Hospitality industry (research)

The hospitality industry is an industry sector that consists of a wide selection of fields within the service industry. It includes; restaurants, lodging, event planning, transportation, cruise line and relevant fields within the tourism industry. Many countries would like to see their hospitality industry grow as it earns revenue for the country. The hospital industry is the involvement of providing services to guests in places like hotels or restaurants. Hospitality industry includes lodging, event planning, theme parks and additional fields within the tourism sector.

It mainly consists of groups such as facility maintenance, marketing, direct operations, management, marketing even human resources. The hospitality industry is any business or service that is there to serve others and is based on leisure such as;hotels,cruise lines, airlines and other forms of travel and restaurants. Hospitality Industry is a service industry which encompasses different fields. It includes lodging, event planning and restaurants, It is considered as a billion dollar industry. The hospitality industry is anything that is related to lodging, hotels, and restaurants.

In other words it is any place where you will go and expect to be treated as though you are a values guest at the place you are at. There are degrees as well as careers that are in a wide range of industries that you will find available. From management to general service people that are available to consider as careers and part time jobs in the industry and field. http://www. ask. com/question/what-is-the-hospitality-industry The hospitality industry is made up of thousands of exciting organisations including hotels, restaurants, food service management, fast food, coffee shops and pubs, bars and nightclubs.

It involves an array of job roles from waitressing to event coordination, and management positions too. It’s an industry that offers a unique working environment, and as it is public facing it offers a sociable and dynamic working life. If you don’t fancy a traditional 9 to 5 office job, then a career in hospitality can give you that variety you need.

The industry rewards the hard-working and dedicated with wonderful opportunities, and career progression is often quicker than other industries. http://www. hospitalityguild. co. uk/A-Career-in-Hospitality/The-industry History of the hospitality industry The Hospitality industry is as old as humanity. It all started with Abraham.

He looked around his tent and thought, only one entrance? what if people come from all four directions and see a closed tent- that’s not welcoming or cool at all- I’m going to leave all 4 sides open so all travelers can chill at my place, grab a bite to eat and relax before they continue on their journey- -Buddhists have a similar point of view -connections are real and separations are an illusion so true hospitality means reaching out to those we do not yet know.

-Japanese dynasties, European Monarchs and even Native American tribes had quarters set up for visitors and travelers, and rules regarding meals and recreational activities. But to get technical: Hotels The first form of paid ‘hospitality’ where you could reserve a place to stay, eat, and relax would be the common in- a room in a private home. -Next came motels and hotels -Now you can rent anything from a designated area on a cruise ship to an organic, green eco-resort! Food As long as there were food markets and trading there were vendors selling food.

Add a table and some chairs and voila! you have a restaurant business. Recreational Activities- Recreation is subjective- In Egypt you would get a mudbath, in Europe jesters would tell jokes and juggle, while Romans preferred watching lions eat human warriors. Although we have evolved into more modern versions of the previous activities, (minus lion homicide) the history goes back as far as our existence. http://wiki. answers. com/Q/History_of_hospitality_industry_early_history#slide=2

Three Categories of the Hospitality Industry

The hospitality industry’s backbone is comprised of customer service, a concept shared by all segments of the industry. Your small business may focus on one or all facets of hospitality. How accomplished you and your staff are at serving others will determine your business’ level of success. You may find it easier to excel in just one category of the hospitality industry. However, though costs and challenges will increase, owning or managing several facets of hospitality can provide you with many more opportunities to generate success.

Food and Beverage In hospitality, food and beverage reigns supreme. It is the largest element of the hospitality industry and can take the form of high-end restaurants, fast-food eateries, catering establishments and many other manifestations. The food and beverage trade can symbiotically function as part of other businesses, such as in bowling alleys or movie theaters. When your restaurant is part of a hotel, food and beverage can dramatically enhance the overall guest experience by offering excellent food and first-class customer service.

Accommodations Hotels, bed and breakfast enterprises and other places offering lodging represent a broad segment of the hospitality industry. Types of businesses run the gamut from extravagant resorts to hostels and campgrounds. Your business’ focus on providing lodging should integrate comfort, efficiency and attentive customer service as its foundation. Travelers value thoughtful treatment and simple amenities. When they feel appreciated and catered to, your guests will tell others about their experience and may become repeat customers.

Travel and Tourism Another chief segment of the hospitality business encompasses transportation. This includes airlines, trains, cruise ships and the staff for each. Flight attendants and cruise staff function as food servers and hoteliers in their efforts to provide food or drink and a comfortable experience. Business travelers and vacationers alike form the basis for this area of hospitality. Travel and tourism requires knowledgeable employees in information technology, and they are also considered a part of hospitality.

Destinations such as amusement parks draw thousands of people, all of whom want to benefit from great customer service while enjoying a memorable adventure. Economics The three foremost categories of the hospitality industry are driven by, and dependent on, a strong economy. Your small hospitality business will thrive when people are able to go out to eat or enjoy traveling.

Conversely, when economic times are challenging, you may decide to bolster the basics of your business. For example, food and beverage businesses might offer special activities, such as a fundraiser, or meal discounts on certain days of the week.

As a hotel owner, you might branch out and provide conference or special event facilities, or transportation options such as specials on limousine services. http://smallbusiness. chron. com/three-categories-hospitality-industry-58524. html Top 10 Hospitality Industry Trends in 2014 1. Millennials will become the core customer within the hospitality and travel industries over the next five to ten years. The majority of airlines, hotels and travel companies will benefit from this sector as they enter into their peak earning, spending and travel years.

