The nation of Hungary is a country that has come a long way in a short period of time. In the years since the fall of communism in 1989 in this country, Hungary has managed to establish an extremely prosperous economy and population. Because of this, Hungary has developed into one of Eastern Europe?? s most attractive business environments. ?°The level of political, structural and economic stability it has achieved demonstrates the success of its transition into a modern market economy.
?± This stability has allowed for Hungary to become a member of numerous international organizations, such as the OECD, NATO, and most recently the European Union in May 2004. Hungary?? s membership in the EU, although short so far, has brought about many changes in the nation, both positive and negative. The nation has always served as a crossroads that connects Eastern Europe to Western Europe, and this coupled with EU membership will only allow Hungary?? s economy to grow more. The Eastern European nation of Hungary has a population of a little more than 10.
2 million people with about 2. 5 million, or 25% of the country’s population, living in and around the capital city of Budapest. Hungary?? s populace is made up of mostly Hungarians with ethnic minorities of Romanians, Germans, Serbs, and Slovaks. The nation is mostly Catholic with minority religions of Calvinism, Lutheran, and other religions. The life expectancy for the total population is 72. 25 years and the literacy rate is very high, with 99. 5% of the total population able to read and write, which demonstrates the exceptional educational system in this country.
The nation has well-established transportation, communication, banking, insurance, accounting, and legal systems. All of this allows for a prosperous nation. For centuries Hungary had been part of the Holy Roman Empire under the rule of the Hapsburg monarchy. This was until the monarchy was overthrown during WWI and Hungary became a democratic republic; however political and social unrest continued for many years, with the government returning to a monarchy at the end of WWI. The nation also lost two-thirds of its territory as part of the unfair peace settlements following this war.
This coupled with economic distress provided ? °incentive for resurgent Hungarian nationalism. ?± After World War II, Hungary became a republic once again and held democratic elections after which a coalition government was formed. However, the Hungarian Communist Party, supported by the Soviet army, did not accept the results and overthrew the lawful government and assumed power. Communist policies were implemented in the nation, including the collectivization of agriculture, forced development of heavy industry, and rigid central planning, all of which ruined the economy within a few years.
Hungary also joined the USSR and other Eastern European Communist countries in forming the Warsaw Pact. In 1956, a revolt broke out against the communist government. This was at first successful, but then the Soviet army put down the rebellion and did so for any other revolts that followed in the years to come. As inflation grew, as the standard of living became lower, and as the economic condition of the country worsened, strong opposition to the government began to grow. Slowly over the years, the government began to ease their strict policies and allowed the economy to partly operate according to free market forces.
In the summer of 1989, negotiations took place between the representatives of the government and the parties of the opposition concerning the creation of the political and legal conditions for peaceful transition and the creation of the democratic rule of law with a multiparty system. The government began to ease restrictions on emigration, revised the constitution to provide for a democratic multiparty system, and changed the country?? s name to the Republic of Hungary. In 1990, free elections were held, the first in 45 years, completing the establishment of parliamentary democracy in Hungary.
?°The new National Assemblies and the coalition governments formed after the elections committed themselves to the establishment and stabilization of the political, economic and legal foundations of the systemic change. ?± The occurrences in Hungary helped to bring about the demise of communist rule in several other countries in Eastern and Central Europe as well. After non-Communists came to power, ? °the country accelerated the pace of free-market reforms. ?±The government was successful in attracting foreign investment, and by 1993 Hungary accounted for more than half of all foreign direct investment in Eastern Europe.
?°Since 1989, the private sector has grown from approximately 20% to over 80% of the GDP, and nearly 2,000 state-owned companies were privatized. ?± One of the main attractions of Hungary is that is has a developed ? °western-style business infrastructure? ± available at one of the lowest costs in Central and Eastern Europe. Most of the businesses in Hungary are headquarter in and around the capital city of Budapest. The main industries of the Hungarian are in industrial production of high-tech products such as computers, telecommunication equipment, and electronic consumer goods like televisions.
