I. General Information 1. What are the goals of the European Union (EU) and what is its total membership? Briefly discuss one of the financial issues under discussion. Answer: * The primary function of the European Union was to unify nations which were crippled from World War II. The E. U. also aims to bring together countries who are financially interdependent on each other. * The European Union is currently made up of 27 member nations. * Aim to reduce roughly 80 percent of carbon emissions by 2050. * A recent financial issue of major concern was the disbursement of close to €39.
5 billion to aid the Spanish government, which needed to maintain the long term security of its investment banking sector, and the crash of the real estate market. Reference: * A Peaceful Europe-The Beginnings of Cooperation. (n. d. ). Europa. Retrieved February 6, 2013, from europa. eu/about-eu/eu-history/1945-1959/index_en. htm * Member Countries of theEuropean Union. (n. d. ). Europa. eu. Retrieved February 6, 2013, from http://europa. eu/about-eu/countries/member-countries/index_en. htm * European union: EU can meet energy goals, report says. (2010, Apr 14). Asia News Monitor. Retrieved from http://search. proquest.
com/docview/1018388916? accountid=9840 * Financial Stability Support Package for Spain. (n. d. ). Europa. eu. Retrieved February 6, 2013, from ec. europa. eu/economy_finance/assistance_eu_ms/spain/index_en. htm 2. Use a company and describe at least 2 of its market entry strategies internationally (e. g. exporting, licensing, joint ventures, etc. ). Is it a global company? Why? Answer: * RFaxis Inc. , an Irvine, CA based semiconductor startup company, opened a branch office in Taipei, Taiwan. It’s main market entry strategies, were competitive advantage through a streamlined design and production process which were unrivaled.
* RFaxis Inc. , would be considered a global corporation because has distribution and sales operations in Europe, Asia, and the Middle East. Reference: * RFaxis, Inc. : Press: Press Releases. (n. d. ). Welcome to RFaxis, Inc.. Retrieved February 6, 2013, from http://www. rfaxis. com/press/2009_11_10 * Asia : Sales Locations : RFaxis, Inc.. (n. d. ). Welcome to RFaxis, Inc.. Retrieved February 6, 2013, from http://www. rfaxis. com/contact_us/sales_locations 3. A U. S. manufacturer sells an item for $1000 to a German buyer and quotes the payment to be in U. S. dollars this year.
What was the exchange rate last year on the same day? How does this transaction affect the U. S. seller and the German buyer? What would the buyer pay and the seller receive? Answer: * $1000 USD is 748. 643 EUR today * The exchange rate last year on the same day was 0. 76055 USD/EUR (2/19/2012) . 76055×1000= 760. 55 EUR * If the US manufacturer decides to sell to a German buyer at the price of $1000 USD the seller will receive 748. 643 EUR in exchange for the item. When the German buyer is buying from the US seller at the price of $1000 USD, the German buyer will pay 748.
716 EUR according to USD/EUR for the 24-hour period ending Tuesday, Feb 19, 2013 22:00 UTC @ +/- 0%. If the same exact transaction were to happen the same day last year, the seller would receive 760. 55 EUR. Reference: * Currency Converter | OANDA. (n. d. ). OANDA – Forex Trading and Exchange Rates Services | OANDA. Retrieved February 19, 2013, from http://www. oanda. com/currency/converter/ * Historical Exchange Rates | OANDA. (n. d. ). OANDA – Forex Trading and Exchange Rates Services | OANDA. Retrieved February 19, 2013, from http://www. oanda. com/currency/historical-rates/ 4. Sourcing of food items by U. S.companies from China, what are some of the issues, what are some policy issues? Is this a non-tariff issue?
Answer: * The FDA has reports of harmful chemicals, things like pesticides, bacteria, drugs and heavy metals in foods that have been imported from China. Americans are concerned about the quality of the foods on the grocer shelves. * The FDA is increasingly policing the Chinese plants, however this is not at all comforting the consumer here in the US. Because there are so many Chinese food sources, results show that an alarming amount of them are left uninspected. Findings indicate that a great number of foods are entering the U.
S. from China that have never been subjected to a single FDA inspection. * This is a non-tariff issue because tariffs are taxes imposed on imports. This is a health inspection issue. Resources: * UNRAVELING THE FOOD SUPPLY CHAIN: STRATEGIC INSIGHTS FROM CHINA AND THE 2007 RECALLS. (n. d. ). ABI Proquest. Retrieved February 19, 2013, from http://search. proquest. com. lib-proxy. fullerton. edu/docview/235224302? accountid=9840 5. Find a company that has had experience in gray marketing.
Discuss why the company finds it to be a problem. Answer: * A company that has had experience in gray marketing is Cisco * Their networking kit could be up to 70% less than suppliers’ prices, since the grey kit is not illegal, why pay more? * Grey Marketing is a major problem because technology experts have cautioned that purchasing materials from the grey market poses a variety of risks, these risks involve the quality of the products and may even be counterfeit copies. The decision to buy these products can backfire. Reference: * Are the bargain prices of grey-market computer hardware too good to be true?. (n. d. ). Pollak Library – Loading Your Proxied Resources.
Retrieved February 17, 2013, from http://search. proquest. com. lib-proxy.fullerton. edu/docview/236970115? accountid=9840 6. How is the concept of “sustainable growth” used as a strategy? Identify a company using it and describe how they are using it as a strategy Answer: 7. Identify how language as a component of culture in a country can affect the marketing mix for your product, price, channel or promotion. (Choose a country) 8. How many pairs of shoes are exported from the U. S. to your country (your choice) in one year? (State the volume or value and the year) 9. In order to choose a country you need to do a preliminary screening on the identification of your target market for cell phones.
Pick two variables that would provide information on the size of your potential market, give statistics for two years for those variables. 10. Find an international position. Note the skills and knowledge required. How do you meet the requirements? If you do not meet the requirements what would you do to overcome this? Instructions: 1. You may prepare the exercise with a partner. 2. Include full reference and search process, include these after each question or list all of them by number at the end of the assignment. Use APA style. 3. If you are using any print sources, you may use them for no.