Within this group of GenY travelers, there are many different markets considering the fact that exploration, interaction and experience are the major focus of Millennials. Willing to pay more for a greater experience, “foodies” are a prevalent subset of this market; looking for an overall gourmet experience for a reasonable price will cause the industry to revamp their lobby bars, restaurants and food service. Internet bloggers, culture buffs, LGBT and Multi-generational travelers all looking for a unique, novel experience will command change within the market.

2. Speed and precision will be a requirement when it comes to accommodating Millennials in upcoming years according to Hotels. com’s latest Hotel Price Index report. Fast booking, fast check-in, fast WiFi and fast responses to customer service needs will need to be implemented within hotels. Considering Millennials have no problems speaking up, if what they are seeking is not quick enough, they will turn to Twitter, Facebook, Yelp or TripAdvisor to voice their complaints. 3. WOW customer service will become even more influential this year.

Service today consists of four levels: basic, expected, desired and WOW. Basic service can be found at the post office whereas expected service can be found at most fast food restaurants and many businesses. Desired service is often found at good hotels and restaurants but WOW Service is the only way to ensure repeat business. By creating an impressive, unique guest experience that exceeds all expectations, you are able to capture the customer. 4. Leadership is modeling the way and showing your management team how critical it is to “walk the talk.

” Each and every employee, including myself, all have something we can work on. Forming a connection with guests can improve dramatically with genuine, individual interaction. It is my goal as a leader to instill the value of building relationships by sharing the knowledge I have and learning from them as well. For instance, I run with our guests staying at the Hilton Garden Inn and Homewood Suites San Diego/Del Mar and offer personal training sessions for others. 5. Expectation of more international visitors. Average rates and occupancy levels in the U.

S. are likely to increase over the next few years, influenced by a very new market. “Leisure demand from abroad, fueled in part by the new Discover America campaign, will stimulate a new demand” according to Arne Sorenson, President and CEO of Marriott Hotels & Resorts. China is preparing to send about 100 million leisure tourists into the international market every year. If the U. S. gets its typical share, that will mean an additional 10 million visitors from China alone. Considering the average Chinese traveler spends a week in the U. S.

, demand is created for an additional 70 million room nights in a market where prices are steadily rising. The globalization of travel will prove to be a massive force. 6. Social media and mobile will be inseparable. Social media and mobile already live in symbiosis and we will only continue to see them merge over the course of this year. Mobile activity has allowed social media to live in real time by allowing users to create updates, tag friends and check in on their mobile devices. Smartphones represent 50 percent of new mobile devices being purchased and the growth of connected devices will only continue to rise.

Ericsson estimates that there will be over 50 billion connected devices in circulation by 2020, including laptops, tablets and smartphones. In North America, 2014 will mark the first year that online access is greater from mobile devices than a desktop or laptop. Keeping an eye out for authentic ways to make use of emerging social/mobile applications will be of great value to those in hotel marketing. 7. Content marketing will replace traditional advertising. Traditional advertising is rapidly losing value as hotel marketing professionals begin to take advantage of effective content marketing.

Marketing’s new mantra, “Brands must now act as publishers,” has come about due to social media and its potential to engage in meaningful conversations with loyal fans and clients alike. You will be able to drastically reduce investments in traditional paid media by implementing media tools such as blogs, social media, newsletters, webinars, eBooks, photo or video sharing and shared media. If brands begin to “opt out” of being a producer, SEO efforts will be affected. Google is now weighing current content, social proof and author scores in their results ranking.

Simply put, you need to create and share content while engaging people if you want to be recognized moving forward. 8. Renewed focus on property websites. Finding ways of encouraging direct bookings will be one of the most important parts of a marketing director’s job in 2014. Considering travelers are increasingly taking their transactions online, the hotel’s own website needs to become the most important avenue for bookings to gain the highest ROI. After American hotels spent an estimated $2. 7 billion on OTA commissions, the rates rose and restrictions tightened.

Hotels are looking at any and all ways to increase direct bookings in 2014. This means that hotel websites will need to create incentives through booking with them directly rather than via the OTAs. Fresh content, consistent updates of promotions and rich media will draw in the guests. 9. Review site tactics. According to The Wall Street Journal, Yelp reports 50 million users across its web and mobile platforms. TripAdvisor has become the world’s most popular travel website with 34 million unique users each month.

Google Places is the Yellow Pages of the digital age meaning that business listings also show up on iPhone searches as well as on Google Maps. In 2014 there is a need to: Monitor Yelp, TripAdvisor and Google Places reviews and alert management of any low reviews twice a week Comment on glowing reviews to thank them Comment on low reviews and how the property intends to handle future situations Feature Yelp deals 10. Reputation Management. There is much anticipation that reputation management will begin to dictate the hotel industry in upcoming years.

Considering there are millions of reviews written each day across a plethora of different platforms, the world wide web has the power of influencing one’s decision making process; being able to manage your businesses reputation will determine success or failure. TrustYou had made it their mission to influence travel decisions in a positive way, developing a technology and software making it simple to monitor, manage and market a businesses reputation. Another company, Flip. to, has been making strides to tap into the market of potential travelers’ family and friends considering