A memorandum of association is a document that includes details of the company's external work. Alton Towers memorandum of association will include some of the following points: It will ensure that "Alton Towers" is original and secure; this means that no one else will be able to use the Alton Towers name. It will include the aims of the business which are clearly set out in their mission statement, it will say what type of liability the business has in Alton Towers case it is Limited liability. It must state the letters PLC to show that Alton Towers is a Public limited company.
At least one of the owners of Alton Towers will have to sign the association. An article of association is simply a document that states the internal workings of a business. For Alton Towers their article of association will include: How many directors there are going to be and how they are to be elected, what each of the directors rights are to be, how meetings will be held e. g. where when and how conducted, each director will know how the profits are going to be shared. Due to Alton Towers being a Public Limited Company it is an unincorporated business.
This means that the owners have a different legal agreement to the company with the owners being the stakeholders. This simply means that if there is any legal action taken, it is against the company and not the owners. Alton Towers mission statement Like many other companies Alton Towers has a mission statement. A mission statement is a list of all the long-term objectives placed into a paragraph to tell the customers the purpose and objectives of the theme park. Alton Towers clearly states its aims and objectives in its mission statement, which is set out below: " Creating magic for every one.
We will create magic for all our guests by exciting them and entertaining them with an experience, which is unique and totally themed. We will make Alton Towers a magical place to work by developing individual skills, personal responsibility and work which is fun and rewarding. We will continue to develop a partnership with the local community to ensure that we both benefit. We will ensure a magical future beating the competition, improving our financial success and investing to strengthen our position as the UK's number one theme park. " The Aims and Objectives of Alton Towers
Every company needs a list of aims and objectives. Some times a business sets out some of its aims and objectives in its mission statement. An aim is what the company wants to achieve the long term and an objective is how the company is going to go about achieving their aims. The aims and objectives are very important to any business some of the most important aims to any business are set out below: THE BIGGEST AIM IS TO PLEASE ITS CUSTOMERS AND SHAREHOLDERS. With out customers the business would not exist. > Survival – all business need to survive and stay ahead of competition.
Profits – all businesses need to be profitable to be able to stay ahead of the competition, to stay in the business, be able to consider expanding and growth. > To be prestigious – Business need to be well respected and to have a high status All of the different parts of a business will contribute to completing and continuing to achieve all of its aims. Alton Towers has set out its aims and objectives in its mission statement part of which are stated below: "Creating magic for every one. We will create magic for our guests by exciting them and entertaining them with an experience which is unique and totally themed.
" With this aim being the first on the mission statement, you get the sense that this is the most important objective to Alton Towers. It is also very important, if a customer is not unhappy with their visit then they will never visit the park again and Alton Towers wants people to visit time and time again. Lasting impressions count, if they people visiting are amazed at the theme park as soon as they enter continuously till the time that they leave then they will want to come again and will tell others about how good it was.
This will make people want to visit. Alton Towers wants the memory of your visit to be magical and unique all the way through, if there is one bad experience at the park then it will spoil a person's visit. Alton Towers creates magic for all of its customers by having themed areas, introducing people to the park with a warm welcome, putting on shows and performances, having workers ready to answer any questions that the guests might have. Another way that the staff can help create magic is through being dressed appropriately as lasting impressions count.
The staff are asked to wear a uniform, behave professionally, and maintain their standard of appearance, the way that you are treated by staff also helps to create magic as they help to make your experience at the theme park complete. " We will make Alton Towers a magical place to work by developing individual skills, personal responsibility and work which is fun and rewarding. " Alton Towers is here stating that they want the theme park to be a very fun and rewarding place for their staff as well as the guests that visit.
If the employees are enjoying their work then they will have better standards and it will help the guests to enjoy their time at the park more as well. The work at Alton Towers is seasonal and they want the staff to come back for each season. If the staff employed at the park are enjoying their work they will make the customers feel more welcome and the whole experience will be even more magical also the staff will want to return for the next season. Alton Towers wants their employees to have fun whilst they are working and to also develop new skills.
They make the employees enjoy their work more by giving them instructions of how to do their job and then they can get on with it. This gives the staff a feeling of responsibility, if they were constantly given instructions then they would become board and loose interest in the work that they do. Alton Towers also feels that it is important to develop their staffs training as this will motivate them more. They use training, mentoring, coaching and secondments to train and develop the employees. "We will continue to develop a partnership with the local community ensure that we both benefit. "
Alton Towers like be please its neighbors and the local community. They need to consider the needs of their neighbours including noise and pollution. Alton Towers likes to form a partnership with the community so that an agreement can be arranged and both Alton Towers and the local community are happy. Before the season ends, Alton Towers call in the local employees to make sure that their staff has employment over the winter months. Alton Towers also cleans up the villages of Alton and Denstone. The theme park also regularly donates money to charities, sports groups and other organisations.
Alton Towers recycles lots of products including paper, cardboard and metal. " We will ensure a magical future by beating the competition, improving our financial success, and investing to strengthen our position as the UK's number one theme park. " This will be another of the most important aims. Alton Towers can only achieve a good financial success by forfilling all of the other objectives first. The theme park needs the financial success so that it can invest in the future. They can invest in new rides and refurnish old existing rides.
They need to continue to update the park and to make changes so that the visitors want to continue revisiting and that the magical atmosphere at Alton Towers remains captured. Also Alton Towers will need to improve each season to keep the staff happy and entertained also to stay as the UK's number one theme park opposed to their competitors. If the theme park continues to have financial success then Alton Towers can have a long and successful future. Alton Towers are very keen in providing a service and helping have a great day out. It is important for the park to keep on reinvesting in its self to continue with its great success.