Walmart evaluation metrix

External Factor Evaluation Matrix for Walmart

|Key External Factors |Weight |Rating |Weighted | | | | |Score | |Opportunities | | | | |1. Increase online shopping |20% |3 |60 | |2. Economic conditions cause greater demand for low priced products |10% |2 |20 | |3. Increased use of mobile/social marketing to increase purchasing by |5% |2 |10 | |consumers | | | | |4. Growth plan to open new supercenters in US & abroad |10% |4 |40 | |5. Conversion of regular stores into Supercenters |5% |3 |15 |

|Key External Factors |Weight |Rating |Weighted | | | | |Score | |Threats | | | | |6. Increased competition from online retailers |10% |4 |40 | |7. Product substitution |10% |2 |20 | |8. Economic Downtown-lower consumer spending |20% |2 |40 | |9. Raw material increases can cause product price increases |5% |3 |15 | |10. Government regulations on trade/importing |5% |2 |10 | |Total |100% | |270 |

Internal Factor Evaluation Matrix for Walmart

|Key Internal Factors |Weight |Rating |Weighted | | | | |Score | |Strengths | | | | |1. Powerful Retail Brand |10% |4 |40 | |2. Diverse Workforce |10% |3 |30 | |3. Competitive Benefits Package |5% |4 |20 | |4. Provide thousands with first job/skills training each year |5% |3 |15 | |5. Sales and Net Income increased over past 10 years |20% |4 |80 |

|Key Internal Factors |Weight |Rating |Weighted | | | | |Score | |Weaknesses | | | | |6. High levels of inventory |20% |1 |20 | |7. Sell products manufactured in countries with unethical labor laws |5% |2 |10 | |8. Strong consumer dislike for putting smaller community retailers out of |10% |1 |10 | |business | | | | |9. Many part time staff not receiving benefits |5% |2 |10 | |10. Standardized approach for each country |10% |1 |10 | |Total |100% | |245 |