Business Aims

Chester Zoo can use several methods for survival. First of all they can attract more customers through advertisements from TV'S adverts and through local newspapers (special offers) Chester Zoo should organize activities; these should be mainly for younger children because they are the ones who actually enjoy the facilities of the zoo. The zoo always try their best when an animal is ill, because animals can die easily and less animal's means that less people are going to come to the zoo meaning less money. The animals have regular checkups on their health so that early signs of diseases and infections can be spotted and be treated, e.

g. an animal can get cancer and if it is found early then it can be treated and maybe the cancer can be removed, but if the animal is in pain and then the zoo keepers find out that the animals got cancer then they will most probably have to put the animal down (Mercy killing). Also for Chester Zoo to survive they must be more successful than their competitors Blackpool Zoo, Knowsley Safari Park, Blue Plant, this is because Chester Zoo is a registered charity and if all their customers for example went to Blue Planet they might have to shut down their zoo, because of lack of money to buy resources for the animals such as food.

Chester Zoo compete with the other close zoo's around them buy having more exotic animals for the customers to see and also have sale and discounts going on regularly, this will attract people into coming to visit the zoo. Chester Zoo will need to have more species of animals in order to survive because more and more of people will come to see the animals meaning more money coming in. Chester Zoo will also need to have good heath and safety at Chester Zoo.

If the animals die than people won't come to Chester Zoo and if people aren't happy with the safety at Chester Zoo and the safety of the public, they will stop going to the zoo and might go to other zoos such as Blackpool Zoo. Chester Zoo need to ensure that heath and safety is good at Chester Zoo, they can do this by training the staff first aid, incase of an accident and also have the gates and wall which keeps the tiger for example in their cage inspected because if it breaks letting the tiger loose it will kill people, Chester Zoo never want this to happen at the zoo.

The consequences will be unpleasant and will defiantly affect the zoo's business performance. Survival is important for Chester Zoo for two main reasons, one to make a profit and second to educate people about the animals or how the Zoo operates as a business. Profit: Even though profit isn't the main agenda at Chester Zoo because they are a charity, they should still consider the fact of making a profit so that they can invest back into the company.

Chester Zoo does have a way of making a profit and this is by having a shop filled with merchandise, toys, clothes and food, there is one main and important problem with the store and that is that customers don't appreciate what they buy because it is not worth the money they paid for it. Also for the zoo to save money they can buy their animal food from another supplier, they can't make a profit on this because they are not selling the animal food but using it.

Chester Zoo can save money by having their zoo keepers on minimum wages but make sure that the keepers are happy because along with the animals so are the keepers who you might see every now and again but the problem is that if the keepers aren't happy then they'll look negative with a bad body language and if the visitors see them they'll think bad of the zoo. Chester Zoo needs to make some profit so that they can pay for conservation activities and expansion of the zoo. Another way for Chester Zoo to make a profit is to increase the numbers of visitors.

They can do this by having special offers, family packs and letting children under 4 enter the zoo for free. Chester Zoo can also make a profit by second spend, this is done because the first spend is when people enter the zoo (entry fees) and the second spend can be going to shops, restaurants and rides. So it is very significant that Chester Zoo have enough shops and restaurant etc so that they can supply the customers with what they want or else. Growth: Chester Zoo has many acres of land, yet not all of it is used as a zoo. This is because the land behind the zoo is theirs but they have rented it out to farmers.

I personally think that they should stop renting the land out and instead use it for the zoo. They can use the land for enclosures so that any new species or any endangered species can have their own enclosure within the zoo without intercepting other animal's enclosures. The zoo can easily be themed and turned into a theme park, and the zoo wouldn't need to buy any land because they already have it and lots of it. Producing theme parks is one of a variety of activities that Chester zoo can set-up and use to expand the zoo and make the visitors' trip enjoyable.

Chester Zoo can also use the land for other parts of the zoo, e. g. the land can be turned into restaurants and cafes so people can see animals whilst enjoying a meal and a drink. What's more they should use the available land to grow their own animal food to the best of their ability. Moreover Chester Zoo with lots of good planning should use their unused land, and use it to expand the zoo. Chester Zoo can grow by having overseas involvement with zoos and conservation. If they have another zoo in Africa they can get important information about animals at Chester Zoo which they don't know about specific animals.

