Volkswagen Mission

The internal mission statement of the Volkswagen group is not available to the public, but on November 25, 2010, the Volkswagen Group joined 21 German companies in agreeing to a “mission statement for responsible actions in business,” which serves as a national mission for the VW group and focuses the Volkswagen leaders on the benefits of responsible business to consumers. The six principles of this shared mission statement are:

Business must serve the good of the people. Business that serves the good of the people requires competition. Business that serves the good of the people is based on merit. Business that serves the good of the people takes place globally. Business that serves the good of the people must be sustainable. Business that serves the good of the people demands responsible. Vision Volkswagen brand vision is to become a most innovative high volume manufacturer offering the best quality in the respective class.


At Volkswagen they don’t use the word “Vision” – rather, they word it like this: Our strategy pursues a clear objective: By 2018 the Volkswagen Group is to be the world’s most successful and fascinating automobile manufacturer – and the leading light when it comes to sustainability VW Autoeuropa strives for excellence in the manufacture of high quality cars in Portugal, and is perfectly aware of the fact that success, in an ever increasingly competitive market, depends on this philosophy.

What we demand from ourselves, reflects this challenge: integrity, respect for people and their abilities, excellent teamwork, responsibility and autonomy, leadership skills, excellent professional qualifications, and the commitment to attain a common goal. At all levels and in all areas, we are organised in work groups, in which everyone’s ideas are contribute to the continuous search for the best solutions for the proposed objectives.

We firmly believe in personal and professional development. Therefore, we conceived the Personal Development and Career Plan, that allows us to identify and implement concrete measures suited to the development of each individual. This approach has led, for example, to a considerable investment in professional training.