Social Contribution

Moreover, Toyota U.S. has initiated the 5r's; refine, reduce, reuse, recycle and recover energy as the steps for green manufacturing. The results of their initiatives towards eco-friendly plant are as below.

Toyota has reduced water usage per vehicle by 20% since 2003 and continues efforts to improve water management. Through the aggressive use of waste management and recycling, North American plants have reduced their landfill waste by 96% or more since 1999. Toyota is continuing to evaluate materials from renewable resources such as a plastic made from corn and natural fabrics for vehicle interiors. For example,

Toyota has introduced soy oil-based polyurethane foam for use in passenger seats in the Corolla and the Lexus RX. Currently, the End of Life Vehicle (ELV) recycling/recovery rate is over 90% with a goal of 95% ELV recycling/recovery by 2015. The use of metal returnable shipping containers in parts distribution network has saved over 30 million pounds of wood, 10 million pounds of cardboard, and $20 million in packaging costs, since the program launched in 2003. Toyota has extensive programs to reduce the use of substances of concern (SOCs) in vehicles, minimize undesirable emissions from manufacturing operations, and further improve vehicle emission standards.

In inducing environmental awareness towards the employees, Toyota has conducted cleanup activities around the manufacturing plant to provide a healthy environment to local residents. Moreover, Toyota will reward their employees which have been participating in providing ideas to make Toyota a green manufacturer. Such actions will motivate the employees to create a better working environment. Such actions can boost public awareness towards the action that can be done in order to help increase environment quality. By performing for the better of the local resident, the public will be privilege and will be glad that Toyota is located in their location.

Certainly, the effort of eliminates waste does improve the environmental quality. Similarly, this effort reduces cost for Toyota. By recycling usable components of a vehicle, the manufacturers of the components will have lower sales. Alternative manufacturers will have lower competitive advantages and reduce their employees in their organization. This will leave working forces to be jobless. Along with the recession, working forces will ultimately be the first to suffer.

However, improvement can be done by cumulating suggestion on improvement from the public. As the matter of fact, public resident will have a wholesome idea on environmental issues compared to the organization. Along with problematic health issues, public will be more aware to the threats that may endanger their lives as well as their future generation. As such their suggestions will have more rationality towards the improvement of their standard of living.

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In the effort to sustaining environment, Toyota Motor Corporation identifies that forest is none the less important to both human and wildlife. The Toyota Foresta Hills Model Forest initiative taken provides experiments and research towards how human can wildlife and coexist and the importance of forest towards local residents. As part of the efforts of expand the Forest of Toyota, Satoyama Learning Institute Eco-no-Mori House was created. This institute provides understanding to the visitors on co-living of human and wildlife trough exhibition.

Philippines: Rainforest Restoration Initiatives

In 2007, Toyota has been engaged in tree-planting activities in the town of Peñablanca, Cagayan Province (about 500km north of Manila), located in the north of the Filipino island of Luzon.The forest in Peñablanca provides water sources for the city Tuguegarao to be consumed and for agricultural purposes. However, the logging and slash and burn agricultural methods has cause deforestation in that area. This joint project involving Toyota, the Department of Environment and Natural Resources in the Philippines, the Peñablanca Municipal Government, and Conservation International (CI), an environmental NGO seeks to provide reforestation using tree planting techniques developed in China to provide an environmentally friendly environment and survival for local communities

Malaysia: Toyota Eco Youth

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