Prestige: Chester Zoo's prestige is excellent and this is proven by the fact that Forbes described it as one of the best fifteen zoos in the world. I think that one of the factors for such a good result is that zoo inspectors are happy with what they are shown when they visit the zoo for inspections. Another factor is that Chester Zoo has a breeding program for which it is proud of and is very successful, this program is for exchanging from around the world. Chester zoo have made great progress within the program as they have been successful enough to breed new and endangered species.

The way that the animals are dealt with and how they are transported to other zoos around the world is respectable. These animals are exchanged because they are of good use to other zoos, e. g. male tiger Taj was sent to another zoo because that other zoo had a female of the same species so he was sent to that other zoo so that the pair can breed and produce cubs. Taj was a star in the hit documentary 'Zoo Days', which featured Chester Zoo as their zoo and this has shown the viewers of the documentary that Chester zoo is a great zoo and would be fun day out.

Chester zoo have a wide range of animals and a large quantity of animals. Conclusion: Chester Zoo will need to build new enclosures so that they can attract more people, they can do this by massively investing in the new elephant enclosure. Also Chester Zoo can construct better Cafi?? s - Cafi?? Tsavo caters for some 270 visitors in one go, so Chester Zoo need to build more bigger cafes so that more people can come to the zoo and enjoy. Chester Zoo can get new rare species of animals to the zoo, more and more people will want to come to the zoo to see the rare animals especially children.

Chester Zoo can hold new activities and exhibitions so that customers who have already visited to zoo keep on going back, if this happens the zoo will make money (profit) and get good prestige. Chester Zoo can be involved more with the media e. g. Granada Reports, Zoo days can be free to the public; this will raise the profile of the zoo. Also Chester Zoo needs to be in partnership with other Zoos and organization involved in conservation. The aims above for Chester are the same aims that a business would have but Chester zoo has some very specific aims that are mainly for their zoo and won't be aims that will suit all businesses.

The following Aims are very important to the zoo, these are: * Conservation, this is about breeding animals and programs also about exchanging animals from around the world. * Scientific Investigation, this is very similar to animal research and it's to find out why and how animals die out. * Education, this is for the zoo to teach people about animals and the people can learn something new. * Enlightened Leisure, this is mainly for the visitors who enjoy the zoo (mainly younger children, they can learn something new through their visit whilst enjoying it.

Conservation: Chester Zoo is a conservation organization with a mission to help save wildlife from extinction. This mission is achieved at Chester through education, conservation breeding, research, and advances in animal welfare. These are all conservation activities that occur within the Zoo, this is called ex-situ conservation. To boost the conservation within the zoo, the keepers and staff as well as managers can start breeding programs for animals which are new species, along with the breeding program for endangered animals.

They can also make other zoos that are local and global about what animals they have and what they are considering to do with them, e. g. if Chester has a giraffe which Blackpool zoo wants then they can make sure that the Blackpool zoo is aware of their animal and see if they are happy with the offer of taking the giraffe for their own breeding program. Naturally animals roam freely in the wild and have their own natural habitats, so when an endangered species is taken off the endangered species list then the zoo can happily return the animal back into the wild, where they have their own natural habitats.

Chester zoo is a zoological garden which means that they enclose and display animals, but the animals would feel uncomfortable and will most probably not breed, so the enclosures should be as close as possible to the real habitats of the animals, so that they are comfortable with their surroundings and environment, this will encourage the animals to breed because they are not worrying about where they are.

Mainly Chester zoo should do what conservation means and that is that they should increase animal population so that the Zoological Society don't have to worry about endangered animals, it also means to increase the population of new species. Each year the Zoo is involved in many conservation projects working directly with threatened species in the wild. Chester Zoo participates in conservation outreach through Conservation Programmes, Conservation Grants and a number of other initiatives.

Scientific Investigation: Chester Zoo should have onsite laboratories so that they can examine corpses of deceased animals without having to transport the dead animal to another laboratory which is a lengthy trip away. Animals will obviously become ill every now and again and it would be suitable to have an animal medical centre at the zoo, this is also to ease the task sending the animal away to a medical centre which isn't close.

To help with scientific investigations the zoo can let universities work with them; this is a benefit to the zoo as well as the university who can use the investigation as research and delve further into science about animals. For scientific investigation, Chester zoo will need a fund and this fund can come from: local charities; who would like to help financially with the investigations, The Lottery can fund the investigations and a plaque can be put up around the facility thanking the lottery.