Another important industry in Hungary is the automotive industry with motor vehicle manufacturing and automotive parts manufacturing. These industries account for over half of Hungary?? s industrial output. In the early 1990?? s as Hungary?? s economy began to grow, the nation wanted to join the European Union. An application for membership was submitted in 1994 and they were finally made a full member in May 2004. For Hungary to become a member, they had to meet many conditions set forth in the Copenhagen Criteria; these included economic, political, and infrastructure conditions.
For the first condition, Hungary had to demonstrate, ? °stability of institutions guaranteeing democracy, the rule of law, human rights and respect and protection of minorities. ?± Hungary had met this condition by having free and fair democratic elections, a constitution that guarantees freedom of expression and civil rights. The nation also had anti-discrimination laws that meet international standards as well as a well-developed framework protecting the interests of minorities and promoting their cultural. The second condition Hungary had to meet was demonstrating the, ?
°existence of a functioning market economy with the capacity to cope with competitive pressure and market forces within the EU. ?± This was achieved through price and trade liberalization, an enforceable legal system with property rights for individuals, an economic policy that has enhanced the performance of the market economy, and a well-developed financial sector with the absence of any significant barriers to entry and exit. These have all improved the efficiency of the economy. Hungary also has a highly skilled and educated labor force.
Funds from the EU were used for new infrastructure projects like improving airports, roads, and rails, all of which greatly helped the nation. The final criteria Hungary had to meet were to demonstrate the ? °ability to take on obligations of membership including adherence to the aims of political, economic and monetary union. ?± To meet this, Hungary made advancements in a number of areas, like social policy, justice and home affairs, telecommunications, culture, the energy market, environmental laws, consumer and health protection, and with the budget and financing issues, all to meet the requirements.
Hungary has achieved all of the EU requirements and was thus finally made a full member in 2004. Since joining, Hungary has had many positive experiences. The nation has enjoyed increased stability, growth, and welfare. Security has been increased because they now can rely on other EU nations for support and protection. New markets are now open for Hungarian goods and new opportunities for the inflow of foreign capital from member states have occurred as well. Because of the new markets, exports and imports are the highest they have ever been.
Hungary has access to different development funds of the EU since they are new to the union and are also not a terribly wealthy nation compared to other European countries. Finally, Hungarian citizens can enjoy easier, visa-free travel between member nations because of open borders. All of these and other positive benefits of joining the EU will help Hungary to continue to prosper in the years to come. Even though there are many positive aspects of joining the EU, Hungary has also experienced some negative effects. Within the EU, citizens are allowed to live in one nation and to work freely in other EU nations.
Some of the nations that have been in the EU longer are not allowing Hungarian citizens to work in their nations yet because they are afraid Hungarian laborers will work for cheaper wages and take away many jobs from their citizens. This is expected to change in the next few years, but for now this discrimination is taking away possible jobs from Hungarians. Another negative factor is the rise in illegal immigrants entering Hungary. Citizens of poorer and less prosperous nations surrounding Hungary are seeking refuge in Hungary to escape conditions in their nation.
One of the requirements of joining the EU was to provide refuge to these people, but there are an enormous number of people attempting this, causing a huge problem for Hungary. In addition to this, even though Hungary?? s economy is growing and prospering, they still have high inflation and, because of this, they cannot yet join the European Monetary Union (EMU) and adopt the euro. Originally, they were aiming to join the EMU in 2008, but this date had to be pushed back to 2010 because of their monetary problems. Finally, some Hungarians feel as if they are losing their national identity.
The purpose of the EU is to achieve a more unified Europe with similar policies in every nation. Because of this assimilation, nations are becoming more and more alike in Europe. Even though this is occurring, each nation can still maintain their own national identity and unique culture. Industry Analysis: Telecommunications The telecommunications industry is perhaps the fastest growing industry in Hungary today. The term telecommunications refers to any company that provides voice, data, and video communications services. Within this industry in Hungary lie three major sub-sectors.
