Golf Industry

Golf is a sport that is known all around the world. There are professional golfers of all ages that participate in PGA tournaments and also those that play for entertainment. As many know, golf is a developmental game that takes skill, patience, time and money. The game of golf is just like any other sport, if you want to be great, you have to put in the effort and practice to reach the individuals standard or success desired. The number of golfers, golf courses and golf participation has been up and down since the creation of the game. Within in the last decade, the number of participants has decreased.

Country club owners and golf enthusiasts have been trying to find answers and have been searching for ways to increase the golf industry. As of January 1, 2013, there were a recorded 15,619 golf facilities active in the US with over 50% of those facilities requiring a daily fee (NGF 2013). The golf definition of a facility is a complex containing one or more courses. To be considered a “golfer” by the National Golf Foundation, one must be six years of age or older. The numbers for golf participation have dropped from 2010 to 2011 by nearly half a million golfers at 25. 7 million in 2011 (NGF 2013).

A couple of reasons for the drastic drop in play are a lower job security and personal finances (Yasuda 2011). The number of core golfers, those that play 8 or more rounds a year, dropped by 3. 6 % from 2009 to 2010. While the occasional golfer also played less golf with a decline of 3. 7 % (Yasuda 2011). With the trend of golf participation being on the decline, one can only assume that the rounds of golf played would be decreasing as well. With a lesser number of golfers, a lesser number of rounds will be played. This relationship between golfers and rounds played is directly proportional to each other.

In 2010, the estimated number of rounds played was 475 million in the US. By the end of 2011, the number of rounds had declined to 463. 1 million rounds (NGF 2013). During golf’s peak season, summer, in 2011 the rounds played decreased by 7% (Yasuda 2011). One reason to the larger number of declines in golf is finances. Golf is a very expensive game whether it is per round costs or membership costs for a private club. In 2012, at an 18-hole public course, it is a $44 daily fee for a round of golf (NGF 2013). This cost may not include a cart at the point of purchase.

It is also mentioned that private club golfer spend $2057 annually while public golfer spend an annual $634 (Beditz 1996). This is also being a huge reason for membership decline, costs. Private club memberships have been on a downwards slope as high as 13%. Some memberships have reached a point of a 29% decline (Beditz 1996). The biggest reason for the membership decline was mentioned above, cost. People just don’t want to spend high amounts of money for the recreational sport. With cost comes location, members are not wanting to commute long distances.

People are also investing more in their families. This means golfers have less time to go spend hours at a golfer course, so they drop their membership. Just like any other sport, golf requires equipment. This could include clubs, shoes and any other clothing accessory such as hats or gloves. According to 2013 retail sales, shoes are up 8% and irons increased by 4% compared to the boom of 2012 when shoes increased sales by 16% and irons by 7% (Stines 2013). TaylorMade is the most profitable company when it comes to golf (Golf Industry 2013).

If you have heard about golf, you have heard about TaylorMade. Reported in August 2013, TaylorMade report sales were up by 2% estimating a $1. 012 billion golf equipment and accessory company (Golf Industry 2013). With that being said, throughout the recent recessions total equipment sales for the first six months of 2013 was $1. 41 billion compared to 2012 when sales were $1. 44 billion (Stines 2013). Golfing equipment may be taking a slight hit in sales, but this small decrease should not affect equipment as a whole. Bibliography Beditz, Joseph.

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