Communication and IT Engineering Materials Services Energy Textiles Hospitality
Operations in 80 countries, 6 continents, exports (products and services) to 85 countries.
Tata Motors Established in 1954 Largest Automobile company in India- (Fortune 500 company) Revenue – INR 1,88,818 crores ( 34.7 US$ billion) 7.5 million Tata vehicles ply on Indian roads. Manufacturing Base in India : (Six) Jamshedpur(Jharkhand) Pune(Maharashtra) Lucknow(Uttar Pradesh) Pantnagar(Uttarakhand) Sanand(Gujarat) Dharwad(Karnataka)
“One Team One Vision” Philosophy “To be passionate in anticipating and providing the best vehicles and experiences that excites our customers globally”
Evolution ::Tata Motors -Commercial Vehicle Business TM commenced production of Medium CV in 1954 in collaboration with Mercedes Benz. Import content was almost done away with when the collaboration with Mercedes Benz ended in 1969. By 70’s, TM expanded to HCV with products of its own design. It became leader in M&H CV segment in India.
TM created segments and innovative products like Tata Ace, Magic and Iris. TM went on to become market leader in almost all commercial vehicle space.
Global Commercial Vehicle Business( 5 years) Cyclical in nature in terms of sales. Period FY 2008’09 has seen decline in terms of sales for commercial vehicle industry with OEMs suffering. Challenges faced by OEM s: Increasingly stringent regulations Rising fuel prices Largely saturated markets Balance of power has shifted from the saturated markets (developed markets) to the emerging markets. (Commercial Vehicle market share) Western Europe share fell from 10 to 7 percent North America s fell from 50 to 32 percent. China sharply increased market share from 10 to 28 percent in 2009 (30% by 2010), replacing US as the largest market for CV because of: Government support initiatives
India has enjoyed similar but less spectacular growth. Asia is now the largest region for CV sales, accounting for nearly one in two commercial vehicles sold worldwide. (Fundamental rebalancing of the global markets with Asian manufacturers securing stronger position at the cost of global manufacturers like Daimler, Volvo and Paccarwhich dominated the heavy duty market.)
Indian Commercial Vehicles Market( last 5 years) Roads - (Narrow and congested, poor quality) - Dominant mode of transport (accounts for 60% of total transport volume). Long history of poor quality Low customer expectations Indian trucks have been therefore unsophisticated (operated, maintained and repaired by owner truck drivers). Low cost trucks dominate Indian market
Peculiarity of Indian market- high percentage of light trucks. 90% market share split between top 3 Indian manufacturers.
1990’s opening up of economy : Automobile industry has opened up to foreign investments. Import regulations and custom duties no longer constitute a barrier for CKD (Completely knocked down) and CBU (Completely built up) production. Big players entry: (Indication of long term strategy for Indian Market) Daimler : formed subsidiary Daimler Indian Commercial Vehicles and announced a brand for Indian market- BharatBenz. Volvo:
Entered luxury bus segment in 2006 and is leading player in this segment. In 2008 , Volvo forms a JV with Eicher – Volvo Eicher Commercial Vehicles (VECV) , wherein Volvo heavy trucks were offered in Indian markets in addition to trucks and buses provided by Eicher.
Tata Motors Commercial Vehicle Business (detailed)
Medium and Heavy CV business
Commercial vehicles are divided into various categories based on their usage: Usage Load capacity etc. At TM, M&H CV product line is broadly categorized into 2 namely: Cargo –normal load carrying trucks. Tonnage: 16-49 T ConsTruck – Range of trucks engineered to meet the demands of construction and mining industry. Tonnage: 16-31T