The goal of corporations when incorporating a logo is to be memorable to the consumer and investor. Companies like Nike, Harley-Davidson, and Apple have an instant appeal to the public with their corporate symbolism. The emblem for Chevron with the blue and red “v- shaped” stripes in a militaristic badge pattern is recognized worldwide as one of the most famous of the six “supermajor” oil companies.
These six, powerful corporations are sometimes referred to as “big oil” in the New York Stock Exchange and are known for their influence in the political arena. Chevron’s roots trace back to Northern California in 1879 and the company endured several name changes because of successful mergers, including Pacific Coast Oil and Chevron-Texaco. Chevron is in more than 180 countries and is active in every aspect of the crude oil, natural gas, and geothermal energy industries, including exploration, refining, transportation, and marketing of fuels and lubricants. Chevron is powerful in America and currently ranked number three of the Fortune 500 largest corporations (“Fortune500,” 2012).
According to “Chevron Company Profile” (2012), “Our success is driven by our people and their commitment to get results the right way by operating responsibly, executing with excellence, applying innovative technologies and capturing new opportunities for profitable growth” (para1). Chevron cleverly markets itself as a corporation that holds itself to highly ethical standards and is responsible for protecting people and the environment; however, profitable growth is more important.
Chevron the giant oil company has been criticized for various unethical environmental behaviors as well as some human right violations mostly related to abuse. According to TCE (2012), “Chevron been accused of dumping more than 18 billion gallons of toxic waste material into the Ecuadorian Amazon.” Because of the illegal dumping by Chevron the area in the Amazon has been known as the “Amazon Chernobyl.”
Activists have claimed the big oil company has been part of a large intimidation campaign to halt a 95 billion dollar pollution trial against the oil giant company by the Ecuadorian citizens and the activist. The Chevron Company and its representative along with their corporate lawyers have also been accused of human rights abuse.
These charges came about by the horrific shooting of two activists who were part of a Nigerian protestors campaigning against the company. According to several protestors at the scene the Nigerian Army who had been transported by Chevron representatives used deadly force to stop the protesters from their right to show their environmental concerns. It seems that the unethical behaviors by the company has had no effect on the organization as it continues to intimidate layers for the prosecution as well as not admitting blame for any of its actions.
As for the effect on the environment, it will be determined with time, some scientists believe the lasting effect in the area is significant as they report it as the worst oil-related contamination in the world. The more than 18 billion gallons of toxic waste was dumped in Amazon waterways by the oil giant that resulted in the disseminated of some indigenous groups living in the area. Chevron is portraying itself to the world as the victim in this judicial arena as it has filed charges against the Ecuadorian protestors and bringing a tactical lawsuit against their lawyers and advisors to further delay the outcome.
The social impact as a result of this unethical behavior of the oil giant has been minimal. Chevron has not showed a weakness at the pump and continues to be one of the top choices for consumers. When Chevron purchases Texaco they should have completed a very crucial business research, especially on environmental concerns. At this point of time Chevron denies any fault of causing damage to the local community and environment thinking it is Texaco’s fault because incidents occurred while company not under Chevron possession. If Chevron had crossed their T’s and dots there, I’s Chevron would not put their selves in this situation.
The company now is involved in legal battles defending themselves with that excuse when they could have avoided those problems. The purchase was made and Texaco and all its problems belong to Chevron, and they must own the situation and start providing aid and resolution instead of being forced to do so. Judge Adrian Elcui Miranda had to freeze 100 % of Chevron’s capital, dividends in Argentina.
Also 40 % of bank accounts and refineries this judgment by the 30,000 plaintiffs looks at it as a victory as they continue to gain the 19 billion in damages when they were found guilty. Comptroller DiNapoli, who oversees the New York State Common Retirement Fund, owns more than own more than $800 million of Chevron stock, and apparently breached his ethical and fiduciary duties.
The surviving protestors wanted to get Chevron for the hiring of Nigerian Army whose actions killed two unarm civilian protestors and injured others. May 1998 a federal jury in San Francisco found Chevron not guilty and cleared of the killing, shootings and injuries of the military actions. Chevron as a company is trying to find as much loop holes to get the punishment and penalties withdrawn, lowered, and even dismissed as it prolongs to settle.
As parents if it were our families or even us, we would like justice in which Chevron is not accepting and complying with. “After further review the Ecuadorian court found Chevron guilty of polluting the Ecuadorian rainforest and ordered the oil giant to pay $8.9 billion in damages.
Not surprisingly, but the company is ignoring the ruling and still refuses to clean up, pay or apologize to those suffering from the contamination. Fortunately Chevron’s unethical behavior has not been unnoticed (Mahr, 2011).” “Chevron’s not likely to deliver that apology anytime soon. Chevron does not, in fact, operate in Ecuador today; the American company acquired the lawsuit when it bought Texaco in 2001.
Texaco started oil exploration activities with Ecuador’s state oil company Petroecuador back in 1964, and for the next three decades, the 47 plaintiffs say, the company contributed to dumping billions of gallons of waste oil in the region, causing loss of livelihood, widespread health problems and up to 1400 deaths. The judgment awards some $5 billion to soil restoration and some $2 billion to healthcare (Mahr, 2011).”
“The corporation also claims the legal process since then has been deeply flawed, and that the Ecuadorian courts have been in collusion with the plaintiffs. Last week, Chevron filed its own lawsuit against the plaintiffs in the U.S. for extortion and manipulation of the legal system in Ecuador.
The fact that the verdict in Ecuador came a week later fueled Chevron’s claims that the court was not operating independently. A Chevron spokesperson immediately said that the company has no intention of paying the damages and will appeal the ruling in the Ecuadorian legal system. (Mahr, 2011).” According to “The Chevron Way” (2012), “We meet the highest ethical standards in all business dealings.
We do what we say we will do. We accept responsibility and hold ourselves accountable for our work and our actions. We place the highest priority on the health and safety of our workforce and protection of protection of our assets and the environment.” Chevron, a patriotic American company and its signature red and blue logo visible worldwide has been accused of many wrong doings. It has been justifiably vilified and found to be hypocritical by both environmental and human rights groups in America and abroad.
References:Chevron loses appeal against US$19bn Ecuadorian fine. (2012). TCE: The Chemical Engineer, (857), 10
Chevron Company Profile (2012) Retrieved from http://www.chevron.com/about/leadership/
Fortune500. (2012). Retrieved from http://money.cnn.com/magazines/fortune500/2012/full_list
The Chevron way (2012) Retrieved from http://www.chevron.com/about/chevronway/ Mahr, K. (2011). Ecuador to Chevron: Pay Up. And Say You’re Sorry.. Retrieved from http://thechevronpit.blogspot.com/2011/02/earlier-this-week-ecuadorian-court.html