The Act applies to transactions between businesses and consumers and between businesses. It makes it a criminal offence to: Apply a false description to any goods. The description can be written or oral and can apply to the quality, size and specification, ingredients or raw materials, features, date and place of manufacture Apply misleading advertisements theory. Make misleading statements about the price Apply false description to facilities, services or accommodation.
Monopolies and Mergers Act
This is part of a body of legislation designed to protect consumers by the promotion of competition between businesses. As a rough guide the concept of 'public interest' is used to determine whether a particular monopoly or proposed merger should be allowed to proceed. Here are some examples of situations, which could have an impact on marketing activity: Using monopoly power to charge excessive prices Using predatory pricing to eliminate the competition-once competitors have been forced out, prices are raised!
Using exclusive dealership so that competitors cannot find outlets for their products. The Sale and Supply of Goods Act 1994 This act amended both the Sale of Goods Act 1979 and the Supply of Goods and Services Act 1982. It applies to all goods including food, regardless of where they are bought, for example, at shops, market stalls, door-to-door sale, home party sales, or catalogue mail order. According to the Act the seller must ensure that goods are:
Of satisfactory quality: this term has replaced 'merchantable quality' used in the previous Act. Satisfactory quality is defined as the standard that a reasonable person would regard satisfactory, taking account of any description of the goods. The quality of the goods includes their state and condition plus fitness for purpose, appearance and finish, freedom from minor defects and safety durability. Reasonably fit for any particular purpose, e.g. they must be able to do what the seller claims they can do, for example, an electric toaster should be able to toast four slices in one minute if this is how it was described.