The Toyota Motor Corporation mission statement is referred to as a “Global Vision” on the Toyota.com website. Toyota has become of the best automobile companies and one of the most popular car brands in the automobile industry largely because it is able to live up to its own lofty mission statement:
“Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.
“Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way." Toyota will lead industry in tackling technological advances that will spawn next-generation mobility. Toyota will undertake such leading-edge R&D with an eye to adapting products and services to the needs and circumstances in each market.
Toyota has been consistently true to its founding spirit of serving society through conscientious manufacturing, and it will continue working in that spirit to enhance the quality of life wherever it has operations. Toyota will continue contributing to economic vitality wherever it has operations by generating stable employment and by participating in mutually beneficial business relationships with dealers and suppliers. It will also continue to engage actively in initiatives for nurturing human resources and for enhancing the cultural life of its host communities. Safety is Toyota's highest priority, and Toyota will continue to furnish world-class safety.
At the same time, the company will work through its products, sales and services to ensure a rewarding experience for customers. Toyota will continue to reinvent itself and to develop technologies to address the needs of today and of tomorrow. That includes working to provide vehicles that meet people's needs and that are affordable everywhere. Toyota will continue working to minimize environmental impact in its manufacturing and other operations, as well as in its products. Everyone at Toyota will continuously maintain a sense of gratitude to customers and will strive to earn smiles with products and services that are stimulating and even inspiring.
All Toyota employees will share the recognition that there is always a better way and share a commitment to continuous improvement, which are fundamental to The Toyota Way. The company will honor the spirit of diversity in recruiting, training and promoting capable individuals around the world. Human resources development at Toyota will continue to promote the transmission of the company's monozukuri spirit of conscientious manufacturing and related skills and know-how from one generation to the next. Mission Statement Component that apply in Toyota Mission Corporation mission are Technology, product and services, concern for survival, growth, and profitability, Concern for employees, and customers.