Even if the government is not funding the zoo itself, they can still give grants to the zoo for scientific investigations, some sponsors who already sponsor animals can also pay for the scientific investigation e. g. Jaguar the car manufacturer already sponsor the Jaguar enclosure at Chester zoo, but they can also fund the scientific investigation. Not just businesses that can sponsor the scientific investigation, so can the public and other organizations.

Scientific investigation can be used in many different ways and one of them is to research into animal diseases and to also experiment so that they can make medicines used to prolong animal's lives, these are mainly animals which have terminal illnesses. Scientific Investigation can be of use to help detect early signs of diseases or illnesses which can be treated before the animal cannot be cured. Education: Chester Zoo can teach people about animals and their wellbeing.

Different methods can be used, one of which is to introduce visitors to the animals information (Booklets, Posters, etc ;). The zoo can prepare seminars for schools and colleges and even for universities; these are a great boost for the pupils' intelligence in animals. These seminars can also be held for families as well. With funds, Chester zoo can open and set-up workshops and clubs for members to come and visit.

Chester zoo can contact local schools and let them know that there are work placements within the zoo; these are mainly for high-school students in year 10 looking for work experience, volunteering work can be use as local charities or even local groups can help out around the zoo. The zoo can print out little booklets filled with information about animals, or even DVD packs with information about the zoo. Little groups can be made where a keeper teaches everyone of how the animals are maintained and of course why they are there (why the animals are in the zoo).

Safety is important and a very high priority within the zoo, so is global warming and how it's affecting animals safety, e. g. in the arctic penguins are dying because they don't have enough ice to settle in, so less time on ice means more time in water and too much time in water is not good for penguins. Keepers and volunteers can visit the local schools to have assemblies and presentations on animals and Chester zoo. Enlightened Leisure: This means to learn something either physically or mentally.

Chester Zoo can have themed restaurants can help children learn about new foods, e. g. in a Jackie Chan themed restaurant you can have delicacies like sushi. The land behind the zoo is actually owned by the zoo and it is rented out to farmers, this land can be taken off the farmers and given to businesses, e. g. A McDonald's franchise can be opened on the land and the restaurant can be entered via the zoo, this'll benefit not just McDonalds but also will please the visitors because McDonalds is very popular with everyone and also benefit Chester zoo.

Chester Zoos main target audience is little children and there are some abilities that younger children don't have but enjoy learning, Chester zoo can open an ice rink with the farming land and let the people who like visiting the zoo play about and enjoy themselves in the rink, an ice rink is a good way of enlightened leisure because if a little youngster saw an ice rink they would love to go on it, at first they may not be able to skate but later on they can teach themselves or be taught and when they can ice skate they know that they have learnt something new and that is ice skating.

With their excess land Chester zoo can transform their land into an amusement park, this is great for the visitors because they can learn how to handle rides, etc. they can also pick up other stuff at amusement parks and use them as skills. Chester Zoo is a very big area and if only there was a single information point then it would get crowded, but if a few information points were dotted around the place then there would be less hassle in finding information.

These information points can be used to entertain the user, e. g. you may have to cycle really fast for the machine to print out a map of the zoo. Physical games can be prepared, e. g. a scavenger hunt can be set-up, children can be taught how to hunt and be given a few tips on hunting. Like theme parks, a monorail can be built for visitors to travel from one part of the vast zoo to another faster than walking. Buildings can be shaped for children to play, e. g.

an ark shaped building can be built to let children wander in and look around the inside of the ark. Small statues of animals can be made for children to play on, e. g. a statue of a lion lying on its belly can be displayed and children can jump on its back, etc. visitors would want to leave with their own unique souvenir (Mainly young children) and this can be done by them having face painting and photos. Activities can be prepared for children to make stuff like paintings, arts and crafts, etc.

Exhibitions can be held of the zoo and its history and who started Chester Zoo (George Mottershead). Visitors can hold and touch things, e. g. an ostrich egg can be held at the museum because it is one of the biggest eggs created. Chester zoo can hold activities for different festive seasons, e. g. Christmas, a Santa can be hired to talk to children about what they would like for Christmas (this is similar to what they do in shopping centers).

Websites I have used 

* www.wikipedia.org

* www.tesco.com

* http://www.tescoplc.com/plc/media/qf/

* http://www.tesco.com/talkingtesco/suppliers/

* http://www.tescoplc.com/plc/about_us/map/

* www.chesterzoo.org