The activity of the Cadbury company business is a well-known brand that produces confectionery for its customers worldwide below is some information that I found whilst researching the Cadbury Company which I then used to select relevant information. The bottom text I found on a website made by Cadburys it shows how popular some of Cadburys products are.
We are one of the biggest international beverage and confectionery companies in the world with a market capitalisation of 7.2 billion (end December 2002). With a history stretching back over 200 years, today Cadbury Schweppes employs over 55,000 people and our products are available in over 200 countries across the world.
Our heritage starts back in 1783 when Jacob Schweppe perfected his process for manufacturing carbonated mineral water in Geneva, Switzerland. And in 1823 John Cadbury opened in Birmingham selling cocoa and chocolate. These two great household names merged in 1969 to form Cadbury Schweppes plc. Since then we have expanded our business throughout the world by a programme of organic and acquisition led growth.
Concentrating on our core brands in beverages and confectionery since the 1980s, we have strengthened our portfolio through almost fifty acquisitions, including brand icons such as Mott's, Canada Dry, Trebor, Bassett, Dr Pepper, 7 Up, Snapple, Hawaiian Punch, Hollywood, Orangina, and STIMOROL.
The purchase of Adams makes us leader in the global confectionery market and the only one to span all three categories – chocolate, sweets and gum. We are also proud to be the world's third largest soft drinks company. Will government policy influence laws that regulate or tax the Cadbury business? Cadburys must make sure at all times that they are operating within the law and not breaking any laws because if the company did break any laws the company may be at risk from legal action.
What is the government's position on marketing ethics? This plays an important role in how the Cadbury Company operates, if Cadbury were found to be operating using the wrong ethics the result would be that the public might not be happy about this therefore this could result in decline in sales.
2.2 Cadbury has to be aware of Economic factors such as the following: – Interest rates? Interest rates play an important part in the profits made by sales abroad because if the interest rates rise then the Cadbury company could lose out on profits because of this, so Cadburys need to be aware of this and adjust prices of products accordingly therefore Cadbury can retain profits instead of loosing profits.
Competition plays an important part in the Cadbury company in the way it goes about its day to day business, the company need to be aware of its competition and what they are doing because if a company which is in competition with Cadbury decides to merge with another rival company then this could disrupt sales as well as cause a rupture in the day to day running of the Cadbury business.
2.3 Cadbury has to be aware of Social factors such as the following: What is the dominant religion?This plays an important role in the sales of Cadburys chocolate because if the ingredients are not suitable for everyone then Cadbury could lose out on sales, therefore losing profit. If the ingredients are suitable for everybody then more people can choose to buy Cadbury products.
Do the population have a strong/weak opinion on green issues? If the population do have strong opinions on green issues then if the company is producing a lot of waste people may choose not to buy Cadbury products because of this.
3.1 The Cadbury Company uses lots of different information all the time to gain competitive insight, to update knowledge, to inform of future developments, to communicate sales promotions and to basically operate the company. Without information the Cadbury Company would not exist. The two types of information are qualitative and quantitative. Cadbury's could find out qualitative information by sending out surveys to areas of interest or even make an on-line survey which people from all over the world can complete.
The survey could contain any relevant questions which the Cadbury company may want to find out about such as 'what are your feelings towards the current Cadburys chocolate products?' then Cadbury's could use this information to make a Chocolate product which is adored by almost every body once they find out the correct information. The Cadbury's company could also use surveys to find out quantitative information about what people really wanted from chocolate such as a new flavour therefore boosting sales. Cadbury's could also find out quantitative information by looking at the company's accounts.
4.1 The information could be reported to the management at Cadbury through many different means of communication. The information could be sent by post or even e-mail in a report style document, by fax, by video conferencing, by memo or even on the phone. A memo would be fine to send some sort of informal information to a work colleague but the information is going to the management of Cadbury's so I think it should be presented to the management through flow charts presented in Microsoft Power point with the use of graphs & tables and also given to the management should be a formal report including facts and figures backing up the information found.