Consumers have the right to partial rejection of goods. Example: a buyer may accept 10 bottles of wine from a case and reject 2 if they do not meet the description. Overall none of our promotional materials are offensive to anyone. This includes our language and any possible pictures on our promotional materials. If it was offensive then we are not likely to get many customers and we will get a bad business reputation.
To see if our promotional campaign has been fully implemented we can hand out questionnaires at our stall and ask our customers to fill them in, this way we can see who came to our stall because of our posters and handouts and who came because there was a big crowd. If they don't want to fill in the questionnaires then we can ask them how they got to know about our stall.
This way we could get specific answers and then we could monitor these results. We could also monitor to see if our promotion campaign was a success by seeing from our questionnaires or face-to-face questions how many people came to our stall from seeing our promotional materials and who came because there was a big crowd. We will also need to see within our promotional campaign if we met our promotional objectives. If we did then maybe that could be why our promotional campaign was a success.
If we didn't success or do as well as we could have done then maybe we didn't meet our promotional objectives. When we have finished monitoring our results of how people came to know about our stall and we are drawing up charts and graphs and it shows that most people from having seen/handed our promotional materials then we will know that we got the message across if we got people to come to our stall because there was a crowd then we didn't fully get the message across as we could have.
Our product will be aimed at all ages so the message we are trying to get across will be simple and catchy. It will not be offensive or complicated so that is not hard to understand. When asking people at our stall we could ask them what promotional material they saw that they came to our stall. This way we can see what promotional material was a success and which was not and we will know what to do next time.
Our posters and handouts will be intended to influence our customers, as they will be eye-catching, snappy and short. It will also have a picture of our products to get more customers to come to our stall. It will be in persuasive language on both the posters and handouts to make people want to buy our products.
On our promotional campaign all the necessary information will be included like our business name and slogan, what are product is, where and when we are selling, picture of our product and persuasive language. All the information we give is correct and it is easy to understand, as it is straightforward and clear. Some customers may visibly respond to our information this way we know that our promotional campaign was successful. Before promoting our business and product we sold quite less but after promoting we sold quite a lot. The evidence to support this is that when we were selling in school the 1st time we didn't promote, as we were short on time.
But when we promoted our business and product for our second sale in school we got quite a lot of customers and sold many candles. To increase sales we could promote our product a bit more and also be more persuasive to customers at the stall. The reason that some people may not buy our product is because they may not be interested in our product or they may have something similar already. Analysing the questionnaire results and face-to-face questions we will know which part of our promotional campaign we could improve so that we can increase sales.
I have found out from doing this assignment that the promotion of a business and product is one of the most important things. Without this the business may not survive. There are all sorts of things that need to be considered when planning the promotional activities. You need to make sure that you have chosen the right promotional materials and you also need to follow the legal and ethnical laws when you are promoting.
You need to consider where your most customers are and then promote in that specific area. You also need to think about the time and resources that are available to you. This can vary for each business. You will also need to find out in some way if your promotional activities have been a success or not so you know what to do and what not to do next time.