First, there is the fixed-line voice services providers, which, as the name suggests, provides voice communications services along fixed-line networks. Next, there is the data services, which provide, operate, manage, and maintain data networks and provide data transmission and related services. Finally, there is the wireless communications services, which provide wireless voice telecommunications services including, cellular, mobile, paging, and unified messaging. Among the top telecommunication companies in Hungary, and perhaps the most successful currently, is Mat??
v. This particular company is maximizing Hungary’s potential as the telecommunications revolution takes hold in Eastern Europe. Mat?? v is ? °marking its territory? ± as the primary provider of fixed-line services with 2. 8 million lines in service. The carrier also has rivals in Internet, data transport, and mobile phone markets. Mat?? v is the leading wireless telecom carrier in Hungary with 3. 8 million subscribers through its Westel unit, an extension of the company. Axelero Internet, another extension of Mat?? v, connects 210,000 users to the Internet.
In order to fully understand the grasp that Mat?? v has on the Hungarian telecommunications industry, it is important to first understand the history of this industry. In 1989, the Iron Curtain fell ending the communist rule that the Soviet Union had over Hungary. This action allowed the Hungarian government to modernize its economy, including the telecom sector, which had been plagued by drastically slow growth in light of the Soviet Union?? s rule. The opening of this sector led to the joining of two powerful forces in telecommunications: Mat??
v and Deutsche Telekom in 1990. The following year, the government of Hungary began to privatize the sector by setting up the shareholding company of Mat?? v Hungarian Telecommunications to take over the state entity. This would have permitted Mat?? v to have unopposed rule over the telecommunications market in Hungary. However, in 1992, the Hungarian government passed the Telecom Act that stated that monopoly status of Mat?? v would end by 2002. Still, the company had ten years of absolute control of the market in its future. Mat?? v grew steadily over the next ten years.
After a brief split with Deutsche Telekom, the two entities rejoined in 1993. One year later, Mat?? v launched a global system for mobile communications, and in 1996, it introduced Internet access. In 1997, Mat?? v became the first Eastern European company to list on the New York Stock Exchange. The next year, it the company introduced cable television services. 2000 brought the arrival of an increased Internet service, the completion of a national Internet protocol network, and the implementation of DSL Internet service in Budapest.
However, this uninterrupted success would encounter some complications in 2001, as the monopolistic reign of Mat?? v would come to an end when Hungary?? s telecom authority opened the market to long distance competition and seven new companies would now enter the sector. So the question at hand now is whether or not Mat?? v, who in the past ruled the market supremely, would be able to maintain its status in the face of so much competition. In order for a company to survive, it must maintain a competitive advantage in the market.
The major factors involved in doing this include: continual innovation, maintenance of domestic competition, continual upgrading, global expansion, success in making the existing advantage obsolete, and maintenance of pressure from competitors. These factors are crucial for the survival of any company, and Mat?? v succeeded in fulfilling every one of these requirements. In order to satisfy the need to innovate and make the existing obsolete, Mat?? v has employed a number of techniques. One way Mat?? v innovates, or sets itself apart from the competition, is its high degree of customer service and quality guarantee.
Mat?? v employs a large staff solely devoted to handling customer needs so that it may consistently maintain customer loyalty and thus an advantage of the competitor. The company has a call center available for its customer twenty-four hours a day. In terms of quality, the world?? s largest independent quality inspection and certification body, SGS, certified the quality management team Frame System of Mat?? v. Over the years, Mat?? v has received numerous quality awards in light of its outstanding service. Still, the most recent example of Mat?? v??
s ability to innovate was its cooperation agreement with T-Mobile. ?°On October 6th, Mat?? v’s Board of Directors authorized the company’s management to sign a strategic co-operation agreement with T-Mobile International and T-Com, members of the Deutsche Telekom Group. The main purpose of the agreement is to permit the exploitation of synergies within the Group. In the framework of the co-operation, T-Mobile International will support T-Mobile Hungary in mobile-specific issues, while T-Com will provide professional support to Mat?? v’s fixed-line business.
