able to take out valuable facts and information from their own knowledge and from research they were able to accumulate. “families who shop carefully at Wal-mart can actually budget more for investing on children funds or entertainment. And unlike other giant corporations , Wal-mart stores around the country make an attempt to provide a friendly atmosphere by spending money to hire greeters, who are often people who would have difficulty finding any other job.
This is a partial solution to shoplifting problems; the solution Kmart applied (“Hey, what's in the bag?”) didn't work as well”(Brad Edmonds and Karen de Coster) This displays logos by staggering us with a factual paragraph stating that if someone really wanted to save money by shopping at Wal-mart they would have to do it carefully and then they would be able to invest on a childs fund for college or be able to save that money by investing it on something else.
And Unlike other mom and pop shops Wal-Mart draws you back each time because they hire people that have a more difficult to time finding an ordinary job either because of their criminal records or because of a disability, unlike other stores they have greeters that make Walmart a more hostile environment to shop at.
This strengthens her claim because it shows fact about how Wal-mart has a plan to be outgoing and be able to make it. Although they use appeals to strengthen their paper she does not use enough. The authors lack at using pathos logos and even ethos to make their peace stronger. There was a need of a variety of emotion and authority and even some facts would have made this case a more complex paper. I felt as though the whole article was missing appeals and made this paper lifeless. Work Cited Coster, Karen De. "The Ludwig Von Mises Institute." The Case for Wal-Mart. Karen De Coster and Brad Edmonds, n.d. Web. 03 Mar. 2014.