Biscuit Industry

India is the third largest biscuit manufacturing country after USA and CHINA .Estimated annual turnover of Indian biscuit industry is around INR 65.0 billion .Biscuit Industry in India is entering into competitive phase from period of two major players dominating the industry to number of player making mark on national scene and getting share of the market which is good for the industry. Overview:

•The total production of biscuits in India is estimated to be around 30 lakh MT, the organized sector accounts for 65% and the unorganized sector accounts for 35% of the total industry volume. •The organized sector is valued at above Rs 8000 crores.

•The biscuit industry is estimated to grow over 15-17% in the next few years. •The per capita consumption of biscuits in India is 2.0 kg. •India is ranked 3rd after US and China amongst the global biscuits producers. •The export of biscuits is approximately 17% of the annual production, the export of sweet biscuits for year 2007-08 was Rs 145.93 Cr and for year 2008-09(April-Dec) was Rs 280 Cr, the major exporting regions were Haiti, Angola, USA, Ghana, UAE. •The imports are not significant amount as compared to the total consumption.

•The penetration of biscuits in urban and rural market is 85% and 55% respectively. •The Biscuit industry employs almost 3.5 lakh people directly and 30 lakh people indirectly.

Main Categories of Biscuits: Glucose, Marie, Sweet, Salty, Cream & Milk. Glucose biscuits accounts for more than 50% of the total biscuit market value, Parle G dominate this market with more than 60% share followed by Britannia and ITC. Source: market research data

New Prospects in the Indian Biscuit Industry

•GlaxoSmithKline Consumer Healthcare: Junior Horlicks Biscuits-toddler biscuit category. •PepsiCo India Launched biscuit brand Aliva, it will be produced by food division Frito Lay India. •United Biscuits (UK), world’s third largest biscuit company, is set to enter India market. •Shakti Bhogplans to enter biscuits segment.

Parle G

From the official website of Parle.

Parle -G still rule the world. Parle -G with its taste and quality has been popular for generations of Indian. Parle-G, the glucose biscuit brand from Parle Products, has consolidated its position as the world’s largest selling biscuit brand.

The company offers its products in India, the Middle East, Africa, South East Asia, the United States, the United Kingdom, Canada, Australia, and New Zealand. Parle Products Pvt. Ltd. was founded in 1929 and is based in Mumbai, India.

Parle competitors

•Britannia Industries Ltd. : Net sales for FY 2008-09 are Rs 3,112.2 Cr. For FY 07-08 biscuits recorded sales of Rs. 2,329.9 Cr. Key Products Tiger, Good Day, Bourbon, 50-50, Treat Milk Bikis, Marie Gold, NutriChoice, Timepass, Little Hearts. VitaMarieGold, Nutrichoice Junior, Pure Magic, good Morning, Thin Arrowroot, Nice, Actimind, Healthy Start, Cookies, Tiger, Cakes.

•Surya Food & Agro Ltd: Manufacturing & selling of biscuits under brand “Priyagold”. Company has three plants located in Greater Noida, Lucknow & Surat. They also outsource some of our requirements to another plant located in Hyderabad. Capacities have reached 1,50,000 MT p.a. Key Products : Classic Cream , Butter Bite ,Kids Cream ,Bourbon ,Big Boss ,Marie Lite ,Magic Gold ,CNC ,Cheese Cracker ,Snacks Zig Zag ,Don ,Coconut Crunch ,Cheez Bit Classic Salt ,Chatpata

•ITC Ltd: In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeast with a current market share of ~10% is now clearly established as a credible third brand. Key Products : Sunfeast Milky Magic ,Sunfeast Marie Light ,Sunfeast Golden Bakery ,Sunfeast Dark Fantasy ,Sunfeast Dream Cream ,Sunfeast Snacky ,Sunfeast sweet ‘n salt ,Sunfeast Nice ,Sunfeast Benne Vita Flaxseed Biscuits ,Sunfeast Special

•Anmol Biscuits Ltd: Anmol is a popular brand of eastern & northern region, having manufacturing facilities in W.B & U.P. Key Products : Lemon Mazda , Fulfill Chocó Vanilla , Yummy – Milk Cream , Tip Top Kazoo Kurkure Masala, Coconutty , Thin Arrowroot , Marie,2 in 1, Butter Bake , Cream Cracker , Dil Khush , Dream Lite , E-Time , Fulfill Orange , Fulfill Rich Chocolate ,Golmol ,Jadoo ,Marie Time , Snackles ,Milk Made

BritanniaBritannia Industries Limited is an Indian company based in Bangalore that is famous for its Britannia and Tiger brands of biscuit, which are highly recognized throughout the country. Britannia is one of India’s leading biscuit firms, with an estimated 38% market share.[1] The Company’s principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products.

Between 1998 and 2001, the company’s sales grew at a compound annual rate of 16 per cent against the market, and operating profits reached 18 per cent. More recently, the company has been growing at 27 per cent a year, compared to the industry’s growth rate of 20 per cent. At present, 90 per cent of Britannia’s annual revenue of Rs2,200 crore comes from biscuits.

Updates about Parle and BritanniaNow, with a total turnover of around Rs 4,000 crore coming from biscuits, Parle Products has emerged as the clear market leader, with a difference of almost Rs 1,000 crore. Britannia Industries reported a turnover of Rs 3,400 crore for the financial year 2009-10, with biscuits contributing around Rs 3,000 crore.