Swot Analysis of Bp

BP p.l.c. (BP) is one of the largest vertically integrated oil and gas companies in the world. Its operations include the exploration and production of natural gas and crude oil; refining of crude oil; manufacturing of petroleum products; marketing of refined products; construction and mining; and transportation of crude oil. It is also involved in the marketing and trading of gas and power, marketing of liquefied natural gas (LNG), natural gas liquids (NGLs) and low-carbon power generation. BP has its operations spread over six continents spanning more than 100 countries. The company is headquartered in London, the UK|

StrengthsBP is ranked at the world’s 3rd largest energy company and is positioned as a multinational oil company headquartered in London that: * Operates petrochemical businesses worldwide through the network of its subsidiaries and retail brands(Amoco; ARCO; BP Express, BP Connect; BP Travel Centre; ampm; Burmah Castrol etc) * Participates in London Stock Exchange, IPO in New York Stock Exchange. and is listed in the FTSE 100 Index; * BP Amoco strong brand loyalty for oil;

* Strong brand management driven by the ‘Beyond Petroleum’ slogan. * BO Q3 net profit increase by 83% due to record oil and gas prices. The indicator amounts to $53.43 per share compared to $21.27 during the same period in 2007. Weaknesses

* Launch of controversial business with the Baku-Tbilisi-Ceyhan pipeline; * Increase in petrol prices in the UK;* Explosion of BP refinery in Texas that caused 100 injuries and 15 deaths in 2005; * Criminal charges due to the spread of 270.000 gallons of crude oil in the Alaskan tundra in 2006; * Toxic spill of 2,000 gallons of methanol in the oil field (Prudhoe Bay) managed by BP. * Closing of Alaskan oil wells.

Opportunities* 8 b. USD investment in the research of alternative fuel methods, including hydrogen, natural gas, wind and solar over the forthcoming decade; * Expansion of frontier areas suitable for BP’s future reserves (post-Soviet Union territories); * Extension of strategic oil and gas acquisitions in North Sea area; * Launch of more flexible price policy to compete main rivals; Threats

* Environmentally unsound policies due to oil and toxic spills; * Occasional refinery explosions;* Corrosion in pipelines;* Competition from Shell and Chevron* Ceasing operations in a number of potential locations with their further re-branding (Conoco); * Sale of corporate-owned stations;* More than 5.000 shortages within coming months;* $66,71 per barrel creates considerable tensions for running oil business; * Further lawsuits considering the company’s ecological activities;