Following their later signing, the co-operation agreements will come into effect on January 1st, 2005. ?± A second factor of competitive advantage, as already mentioned, is the ability to maintain domestic competition. Even after Mat?? v?? s monopolistic rule ended in 2001, the company was able to keep its top status in the domestic telecommunications market. Today, Mat?? v owns 70% of the local market. In order to satisfy the continual upgrade requirement of competitive advantage, Mat?? v has delved into several new market areas, including mobile phone service, Internet, data business, and high-speed DSL connections.
Mat?? v?? s strategy for global expansion consists of many elements. The company has ? °developed customer-focused, market-oriented, process-based operations in line with cost efficiency. ?± Other important features of this aspect include the improved satisfaction of customer, shareholders, and employees, as well as a developed competitive corporate culture. Since the Telecom Act came into effect in 2002, seven new companies have entered the telecommunications market of Hungary. Equant, EuroWeb, and Hungarian Telephone and Cable make three of these new competitors.
However, the four new major competitors of Mat?? v are KPN, Teleglobe, UGC Europe, and Vodafone. These new additions to the telecommunications market force Mat?? v to constantly improve its processes, and thus stay competitive, as the demand for the service is no longer restricted to one provider. Mat?? v has proven that it can compete with the best in the telecommunications market, as it continues to grow with each new day. However, with Hungary?? s entrance into the European Union in May of 2004, new competition and pressure to maintain success arises. In order to deal with this situation, Mat??
v had adopted a concrete expansion policy: ? °With the ascension to the European Union in 2004, the Mat?? v Group is facing yet another formidable challenge. We will have to stand our ground in the European legal and economic environment? Our experience gained as the most prominent telecommunications service provider in Central and Eastern Europe has prepared us for the competition. Let us make our voice heard in the European Union? ? ± If Mat?? v is able to adapt to the new environment and competition of the entire European Union as it was when the seven new company??
s entered its monopolistic telecommunications market, then it is sure to see much more continual success. Economic Analysis of Hungary Prior to EU Entrance In order to understand how Hungary has evolved both before and after joining the European Union, an analysis of the country?? s business environment should be conducted. Porter?? s National Diamond examines factor conditions, demand conditions, related and supporting industries, and firm strategy, structure, and rivalry. All of these elements relate to the success that the company has both domestically and globally.
They successfully guide analyses of internal and external markets. Recently, in 1995-6, Hungary developed a program that involved privatization and liberalization, leading to a rise in foreign direct investment. This helped factor conditions such as land and capital. Upon choosing where to allocate capital, Hungarian investors now had the option to put their money towards companies in the domestic market. This capital allowed for expansion and the improvement of production processes. While producing more efficiently and at higher volumes with the creation of new plants, Hungary?? s exports became more competitive.
Capital from countries abroad also has a meaningful role in its competitiveness. Companies with foreign-ownership contribute 70% of Hungary?? s exports. 29% of these exports come from US investors. The location of Hungary itself is also an important factor condition when considering its opportunities for trade. It has Europe to the west and developing countries to the southeast. It can serve as the distribution center for these southeastern developing countries. They tend to manufacture products with cheap labor for the developed countries to the west that capitalize in innovation and R & D.
Hungary now becomes a channel for the imports/exports of these goods. Hungarian exports took a hit, however, when the country abandoned its peg exchange rate and allowed for a +/- 15% in 2001. This allowed for inflation of the forint by almost 18% in less than a year. The economy as a whole did not suffer though, due to a strong tourist industry, boosted wages, and overall consumer demand. Labor is a factor condition contributing to Hungary?? s competitiveness as well. The labor force is composed of 65% in services, 27% in industry related jobs, and 8% in agriculture, as of 1996.
