Toyota india: vision:Toyota will lead the way to transportability in future, cultivate the Lives worldwide with safest and most responsible ways of moving people. Through their commitment to quality, constant innovation and respect for the planet and they aim to exceed expectation and be rewarded with smile. They meet their challenges by engaging the passion and talent of people who believing there is always a better way.
MISSION:To be a most respected and successful enterprise, delighting customer with wide range of products and solution in the automobile industry with the best people and the best technology.
COMPETITORS OF TOYOTA:Indian Auto market is one of the most flourishing and thriving across the globe and almost every global brand is introducing its vehicles into the Indian car market. The hatchback, SUV and sedan segment of the Indian car bazaar is already facing tough competition but this time around the multipurpose vehicle segment also got flooded with some amazing offers. It looks like the long running rein of Toyota Innova might come to an end in near future.
Toyota Innova has been happily dominating the MPV sector of the Indian car market since a very long time now. There was no strong competition to the car now, but the beginning of 2012 did bring some strong competitors to it like Mahindra XUV 500. Another major competitor, who wishes to take Toyota Innova’s place, is the upcoming MPV, Nissan Evalia, also known as Nissan NV200 globally.
COMPETITIVE STRATEGY USED BY TOYOTA:
One of the great competitive strategy of Toyota Motor Corp is they expects to save more than $2.7 billion annually as its cost-cutting efforts are gaining momentum. By using CCC21(Construction of Cost Competitiveness in the 21st Century) strategy Toyota saved $9 billion off costs over five years. Toyota has been working on an another new cost-saving strategy called “VI” for Value Innovation since 2005. This strategy aims to combine its thousands of components in a car into modules and systems. Toyota’s long-term strategy involves developing both global and regional car models in order to compete worldwide with a full line of products.
Other Facts proved by Toyota in past decade is: In 2002, Toyota had released its ‘Global Vision 2010’, in which it highlighted, among others, its concern for environmental protection. In 2004, Toyota had replaced Ford as the second largest automobile manufacturer in the world. By the end of 2006, it was reported that Ford Motor Company would lose its position as the second largest automaker in the US to Toyota Motor Corporation.
Toyota Motor Corporation officially forecast that it would sell 9.34 million cars in 2007 – which could make it the world’s largest automaker.
many companies have tried to install the toyota production strategy system. Is called as kanban system, which is a tool for managing the flow and production of materials in a toyota-style “pull” production system,which is a visual control device in a production area that alerts workers to defects, equipment abnormalities or other problems using signals such as lights, audible alarms, etc.
Toyotas vital marketing strategy quote is “The general who wins a battle makes many calculations in his temple before the battle is fought. The general who loses a battle makes but few calculations before hand. Thus many calculations lead to victory, and many to defeat!”
OPERATIONAL STRATEGY :
Toyota’s operations strategy is a perfect combination of Porter’s value chain strategy, Kierestsu strategy, and Eliyahu Goldratt’s theory of constraints. Supply chain involves all activities associated with the transformation of raw materials into finished products and flow of products to the consumers as well as the flow of information.
Toyota modernized its supply chain management by using information management systems in the 1980’s; suppliers, dealers, body makers, and customers were all linked to the Toyota Network System. The overall goal of supply chains is to keep all the major components connected. For instance connecting warehouses and the vendors ensures that inventory management process keeps running effectively at all times. Currently,