As a strong financial background company, Ford is willing to help others, being environmentally conscious and socially tolerant as their corporate social responsibility. With those principles, they have designed a special programme to support social and environmental protection. Besides, they were also the first car manufacturer to obtain ISO 14040 certification, it is an international environmental standard, for all of their facilities worldwide. With the environmental responsibilities, Ford Britain was decided to invest engine plant in Dagenham, East London.
They had generating the renewable energy by wind turbines. Supplying the plant with renewable energy would reduce the site’s contribution to climate change through diminishing its greenhouse gas emissions. Ford wanted to demonstrate its presence in Dagenham and convey it was making long-term decisions about its future at the site to employees and local residents. It was also felt that a visual element would bring appeal and convey how serious it was about its environmental responsibilities.
Besides, Ford had established greener distribution program by developed 85% recyclable vehicles. Ford used recycled bumpers, batteries, tyres, carpets, bottle tops, plastic bottles, computer housings and clothing. They’re transformed into components such as air intake manifolds, insulation and carpets, as well as packaging for parts. Recycling activity is one of the reasons our Dagenham Plant won a Business Commitment to the Environment award in 2007. Last, Ford had commitment to diversity, inclusion, fairness and respect in longstanding. Ford had encourages every employee to contribute to the success of the organization and value the sills, strengths and perspectives of their talented and diverse team.
At Ford, diversity means respect to employees, customers, stakeholders, and government; appreciation of ford’s difference; inclusion of everyone and every perspective; integrity to do the right thing, always. Ford’s comprehensive diversity and inclusion strategy has helped to create an environment which meets the diverse needs of employees and adds value to the business. Their diversity and inclusion policies are supported by strong management commitment, robust procedures and effective measurement tools. Ford is committed to a diverse and inclusive workplace not simply because it is good for business, but because it is the rightthing to do.
VolkswagenThe Volkswagen Group, based in Wolfsburg, is one of the world’s leading automobile manufacturers and the largest automaker in Europe. Around the globe, the Volkswagen Group supports numerous CSR projects related to the arts, sciences, education, health promotion, sports and nature conservation as well as local infrastructure development. Thus, here is te CSR’s Germany & China project: 1. Renaturation of moorlands
Only in recent years has the negative climate impact of the cultivation of moorlands been recognized. Nature conservation organization NABU and Volkswagen Leasing GmbH have joined forces in the renaturation of moorlands such as those in Neudorf-Platendorf in northern Germany. 2. Work2Work integration project
Employees who are not able to return to their original job following illness or injury are reintegrated into work processes at Volkswagen. The Work2Work programme identifies suitable new positions for them. 3. Centers of Competence e.V.
This business network in north-western Germany and the neighbours region of northern Netherlands was co-founded by Volkswagen in 2004. Currently numbering 48 member companies, the network organizes the active transfer of knowledge between the companies, which also benefits regional development. 4. Volkswagen Pro Ehrenamt
To encourage volunteering by Volkswagen employees, in May 2007 Volkswagen set up the“Volkswagen pro Ehrenamt” office in Wolfsburg. It liaises between community organizations and employees who are interested in volunteering. 5. Senior expert assignments
Volkswagen helps retiring employees prepare for this new phase of their lives and offers them the opportunity to work as volunteers to share their expertise with others within the Company, in the region or worldwide. Forexample pensioners can teach in schools’ vocational or professional training programme. 6. Eco-friendly use of resources
Audi has made 11,600 square meters of roof area on several buildings at its Ingolstadt plant available to the Munich-based Green City Energy company for the installation of photovoltaic modules. 7. Helping children in Braunschweig
Based in Braunschweig, Volkswagen Financial Services AG founded the “Our Children in Braunschweig” foundation in 2008 to offer assistance to disadvantaged children. Since then it has provided the foundation with €1 million in funding. 8. Green Future Environmental Education Initiative
The three-year environmental education programme sponsored by Volkswagen Group China in cooperation with the Center for Environmental Education and Communications (CEEC) has entered its second round. From 2007 to 2009, young people from 40,000 schools were given the opportunity to participate in programmes such as the Green Junior Journalist Competition. 9. Volkswagen Road Safety TV
Volkswagen Group China is already producing the fourth series of a road safety television programme that aims to counteract the high number of traffic fatalities in China. Initiated in 2007, it is broadcast by 30 television stations across the country as well as on the internet. 10. Green Travel Plan
To make employees’ commute to and from work more fuel-efficient and cut travel times on the busy roads of Crewe, in 2004 Bentley launched software that facilitates carpooling. Also popular among employees is the bike-to-work scheme.
PROTONPROTON, which started its journey in 1983, the largest local automobile industry and is the only full-fledged OEM car manufacturer in Southeast Asia. PROTON produces cars to suit a range of consumer demands andpreferences.
PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. Under the PINTAR programme, Proton has adopted four schools with a total number of 3,006 students. Several activities have been held including motivational programmes, weekly tuition classes, coaching for exam year students, English classes, as well as recreational activities such as football and badminton clinics in collaboration with the Badminton Association of Malaysia (BAM) and PROTON Football Club.
By doing this, PROTON aimed to lessening the burden of poverty by providing support to children in schools, increasing awareness among parents on the importance of education for their children, encouraging parent to participate more in school activities and celebrating success stories within the society. The Badminton clinic held includes a one-day coaching session by Misbun Sidek and a one-day mini tournament for all participants.
The clinic is part of PROTON’s Corporate Social Responsibility (CSR) programme, aimed to inspire young badminton players to achieve greater success in the sport. The clinic is a golden opportunity for students under the PINTAR Programme to sharpen their skills under tutelage of Misbun, who is synonymous with badminton the world over and is a respected coach of the game.