The labor force is composed of about 3. 88 billion people. They are well educated and specialize in engineering, medicine, and science. This knowledge brings a competitive edge to Hungary in R & D. Many students are pursuing education in the US and Germany, while becoming bilingual. A global competitive advantage can be achieved in the future when these students become professionals and can act as liaisons between multinational firms. Wages and productivity in Hungary are lower than Western Europe yet higher than countries in the southeast.
Thus, countries in the west can outsource some of their labor to Hungary. Even more beneficial to Hungary is the fact that their labor, although cheaper, is still skilled. The jobs outsourced can contribute to Hungary?? s economy as ideas for innovation and process improvements are ? °spilled over.? ± The country has the knowledge and FDI to be able to remain competitive. The demand conditions within Hungary?? s domestic market are important in terms of global success. The Information and Communications Technology market represents a large segment in Hungary?? s overall domestic market.
The country recognizes that in the 21st century innovations in technology are very important. Hungary has responded to consumer demand for mobile phones and has triggered market penetration for Hungary in June 2002. By penetrating the mobile phone market, Hungary can compete for market share in countries not developed enough to have their own share in the market, but who have citizens wealthy enough to demand mobile phone services. With the new developing member countries having entered the EU, will it market these phones successfully? Also, in response to Hungarian consumers, is a rise in advertising on the Internet.
150 Hungarian companies are selling their products via E-Commerce. These responses, which meet the needs of the domestic market, help the economy to grow, as consumers world wide purchase Hungarian products. Sometimes, domestic markets are slow in recognizing global trends. A market that Hungary is currently penetrating is bio cultivation. Hungarian organic farmers have taken note of the growing demand for healthier living amongst consumers. However, due to the 10-15 % price difference in organic products versus those normally found in the market, only wealthier consumers can afford to buy them.
Most of Hungary?? s consumers opt not to buy these products. The exportation of organic products has been successful but in order to continue to grow, they need the support of their local retailers and wholesalers. Food retailers in Hungary tend to compete in price and not quality of their products. After entering the EU, where the trend toward buying organic products has been steadily rising, will Hungary?? s global market share grow? Hungary?? s automobile industry is another strong competitor in the global market. Automobiles account for a quarter of its exports.
OEMs (Original Equipment Manufacturers) have produced demand for a number of automobile parts. Thus, the supporting industries, those that manufacture an array of parts such as cables, camshafts, and cylinder heads, have been able to gain market share. These locally produced parts represent 65 % of the total market but have been increasing. These parts manufacturers have also been able to produce exports for automobile assembly plants in Western Europe. There are many multinational automobile companies located in Hungary as well.
Companies such as Audi Motor, Suzuki, and Lear Automotive have plants in the region. The local manufacturers can produce for these well known companies. Since they are multinational, the parts manufacturers may even be able to export to the Audi Motors, Suzuki?? s and Lear Automotives located throughout Central Europe. This market access will become even easier now that Hungary is a part of the EU. When making predictions on Hungary?? s future success after entering the EU, it is helpful to take a look at the general business practices in the country.
The firms??structures and existing regulations must be taken into consideration because they can both help and hurt market opportunities. Hungary has a convertible currency and repatriation of business profits. Therefore FDI is both encouraged and feasible. Privatization in Hungary over the past 10 years has also contributed to economic success. Private proprietors and strategic investors have become the owners of previously state owned companies who were under the management of only a few government figures. These newly privatized companies have begun to grow and become competitive under the management of profit hungry investors.
This allows for more firm rivalry now that individuals own different companies as opposed to a cluster of companies under one government entity. Unfortunately, monopolies are not totally avoided as some of the state-owned large firms were sold to investors as a monopoly package. To be able to compete on a global scale, domestic competition needs to be present in order for companies to push each other to innovate. Now that some of the privatized companies have had success in expansion and innovation, they have been taking the initiative to partake in the FDI of other nations.
