Samsung. Lee Kun-hee

IntroductionSamsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world.

Vision Leading the digital convergence revolution growing to be the best.

MissionDigital-e companySwot Analysis Of SamsungSWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Samsung make it understand that where Samsung stand in the market. Strengths Samsung is technologically very advanced; it has heavy assets of technology. It is known for its technologically advanced products. Samsung crushed new product concepts in five months. It is strong corporate brand and known for its quality products and advanced technology use.

It attracts customers by offering new and innovative design through understanding the customers that which type of designs are suitable to customers and what they want or asked about. It heavily invest in technology, product design and human resource, because for the success of every organization human resource plays a major role, with out human resource no product can be made that’s why Samsung gives more important to the human resource. Samsung focuses more towards the innovations and try to keep improving the products to attract more customers and capture more market share. Weaknesses

Although Samsung focuses innovation but it is not proactive to introducing new products, it waits to attack the competitors. It also lacks in product differentiation. Samsung caters mass market instead of niche market so for this purpose it sets low prices of products and low price products seem as low quality products, so Samsung products perceive as low quality as compared to competitors’ products. Most of the Samsung products are not user friendly which is a hurdle for Samsung to make it market leader. Opportunities

Through make itself distinctive from competitors, it can gain more market share. By providing distinguish services it can increase its customer base. Another opportunity is product variation, by introducing unique products and existing products with variety; it can attract its target market and can get more market share. As the demand for the cell phone is increasing as compared to other electronic market, Samsung has the great chance to introduce user friendly mobile phones at affordable price. It would help to beat customers and also to lead market share. Threats

Samsung competitors in electronic market are more dominant e.g. Sony, Panasonic, LG etc in home appliances and Nokia, rim, 3G, etc in mobile phones market so it has to struggle a lot to be the market leader. Telecommunication industry is growing day by day so the no. competitors also increasing so it is difficult for Samsung to establish in that industry, it is more behind in this industry as compared to other electronic items. Samsung advertisement is not excessive while the competitors advertise their products excessively which can take away the existing customers of Samsung.

Marketing Strategy Of Samsung MobileObjectiveTo study the marketing strategy and gain an insight on Samsung Mobile India

Samsung GroupThe Samsung Group is South Korea’s largest company or chaebol and the world’s second largest conglomerate by revenue, leading several industries in the world. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world’s largest electronics company, Samsung Heavy Industries, one of the world’s largest shipbuilders and Samsung Engineering & Construction, a major global construction company.

These three multinationals form the core of Samsung Group and reflect its name – the meaning of the Korean word Samsung is “tristar” or “three stars”. The Samsung brand is the best known South Korean brand in the world and in 2005, Samsung overtook Japanese rival Sony as the world’s leading consumer electronics brand and became part of the top twenty global brands overall. It is also the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries. Background

Samsung Group is South Korea’s largest company and exporter and the world’s fifteenth largest conglomerate.[3] Currently helmed by Lee Soo-bin, CEO of Samsung Life Insurance, it has been run by generations of one of the world’s wealthiest families, formerly by chairman Lee Kun-Hee, the third son of the founder, Lee Byung-Chul. Samsung Group is recognized as the most prestigious firm in South Korea, attracting many of the country’s most intelligent and talented pupils, with 25% of its employees having a PhD degree or equivalent.

Samsung Group also owns the Sungkyunkwan University, a major private university in South Korea, with many of its graduates being employed by Samsung Group affiliates. South Korean Samsung employees are also highly loyal to the company, working for very long hours with no weekends or holidays until they retire.