Swot Analysis of Mercedes Benz

The long and winding road must have been an uphill climb in the days before automobiles. Leonardo da Vinci played with the concept of transport vehicles in the 15th century, but horse drawn carriages and old, reliable walking remained the most efficient means of transportation.

Thankfully, in the late 1700’s, inventors concluded, there has to be a better way. For well over two hundred years and counting, the art of transportation has been evolving. With a multitude of patents, inventors, mechanics, and researchers to thank, the modern day, fuel-injected, safety efficient automobile is light years away from the heavy, perilous steam engine powered vehicle of the early days.

There isn’t one clear cut inventor to single handedly credit with the invention of the automobile, although there is a wealth of opinions on why certain inventors should receive that credit. Contributions from Scotland”s Robert Anderson, France’s Nicholas Cugnot, Germany’s Karl Freidrich Benz, and Charles Duryea from the United States helped mold the first automobiles to provide genuine transportation. Once the concept of automotive transportation had been realized, the next effort went into ways to produce those vehicles.

These were the days long before standardized parts, so mass tooling was an issue. Individual parts needed to be of consistent size and material to make the production process more efficient. Skilled labor was the next biggest challenge to enabling every home the opportunity to own an automobile. Henry Ford’s vision to build “cars for the great multitude” helped ignite a flood of almost 500 automotive manufacturers into the U.S. market, while Mercedes and Oldsmobile helped fuel the fire worldwide. Mass producing one of the world’s most historical advancements was no small task.

The Mercedes folks needed seventeen hundred workers to produce one thousand cars per year. Henry Ford’s introduction of the first assembly line in 1913 revolutionized the business of producing cars. Major advancements in machinery and technology made the process of building cars open to the multitude of new automotive manufacturers; however, in 1927, Ford was the winner with fifteen million units manufactured.

Once the automobile had been designed, established, and mass produced, the focus shifted to how to make the most profit from it. Besides the evolution from steam to electricity to gas powered engines and the introduction of the first automatic transmission, advancements to the actual performance of the car weren’t nearly as dramatic. In fact, cars could only be driven in the summer time because antifreeze had yet to be developed.

By contrast, the vast landscape of the United States transformed the desire for automotive transportation into the need for automotive transportation. Automobiles made it possible for school systems to improve, health systems to improve, and lifestyle standards to improve, simply by connecting the city to the rural areas and the United States as a whole.

The ability to transport building materials, as well as people, helped build communities and expand cultures. By the 1900?s the United States had long established a tradition of manufacturing success. For this reason it was logical that the production of cars in America would result in larger volume at lower prices than in Europe. Of the 485,000 automobiles produced in 1913, the United States produced 606,000 of them.

As a result, the market for domestic versus import cars was clearly established. Imported vehicles obviously cost more to purchase, but also cost more to manufacture. In 1912, the Model T sold for approximately $600, which was less than the average wage annually in the United States. The introduction of the Mercedes Grosser undoubtedly defined the distinction between luxury automobiles and economy automobiles. This distinction during the economically-trying war eras further developed the class system, which to this day is still somewhat defined by the type of vehicle a person owns.

The Mercedes focus shifted from merely providing transportation to providing transportation in the most luxurious way possible. Luxury or economy the United States was declared “auto dependent” in the 1980’s because almost every household owned one, if not two vehicles.

The evolution of the automobile industry is a truly fascinating one that has yet to reach its final chapter. Underneath the research programs focused on designing less environmentally harmful vehicles and the business programs focused on producing the least expensive vehicles possible, the simple luxury of transportation is almost lost. In the end, the opportunity to travel the long and winding road in comfort is truly a gift

Introduction of companyMercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. Mercedes-Benz traces its origins to Karl Benz’s creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886[1] and Gottlieb Daimler and engineer Wilhelm Maybach’s conversion of a stagecoach by the addition of a petrol engine later that year.

The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz’s and Gottlieb Daimler’s companies into the Daimler-Benz company.[1] Mercedes-Benz has introduced many technological and safety innovations that later became common in other vehicles.[2] Mercedes-Benz is one of the most well-known and established automotive brands in the world, and is also the world’s oldest automotive brand still in existence today. History of Mercedes

The history of Mercedes-Benz or for short Mercedes (and sometimes even “Benz” or “Merc”) is quite interesting. Mercedes is a German company founded in 1871. In the beginning there were three people – Gottlieb Daimler together with Wilhelm Maybach and Karl Benz.

Karl Benz and the other two were able to invent the automobile with internal combustion independently from each other. It is very interesting however that they were only sixty miles apart from each other in that time. Karl Benz was working in Mannheim. He had a shop there which was the place where he invented the first real automobile driven by internal combustion.

The year was 1885 and in the next year Karl Benz was granted a patent for his new creation. The automobile was called “Benz Patent Motorwagen” and it had three wheels and the design reminds of a carriage hauled by horses perhaps because the main design model was taken from a carriage. The first engine Karl Benz patented in 1879 and it was designed by him. Gottlieb Daimler and Wilhelm Maybach were granted a patent a year before Karl Benz’s internal combustion automobile model.

The year was 1885 and the exact date – August 29. The engine they made is believed to be the first prototype of the today’s gas engine and they called it “grandfather clock engine”. In the next year Gottlieb Daimler purchased a stagecoach in which he was planning to put the internal combustion engine. Many people made these purchases in that time but Gottlieb Daimler is perhaps the first one with the engine idea in mind. Daimler and Maybach worked together to adopt this stagecoach to fit the needs of the engine.

