The Samsung

The researcher has a closer prospective working knowledge about the present problem being studied did a review on both foreign and local literature and studies regarding the Impact of Samsung’s Innovation Strategy on the Smartphone Industry in the studies of students in Far Eastern University.

Foreign related Literature

Samsung Electronics has been making continued efforts to promote sustainablemanagement under the business philosophy of “devoting our human resources andtechnology to creating superior products and services, thereby contributing to a better global society.”

The year 2011 marked a historical turning point for Samsung Electronics’semiconductor business. For twenty years, Samsung Electronics has maintained itsposition as the predominant manufacturer of the DRAM semiconductor. Thanks togrowth in the Smartphone and tablet PC markets, Samsung Electronics alsoexperienced tremendous growth in its non-memory semiconductor business. SamsungElectronics has also become a leader in the global Smartphone market with its best-selling Smartphone, Galaxy S, which was introduced in June 2010 and has since sold22 million units. The Galaxy S2 was released in April 2011 and 20 million units havealready been sold, taking sales of the Galaxy Smartphone series to over 42 millionunits.

Samsung began as a small noodle business in 1938. Since then it has swelled into anetwork of 83 companies that account for a staggering 13% of South Korea’s exports.The hottest chilli in the Samsung kimchi bowl is Samsung Electronics, which startedout making clunky transistor radios but is now the world’s biggest technology firm,measured by sales. It makes more televisions than any other company, and may soondisplace Nokia as the biggest maker of mobile-telephone handsets.

Small wonder others are keen to know the secret of Samsung’s success. China sendsemissaries to study what makes the firm tick in the same way that it sends its bureaucrats to learn efficient government from Singapore. To some, Samsung is theharbinger of a new Asian model of capitalism. It ignores the Western conventionalwisdom. It sprawls into dozens of unrelated industries, from microchips to insurance. Itis family-controlled and hierarchical, prizes market share over profits and has anopaque and confusing ownership structure.

Yet it is still prodigiously creative, at least interms of making incremental improvements to other people’s ideas: only IBM earnsmore patents in America. Having outstripped the Japanese firms it once mimicked,such as Sony, it is rapidly becoming emerging Asia’s version of General Electric, the American conglomerate so beloved of management gurus.

Electronics’ total employment stood at 101,973 working in Korea and 119,753 outsideof Korea, with the overseas workforce surpassing the domestic workforce for the firsttime in the history of Samsung Electronics.

As a responsible corporate citizen SamsungElectronicstakes responsibility for theimpacts of its business on the environment, in the community, on suppliers andemployees. Our principles are embodied in the Samsung Code of Conduct and wepublish a global Sustainability Report to inform stakeholders of our numerous activitiesacross the globe.

Think of ‘Environment’ and you may think of woodland, rare species or opencountryside, not mobile phones or laptop computers. But all our activities have animpact on the environment, and here at Samsung Electronics we are committed toimproving the environmental performance of our products and minimising the impact of our operations.

Samsung Electronics’ first Environmental Guidelines were adopted in 1992. Over 15years later, our environmental activities have grown to focus on minimisingenvironmental impacts not just in our factories but across the whole lifecycle of aSamsung product, from the design phase through to manufacturing, use and end of life.

At Samsung Electronics, we are fully committed to minimizing our environmentalimpact on the communities in which we operate by implementing integrated preventionstrategies across all production and service activities. All of Samsung Electronics’ business activities observe our Green Management Policy. This policy outlines our commitment to environmental protection and embodies key principals such as the needto consider the whole life-cycle of our products from initial concept through to end-of-life. Specific environmental impacts, such as hazardous substances, are thenaddressed by more detailed policies and initiatives under this broad remit.

Samsung Electronics America (SEA) sells everything Samsung, from sea to shiningsea. A subsidiary of electronics giant Samsung Electronics, the company’s Consumer Business division markets consumer electronics and household appliances, includingTVs, Blu-ray disc players, portable audio players, home theater systems, hard drives,cameras and camcorders, refrigerators, and washers and dryers. It also sells printers,monitors, laptops, digital signage, and projectors through its Enterprise Businessdivision. Formed in 1977, SEA also manages the North American operationsof Samsung Semiconductor Inc. (a leading global chip maker) and SamsungTelecommunications America (mobile phones and telephony equipment).

Samsung Electronics organizes its businesses according to its different characteristicsin technology, markets and consumers as either Digital Media & Communications(DMC) or Device Solutions (DS) division, strengthening their independent operatingstructure. DMC is grouped into Consumer Electronics (CE) and IT & MobileCommunications (IM) divisions. The CE division took charge of the visual displaybusiness department and home appliances department. The IM division is in charge of managing wireless businesses, IT Solutions, Network business, digital imagingdisplays and the Media Solution Center.

Global Network

Samsung Electronics has a total of 196 subsidiaries around the world. As of the end of 2011, Samsung Electronics’ total employment stood at 101,973 working in Korea and119,753 outside of Korea, with the overseas workforce surpassing the domesticworkforce for the first time in the history of Samsung Electronics.