Unilab Case Analysis

Their primary goal is to develop, manufacture and market a wide range of prescription and consumer health products covering all major therapeutic categories. Many of these products are now leading brands in the Philippines, Indonesia, Thailand, Malaysia, Singapore, Hong Kong, Vietnam and Myanmar. Unilab operates strategically located manufacturing facilities throughout Southeast Asia, linked to extensive and expanding market coverage and technical support.

The major Unilab manufacturing complex in Metro Manila, (the Philippines is the region’s largest and most significant pharmaceutical market) has been cited by international health organizations, as one of the finest is Asia. Construction has already begun on a new complex, which will exceed the current facility in both scale and technical capability, clear evidence of the company’s unswerving commitment to excellence and continuing improvement. Unilab has developed significant technical and marketing alliances with major multinational pharmaceutical companies and research organizations based in the United States, Europe and Japan.

Growing international involvement, a broader regional role and more diverse operational activities are underpinned by a committed and highly trained work force. It is therefore from a platform of strength and with an ethos of integrity that Unilab confidently views the challenge of delivering broad-based health care into a dynamically changing Asia in the 21st century. The Vision Deliver the best value in health care. Our products are a vital part of every Filipino family’s full enjoyment of life. The Mission Work together to make healthcare products even better for a healthier Filipino family.

The Corporate Culture Unilab’s corporate symbol is the “Bayanihan”, the tradition of working together and sharing the fruits of common endeavor, is the reason for UNILAB’s colossal success. It is the heart and soul of our corporate culture. Bayanihan is UNILAB. In times where there is a great need for unity of one another, everyone’s ready to give a helping hand. COMPANY BACKGROUND: In 1945, a small drugstore opened shop in a street corner in war-torn downtown Manila after a fortuitous meeting between its founders.

This drugstore was to be the forerunner of Unilab. As small as it was, the drugstore had a mission: to provide quality medicines at prices within reach of as many people as possible in the community. Postwar conditions no doubt had a hand in molding this mission. In the minds of the founders, it would have been unreasonable and coarse to sell medicines at prices determined by pure business objectives alone to sick people whose livelihood had been lost in the war. Conditions may have changed and improved over the years; but the mission is unchanged.

The founders and their successors believe that the mission is as valid and true as when first it was given expression. A few years after its quiet start, the drugstore had quickly developed into a pharmaceutical company, with a simple manufacturing setup and a modest marketing force to promote and sell high quality and affordable medicines. This was to be a major step in realizing the founders’ vision of transforming the drugstore into a significant and leading provider of pharmaceuticals.

By the end of the fifties in the last century, Unilab had become the top pharmaceutical company in the Philippines, an astounding feat in an industry in which, then as now, big multinationals are active. At about same time, its presence in Southeast Asia had begun to take shape, with the creation of marketing and manufacturing tie-ups in the major countries in the region. These tie-ups have proved to be durable as they exist up to this day as important parts of Unilab’s vast regional network.

Through the years, Unilab has been able to solidify its position of leadership not only in the Philippines but in Southeast Asia as well. Today Unilab has a strong leading presence in the region as a major provider of healthcare goods and services in several countries – Indonesia, Thailand, Malaysia, Singapore, Hong Kong and Vietnam, among others. DETAILED CORPORATE SOCIAL RESPONSIBILITY INITIATIVES: 1. ANOSOS – HELPING THE POOR The program is called Anosos, which in Greek means, “free from sickness”.

Providing quality health care for public schools and barangays in rural areas of the Philippines at a very low cost. Most rural public schools don’t have access to medicines that are necessary for their students and teachers. Likewise, small villages and barangays in the rural areas of the provinces can’t experience the feeling of secured to accessible medicine. According to the 2000 data of the education department (DepEd), there are about 40,000 public schools in over more than 45,000 barangays (villages) in the country.