Mol, an oil and gas giant in Hungary, has been negotiating with Poland to buy a majority stake in the country?? s second largest oil firm. Mol has already secured capital and gotten approval from shareholders. If companies within Hungary?? s borders look to each other for ideas on market strategy, this motivation for FDI will be shared across industries. Not only are some firms interested in FDI, but in ? °green field investments? ±. This type of investment means that the companies will not buy existing companies on foreign land, but instead establish new firms abroad.
This will allow them not only to build supporting operations within the plant itself, but, also, to have the freedom to construct the building to cater to the nature of their business. After entering the EU, Hungary will be able to pursue FDI easier in all member countries. Great opportunities will exist in the 10 new developing countries where land and labor are both cheap. Economic Analysis of Hungary After EU Entrance The beginning of the political and social transition in Central and Eastern Europe in the 1980s and 1990s opened new perspectives for the region to join the ? °club? ± of democratic countries of the continent.
After the changes, European integration became one of the top priorities of Hungary’s foreign, security and economic policies. Not like many other controversial debates on crucial political issues concerning the future of the country, Hungarians agreed from the very beginning that after centuries of isolation the historic opportunity of re-integration into the European mainstream of economic and cultural progress has arrived. Hungary became a member of the European Union on May 1, 2004, which will eventually influence the country on different aspects.
In this part of the paper, we will evaluate the country??s economic status after it became a member of the European Union (EU), regarding its GDP, currency value, import and export rates, unemployment, and other policies and objectives. The main theme is what happened to the country?? s overall economy after Hungary?? s integration to the EU, based on the Diamond of the National Advantage, such as the labor, wages, economic strategies, structures, the government and other factor conditions. In its drive to join the EU, it has concentrated on completing the transformation agenda while establishing a sustainable, carefully managed macroeconomic environment.
The gap with the rest of the EU has narrowed and further advances are expected. GDP growth slowed down to just below 3 percent in 2003 but is expected to accelerate progressively in the coming years. Meanwhile, significant macroeconomic imbalances have emerged. Both the fiscal and the external current-account deficits are large and unsustainable. In addition to fiscal consolidation, reforms are needed notably in the health sector, sub-national finance, and public administration.
When we look at the recent economic developments- based on the data in the World Bank website- we would notice that in the first quarter of 2004, output grew by 4. 2 percent, driven increasingly by investment and exports. On the other hand inflation remains relatively high, Consumer Price Index (CPI) inflation picked up in the first part of 2004, reflecting mainly EU accession? Crelated changes in Value Added Tax, (VAT) and excise taxes, but slowed in July to 7. 2 percent. Core inflation remains close to 6 percent. The National Bank of Hungary (NBH) has begun easing monetary policy; after hiking its interest rates to 12.
5 percent in November 2003 to prevent another attack on the forint as well as to curb domestic inflation and a growing current account deficit, the NBH reduced its interest rates gradually to 11 percent, reflecting in part upward pressures on the exchange rate. The Government is making efforts to decrease the size of the deficit by rationalizing employment in the public sector and cutting the deficit of central-budget-funded institutions; it has also formulated a proposal for healthcare reform. Meanwhile the World Bank has been assisting the country in various ways for EU accession.
The Bank?? s assistance program for 2003? C2005 will focus on a program of analytical and advisory activities on the following priority areas which are; sub-national development, which will enable the country to receive and administer EU structural funds. Energy, the World Bank is hoping to continue to give support to help Hungary complete the energy-policy requirements. Social exclusion and poverty; the program helps to develop financing mechanisms to ensure the sustainability of successful projects and pilots; and provide policy advice on specific sectors such as education and housing.
Healthcare financing; the Bank will provide support for the reform of healthcare financing to help ensure quality health services. Environment; by strengthening compliance with Hungarian and EU environmental standards, such as the ongoing Municipal Wastewater project is part of a EUR100-million investment aimed at reducing the pollution load in the Danube River Basin. Knowledge Economy; by developing the Knowledge Economy?? e-Europe, e-government, e-commerce, enhanced research and development, innovation, a