The official words which Mercedes used for this model is “a carriage without horses”. It is without horses but with conventional drawbar steering and internal combustion engine. Soon after that in 1889 they built a complete model from scratch which was the first automobile powered by four-stoke engine. It was again with four wheels and after the founding of DMG in 1890 they were able to sell the first model of their automobile two years later in 1892.

On the other hand Karl Benz was able to sell his first model in 1888 – an year before Gottlieb Daimler and Wilhelm Maybach was able to build their model. Karl Benz did that after some refining of his model Motorwagen and maybe this gave him this advantage over the years because he did not started from scratch like Daimler and Maybach did.

In 1899 automobiles from Daimler Motoren Gesellschaft made in a city near Stuttgart took a part in a race driven by Emil Jellinek. Jellinek was a diplomat and a businessman and he was very enthusiastic about the whole idea around automobiles. In 1896 he went to see the designers Gottlieb Daimler and Wilhelm Maybach and soon after that he bought from them his first automobile car – the Phoenix.

An interesting story about that car is that Emil Jellinek painted the name of his daughter Mercedes Adriana Manuela Ramona Jellinek on the car for good luck. Years after that a whole series of cars got that name. Jellinek wanted faster cars and that the 1900 DMG was the first to bear his daughter name. It looks like Jellinek was obsessed by the idea of his daughter’s name because he offered and made a contract for 550 000 marks for the purchase of 36 models of the new car with 35 hp engine only to see his daughter name on this car.

The new engine was named Daimler-Mercedes engine containing like this only the name of the developer and Mercedes. Very soon after that he made a deal for another 36 models but of another series – with 8 hp engines. After that on a higher price he was able to sell these models on the market in USA, Belgium, France and Austria-Hungary and that quickly made him be one of the biggest sellers of cars for that time. Of course the name of his daughter Mercedes kept on showing on new models of automobiles like “Mercedes 35 hp”. Jellinek’s obsession by the name Mercedes grow up and he even change his own name to Jellinek-Mercedes.

For eight years Jellinek took place in the meetings of the board of directors of Daimler Motoren Gesellschaft from 1901 to 1909 but he retired from any activities linked to automobiles because of his diplomatic appointments. In 1924 the two big companies DMG and Benz & Cie. finally began cooperating but due to World War I and the problems with the German economy in that time they were able to merge two years after that in 1926 and they used the name Daimler-Benz AG. Of course the name Mercedes was not lost.

They began production of tracks and automobiles and they used the name Mercedes-Benz for them. From the part of Daimler they got the name Mercedes and Benz was from the part of the ex company Benz & Cie. A clause of the merging agreement compelled the two companies to stay together until 2000. They focused on creating land models of vehicles but they also made engines for boats and planes for both civil and military organizations.

They was able to make even Zeppelins powered by their engines and soon after that in 1929 Karl Benz died. The company’s most efforts were on creating limousine models and their glory is known today for that. Still they made some sport models like the early model of SSK designed by Ferdinand Porsche. Another product is the amazing Mercedes-Benz 300SL.

With its gull-wing doors it was an interesting view. Of course Mercedes-Benz made less expensive cars for the general public too. In Stuttgart they were able to create and test the Volkswagen models in cooperation with Porsche. Before that car a model called A-Class came in production. It is a small family car and maybe because of this the popular name of that car is Baby Benz. The first generation of Baby Benz was created in 1997 and years after that after redesign it appeared again in 2004. |

Type| Division of Daimler AG|Industry| Manufacturing|Predecessor| Benz & Cie.Daimler Motoren Gesellschaft|Founded| Mannheim (1886 (1886))|Founder(s)| Karl BenzGottlieb Daimler|Headquarters| Stuttgart, Germany|Area served| in select countries in the middle east, northern Asia, and the United States.| Key people| Dieter Zetsche (Head of Mercedes-Benz Cars Division)| Products| AutomobilesTrucksBusesInternal combustion engines|| || |

Mercedes Benz Type| Production: Years| Length: Inches| Weight: Pounds| Mercedes-Benz 770 Grosser| 1930-37| 210| 6000+|Mercedes-Benz 380K/500K/540K| 1933-1939| 185-205| 4500-5100| Mercedes-Benz 770 Grosser| 1938-1940| 246| 7600-8100|Mercedes-Benz Type 300| 1951-1962| 195| 3860-4400|Mercedes-Benz Type 300S/Sc| 1952-1958| 186| 3600|Mercedes-Benz 300SL| 1954-1963| 180| 2750-3000|Mercedes-Benz 190SL| 1955-1963| 169| 2515|Mercedes-Benz Coupe/Cabriolet| 1959-1971| 192| 3330-3650| Mercedes-Benz Type 600| 1963-1980| 218-246| 5445-5820|Mercedes-Benz 230/250/280SL| 1963-1971| 169.5| 2855-2900| Mercedes-Benz 300SEL 6.3| 1967-1972| 196.9| 4010|

With the aim to serve the customers in India with the latest products and technological excellence from the Mercedes-Benz, Daimler Chrysler entered the Indian market and set up Mercedes-Benz India Ltd. way back in 1994. In January 2000, Mercedes-Benz E-Class (W 210), ‘Top of the line’ E 240 Petrol and E 220 CDI Diesel versions were launched with several advanced technology and mentionable, high end features. It has a long-term commitment to the Indian market and has full support of its parent company for its future plans in India.