Around 4,000 of these are secondary schools operating in rural areas. This market should be given proper attention in most especially in their healthcare. Absolutely, these public schools house some of the best and most striving ever students who are full of hopes and dreams to take their families out of poverty. Therefore, their health must not be at stake. Over the years, Unilab fueled its growth and shaped its development by increasing its capability to offer a wide range of high quality and affordable healthcare products.

Underneath this drive for continuing market leadership is a profound and broad understanding of its social role, an understanding that underlies Unilab’s commitment to a more meaningful and holistic corporate social responsibility. From the very beginning, Unilab’s history as a business organization is distinguished by a conscious and serious effort to strike a balance between the profit objective of business and the social objective of improving the health of as many people as possible in the markets where it is present.

As a company, Unilab has undergone several changes – some fundamental, others strategic and operational – but this social mission has remained unchanged. It has been an enduring constant. Yet Unilab also understands that health is not merely the absence of sickness, but the optimum well-being of people to include physical, emotional, psychological and social aspects. Unilab thus undertakes deliberate steps towards this holistic objective, forging partnerships with numerous organizations where necessary, believing that progress is collaborative, its efforts sustainable and its impact developmental.

Guided by this philosophy first expressed by its founders, Unilab, in its own ways and with its available resources, continues to stay true to its social calling. Whether through its product donation program, community development initiatives, employee volunteerism activities or Pharmacoeconomics approach, Unilab remains steadfast in its efforts towards creating a difference where it truly matters. The Procedure An Anosos Agent will visit the provinces where there are public schools. He/she will determine if the school has sufficient facilities in their school clinic.

This is the first interface of the agent and the prospective target. Then the agent will report the situation of the different areas that he or she visited in order for the company to identify which areas will they visit in order for the provide health seminars, free check-up and affordable medicines to people in those areas. 2. HEALTH SEMINARS, AFFORDABLE MEDICINES AND FREE CHECK UP After they identify the areas of where they will conduct seminars and health promotions, the companies’ selected employees will go to that place to help the distribution of medicines and planning of seminars.

The company also will send some medical specialist in order to properly inform the poor people on how to avoid different kinds of diseases and know what medicines they need to take when they have sickness. The company will conduct these services to the poor people every six months. Once in a while, the company will send some of their people or their agent to those places that they conduct the corporate social responsibility in order to determine if an improvement has occurred. Needed Steps in Conducting the Seminars

• The medical specialist will plan the topics that will be discussed in the seminar. • They will create presentations about the topics that they will discuss. • They will find proper places where the seminars will be held. It should accommodate a large amount of people. • Inform the poor people in the areas they selected about the seminars and free medicines. • Prepare a separate presentation for the children. The seminars for children will be accompanied by a mascot wearing a medical-related costume.

• The presentation that will be make for the children needs to be child-friendly so that the children will be interested in listening to it and they will be well informed about the avoidance and precautions of having a disease. Steps in Distributing the Medicines and For Check-up • After the seminar, the people can buy affordable medicines on some booths that the employees of the company will set up. The medicine will help them in case they encounter sickness. • Those people in the place can go to the booths that accommodate for free check-ups.

• The doctors will inform the patients about the disease that they suffer like how to prevent it, how did it occur to them and what are the proper medicines they must take. RECOMMENDATION: • Educate the poor people about the different sickness that can occur because of their situation. • Educate the people the proper medicines and avoidance of the different kinds of sickness that occur frequently in their place. • Motivate the poor people to follow all those safety precautions that the medical specialists tell them.

• Have a better way of living by the poor people. • Avoid sickness and spreading of it to the areas of the poor people. CONCLUSION: Unilab has learned at the end that what most of their clients needed is a special healthcare program that would help people maintains a healthy lifestyle. It also implied that whatever the people need shouldn’t be deprived of them despite their social status. It is an unusual instance that a concerned collective of individuals pay attention to this kind of problem arising in our country. [pic]