In today’s world changes on any job can basically have pros and cons. Exxon mission statement states "Exxon Mobil Corporation is committed to being the world's premier petroleum and petrochemical company. To that end, we must continuously achieve superior financial and operating results while simultaneously adhering to high ethical standards." To see this mission statement through, one must know some goals can be good for some and bad for others. Goals within every company are done either by strategic planning or operational planning.
The strategic plan provides a three to five year window so that reviews can be done annually to make sure that particular plan is on track. It also provides ample time and if changes need to be made starting with an analysis including strengths, weaknesses, opportunities and threats (Warwick, 2013).The strategic plan is use to acknowledge how long it takes to achieve each objective that are developed by upper management. Operational planning gives a one year window that actually defines the actions that are designated for each strategy.
It very well points out the assets and the reason why those actions are being implemented. Operational plans governs day to day business that lay out that those foundations qualifying the yearly budget (Warwick, 2013).
One of Exxon’s company goals that can be accomplished through a strategic plan is adopting a new advertising campaign in an attempt to draw customers to them. The ExxonMobil Corporation is committed to the pursuit of operating in excellence. The Exxon Mobil Corporation will deliver safe, reliable operations, improving energy efficiency, and maintaining the controls to continue to make their business strong ("Aims And Objectives Of Exxon Mobil Exxon Mobile Corporation
Corporation", n.d.). This particular goal will help the internal stakeholders consisting of owners, workers, managers, board members and volunteers. Attempting to campaign is needed for all businesses in order to make that business grow. Although Exxon has their normal customers on a daily basis, there’s always room for more. Exxon will benefit by having that strategic outlook by identifying and standing on those opportunities when needed.
Operational Plans One of Exxon many goals that are accomplished through operational planning is comprises a set of requirements for environmental management systems established by the International Organization of Standardization in 1996 — and updated in 2004 — whereby companies institute enterprise-wide systems that control the environmental aspects and impacts of their operations ("Exxon Mobiles Fuels And Lubricants", n.d.).
The Exxon Mobil Corporation is committed to enhancing the long term value of the investment and expands the global market ("Aims And Objectives Of Exxon Mobil Corporation", n.d.). The Exxon Mobil Corporation is enthused about how their shareholders due to those that are being rewarded with greatly appreciation due to the business soaring profitably and responsibly.
The Exxon Mobil Corporation is implementing the aim and achieves their commitment to shareholders, customers, communities and financers. Exxon Mobile is dedicated to enhancing the expansion of the global market as well as the long term investments. Any and every company can use a swot analysis. Depending on how large the company is, says how many swot analysis are to be done. Exxon stand a great chance with their stakeholders internal and external. If t he strategic plan is developed in isolation, the managers in the Exxon Mobile Corporation
operational level stands a strong chance of not buying into the process and nine times out of ten it will not succeed. Although strategies call for choices that are fair and strong, it still should be a process that involves the key members. With these goals put into play there won’t be any negative actions noted unless the goal is not followed through properly.