1. Introduction Global travel & torism industry Travel and tourism industry India Unique characteristic of travel and tourism industry Part 2 2. Understanding the Marketing in travel and Tourism Factors Influencing Demand for tourism Global demand for travel and tourism Indian demand for travel and tourism Tourism in India has been on a steady rise for the past few decades. The homeland of Hinduism, the birthplace of Buddhism, the Taj Mahal, the music and poetry, art and literature, colors and culture are few of the million things that make India one of the most popular tourist destinations in the world.
Many that have visited the place will refer to India as a “one stop shop” for all types of natural beauty- the Mountains (Himalayan Range), the Desert (Rajasthan and Gujarat), the Jungles of Madhya Pradesh and Chattisgarh, the Beaches of Goa, the Backwaters of Kerala, the Mangroves of Sunderbans and the Coral Reef of Lakshadweep. http://www. projectguru. in/publications/the-demand-for-tourism-in-india/ 5 major players globally 5 major players india Changes in demand http://www. wttc. org/site_media/uploads/downloads/traveltourism2011. pdf 5. Key Elements in Travel and Tourism industry
Transportation Accomodation 6. Stratergy in travel and tourism Strategic Methods 7. Contemprory issues in Travel and Tourist Ethics in Tourism Part 3 Research 8. Research Methodology Need and Significance Objective Research : Quantitative Methodology : Exploratery Data Collection Sources Primary through Questionaire Secondary through internet Sample size Questionnaire Data Anaylisis Conclusion http://tourism. gov. in/CMSPagePicture/file/marketresearch/studyreportsonevaluationofplanschemes/011%20Evaluation%20study%20in%20selected%20overseas%20market. pdf
Understanding consumer expectations from travel & tourism vendors Objective Understanding consumer expectations from travel service providers & their satisfaction levels towards the service providers Part 1 1. Introduction Global travel & torism industry Travel and tourism industry India Defination Travel and Tourism Unique characteristic of travel and tourism industry Flow chart of booking Part 2 2. Understanding the Marketing in travelland Tourism Factors Influencing Demand for tourism The demand for travel and tourism Changes in demand Tourists motivation.
The mordern society 3. framework of Macro Environmental and Micro environmental Factors Macro Environmental Factors SLEPT Analysis Micro Environmental Factors SWOT Analysis 4. Marketing Mix for Travel and Tourism Users of tourism services Segmentation for travel and tourism Markets The Product Mix The Price Mix The Promotion Mix Place People 5. Key Elements in Travel and Tourism industry Transportation Accomodation Major players in india Top 5 intro 6. Stratergy in travel and tourism Strategic Methods 7. Contemprory issues in Travel and Tourism Crises and Crises Management.
Ethics in Tourism Part 3 Research 8. Research Methodology Need and Significance Objective Research : Quantitative Methodology : Exploratery Aviation Air transport lies at the heart of modern, globalised economies. Some 3 billion passengers and more than 50 million tonnes of freight are flown around the world every year. And about one third of the value of global trade in manufactured goods is transported by air. Aviation is in itself one of the world’s most important economic sectors.
Oxford Economics has estimated that over 5. 5 million workers are employed directly in the industry worldwide and that, if aviation were a country, it would rank 21st in the world in terms of GDP – with its US$425 billion contribution considerably larger than that of some members of the G20 group of nations. Aviation also generates further economic benefits. It enhances efficiencies through economies of scale, increased competition and innovation, and access to wider pools of human resources. In particular, the benefits to society of expenditure on research and development by the aerospace industry are very significant, adding 70 cents to GDP year after year for every dollar initially invested. Hospitality.
The economic reach of the hospitality sector is uncommonly broad: its supply chain generates business activity for many other parts of the economy and, in particular, for the retail, recreation, transport and restaurant sectors. Hotels also provide a forum for business meetings, trade shows and conventions that are an important catalyst of economic growth. Hospitality is a major global growth industry. There are now some 12. 7 million hotel rooms around the world, including
4. 9 million in the USA and 3. 9 million in Europe. In total, the number of new rooms planned or under development (1. 3 million) equates to more than 7% of the existing worldwide stock, while in the Middle East and Africa – which together are responsible for almost half the new rooms under construction – the share is more than 20%. Jobs in the hospitality sector are occasionally considered to be inferior or ‘non-career’ posts. In reality, to keep any large hotel operating round the clock takes not only receptionists and room attendants, but also a diverse team of highly skilled specialists with backgrounds ranging from accountancy to information technology.
At the same time, hospitality is an important employer as it offers a wide range of full- and part-time jobs for young people, first-time job seekers, minority groups, retired people, and working mothers. Research has shown that, in times of economic recession, hospitality can also take up unemployment faster than almost any other sector. http://uir. unisa. ac. za/bitstream/handle/10500/738/dissertation. pdf;jsessionid=2E4C1274F94083B46AE418CB1858471F? sequence=1