Tata Motors Ltd (TML), widely known as TELCO, is one of the oldest Indian automobile companies. The company was established in 1945 as Tata Engineering and Locomotive Co Ltd (TELCO), primarily to manufacture locomotives and other engineering products. The company’s first automobile, a commercial vehicle, was launched in 1954 in collaboration with Daimler Benz AG of West Germany. Today, Tata Motors is India’s largest Indian automobile company with annual revenue of Rs.32, 125.3 crore (2006–07) and a manufacturing capacity of 6.8 million vehicles.
The company claims to be the world’s fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. The company is the leader in the Indian commercial vehicles space and the third largest in the Indian passenger vehicles space with presence in compact, mid–size car and multi–utility vehicles. These automobile segments together accounted for nearly 93 per cent of the company’s revenues in 2006—07.
The company’s manufacturing base is spread across Jamshedpur in east, Pune in west and Lucknow in the north. The company has a huge nation–wide dealership, sales, services and spare parts network comprising points. Its global presence includes assemblies in Malaysia, Bangladesh, Ukraine, Kenya and Russia. Tata cars, buses and trucks are also being separately marketed in several Countries in Europe, Africa, the Middle East and South East Asia.
TML’s largest industrial joint venture is with the Italian auto major — Fiat Auto to manufacture passenger cars, engines and transmissions for the Indian and overseas markets in India entered in 2006. It has also formed a JV with Marcopolo, a Brazil based buses and coaches body-builder in 2006 and and with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pickups in Thailand in 2006.
The company developed India’s first indigenous light commercial vehicle– Tata 407 in 1986. In 1998 the company developed India’s first sports utility vehicle—Tata Safari and the first indigenously manufactured passenger car– Tata Indica. In September 2004, Tata Motors became the first company from Indian engineering sector to be listed on the New York Stock Exchange.
In January 2008, the company unveiled the world’s cheapest car — Tata Nano for Rs.one lakh (ex– dealer) Tata Motors is an arm of one of the largest Indian business conglomerates — the Tata Group whose revenues in 2006–07 crossed Rs.1, 000 billion. The group companies together hold a controlling stake of 33.4 per cent in the company.
Products and Brands
Passenger Cars: Tata Nano, Indica V2, Indigo, Indigo MarinaIndigo SX, Indica V2 Turbo, Indica XetaUtility Vehicles: Safari Dicor, SumoTata ‘NANO’ is the People’s Car from Tata Motors, a development, which signifies a first for the global automobile industry, the People’s Car brings the comfort and safety of a car within the reach of thousands of families. At the 9th Auto Expo in New Delhi, Mr. Ratan N. Tata said, “I observed families riding on two-wheelers – the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby.
It led me to wonder whether one could conceive of a safe, affordable, all weather form of transport for such a family. Tata Motors’ engineers and designers gave their all for about four years to realize this goal. Today, we indeed have a People’s Car, which is affordable and yet built to meet safety requirements and emission norms, to be fuel efficient and low on emissions. We are happy to present the People’s Car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility.”