Relevant International Law

The law specifies that no such trademark should be used which is likely to be deceptive or confusing, or which is scandalous or obscene or which may hurt the religious susceptibilities of the people. The law enforces certain declarations to be made on the labels and packages of the product. It also specifies the language, and size of types used for declaration, forms of labels, etc. The Standards of Weights and Measures of the international law (Packaged Commodities) , lays down the area, size and letter, etc. for principal display panel on the package.

Advertisement of Drugs and Medicines The advertising decisions of marketers of certain drugs are influenced by the provisions of the Drugs and Magic Remedies (Objectionable Advertisements) The Act prohibits the publication or issue of advertisements tending to cause the ignorant consumer to resort to self-medication with harmful drugs and appliances. Besides, advertisements for certain drugs for preventing diseases and disorders likc epilepsy, prevention of conception, sexual impotency, etc. are prohibited. It also prohibits advertisements making false claims for the drugs.

Pharmaceutical Companies The Sales Promotion applies to pharmaceutical companies. Its major influence is on the Sales Force decisions. The provisions of this law regulate the service conditions of sales and endow on them the benefits largely accruing to the industry. Through the above provisions the international law attempts to regulate the information that the manufacturer must provide regarding the product, the claim that can be made, the ways and means which can be used to promote the product, and the expenditure that can be incurred on promotional activities.

Service a pop cultural artifact of its era Tours and Travels is a service industry and it is meant for the tourists who want to visit different places. It is a very old tradition that people have been traveling from pretty old times and still being followed all over the world. The tradition is being followed continuously. This popular cultural tradition is ever live and already made inroads in national mainstream. Value appeal in the ad Well conceived advertising objectives guide in the development of effective message and copy. An advertisement copy is the communicative of an advertisement.

A review of the history of advertising reflects the diversity of opinions among creative teams as to what makes an effective copy. Over a period of time certain creative styles have got associated with particular companies using them. Creative copy strategy rests heavily on the selection of the appropriate appeal and its execution through properly worded message. Surveys of advertisements reveal the use of the following primary appeals which are most commonly used: highlighting unique product feature, relative competitive advantage, perceived price advantage etc.

Effectiveness in the ad Measuring ad effectiveness is one of the areas of advertising about which nothing can be said for sure. It is, thus, very difficult to define the appropriate advertising level and which advertisement will produce how much effect. The task of measuring the advertising effectiveness can become simpler and methodical if the ad goals are clearly set. The goals of advertising relate to some kind of communication between the sponsor and the audience.


These international laws affect decision-making in relation to different advertising areas. In the area of the product the law will affect decision-making with regard to product-line expansion, product quality and safety, provision of adequate and efficient services, packaging, labeling and branding, sizes and shapes of packages, information to be given on the wrapper of container, claims with regard to sponsorship, performance characteristics,  warranty or guarantee provisions and the after-sales service.

The laws that may get affected in the context of regulation of pricing practices by the international law may concern collusive price fixing agreements, resale price maintenance and agreements for price control to eliminate competition, or competitors and also excessive, deceptive, bargain or bait pricing. The law tries to regulate activities like false, misleading and deceptive advertising, bait advertising and sales promotion devices.

The other decision areas concern the use of deceptive or confusing trade marks, use of advertisements to cause the ignorant consumer to resort to self-medication with harmful drugs. The company must ensure that his decision in all these fields conform to the relevant International Law.

References 1. Yeshin, T. (2006), Advertising ,Thomson Learning, London (ISBN 1-84480-160-8) 2. White, R. , Advertising, McGraw Hill (ISBN 0077094581) 3. Wright, R. Advertising, Financial Times/Prentice Hall (ISBN 0273632892)