The Volkswagen Group Essay

According to this table, in 2009 the sales revenue was dropped by 70 percent compare with 2008. It is because Volkswagen Group was facing the financial problems at 2009. But it was recovered very fast after one year later. The Volkswagen Group continued to perform well in 2011, increasing unit sales by 14.9% year-on-year to 8.4 million vehicles. Sales revenue was 25.6% higher than in 2010 at €159.3 billion. Volkswagen defied the gloom in Europe and cemented its status among the global leaders of the auto industry. Automotive division

Volkswagen Group had a great successful in 2011. It is because Volkswagen and other car manufacturers had a great growth in their performance in 2011. Now, let’s us look at their performances individually. The Volkswagen Passenger Cars brand delivered more than five million vehicles to customers for the first time in 2011. Audi has €5.3 billion operating profit in 2011. Skoda brand has 18.1 percent increases in unit sales revenue. Seat has 350 thousand vehicles delivered to customers. Bentley has 55.3 percent increases in sales revenue. Volkswagen Commercial Vehicles increase by 93.8% in earning. Scania brand has 80,108 units delivered to customers. Production

The Volkswagen Group produced a total of 8,494,280 vehicles worldwide, 15.5% more than in the 2010. Their Chinese joint venture companies increased their production volumes by 15.1% owing to the continued strong demand situation in China. The Group’s manufacturing facilities in Germany, Spain, the Czech Republic, Mexico and South Africa also increased their production figures considerably.

Furthermore, the passenger car and light commercial vehicle deliveries compare with 2010 in North America increase by 21.4%, South America increase 5.1%, Western Europe increase 8.6%, Central and Eastern Europe increase 29.4%, India increase 109.3% and China increase 17.4%. Also, their plants worldwide produced an average of 34,456 vehicles per working day, an impressive increase of 16.4% year-on-year. New model in 2011

The Volkswagen Group selectively expanded its model portfolio in key segments in the 2011. It comprises around 240 passenger car and commercial vehicle models and their derivatives. The Group covers almost all key segments and body types, with offerings from small cars to super sports cars in the passenger car sector, and from small pickups to heavy trucks in the commercial vehicles sector.

They will gradually move into open market segments that offer profitable opportunities for them. The Volkswagen Passenger Cars brand premiered a large number of new vehicles in 2011. .The Volkswagen Passenger Cars brand once again presented a range of innovative and enhanced vehicles. The focus of attention was the “up” which by offering maximum space within minimum dimensions makes for a compelling proposition in the small car segment and the new Beetle made an impression as a modern interpretation of the automotive icon’s original design.

ExpectationsVolkswagen Group expects uneven development in the global automotive market in 2011. In some Western European countries, rising public debt and the end of subsidy programs will have a negative impact on demand for new vehicles. By contrast, they expect an increase in new vehicle registrations in Central and Eastern Europe.

The positive trends will continue in the strategically important markets of China and India and expect demand to rise further in the markets of North and South America. In addition, Volkswagen has a big expectation that call “Strategy 2018” that means their aim is to make the Volkswagen Group the leading automaker by 2018 – economically and ecologically.