Project Proposal

In 2003 Tesla Motors Inc. (TMI) was founded by three engineers. Their goal was to develop electric motor vehicles (EV) that were environmentally sustainable as well as affordable to the general public.

Their headquarters are located in Palo Alto, California. The company currently has more than 2000 employees servicing 31 stores locations world-wide. They also are in partnership with Toyota, and Daimler, in which they develop and manufacture EV powertrain components for. They have developed and manufactured the world’s first premium electric sedan known as their Model S. On September 10, 2013, Tesla announced their plans to bring super charging stations across Europe.

The first super charging station was placed in Germany near the Frankfurt Motor Show. By the end of 2014, Tesla has a goal of enabling the populations of Germany, the Netherlands, Switzerland, Belgium, Austria, Denmark, and Luxembourg to live within a 320 km range of a super charging station. As the first super charging station is now located in Germany, Tesla’s long term goal is how they mass produce these stations such that they are easily assembled and accessible to the public. When looking at this company, the group chose to pursue this as we were able to attain a reliable source for information.

With the recent announcement of the new super charging stations expanding over Europe, we as a group felt that following this company would give us a lot of potential information to enrich our learning experience by giving us an in depth look into the topics of global operations, global marketing, and overall building a brand world-wide. Lastly, we felt that with many manufactures helping to produce a Model S EV, international business activities is of a major importance to Tesla. The theory we will be applying to Tesla, and the super charging activities is the importance of investing in international research, and development.

We identify this as an important topic for many reasons including research and development to find the optimal locations for super charging stations to be placed, and research on the cultural acceptance of this new technology across the proposed list of countries to be expanded into. Start date: September 19, 2013 End date: October 14, 2013

Important Dates:

Task: Start Date: September 19, 2013

Secondary Research September 26, 2013 -complete all secondary research, and come up with list of questions for contact Primary Research October 3, 2013 -complete primary research, and analyze potential locations for superstations. Interim Report October 10, 2013 -complete draft of interim report Complete Interim Report October, 17, 2013 -narrow locations for potential three, and complete analysis Choose Location October 24, 2013 -choose optimal location Analyze final location October 31, 2013 -complete operation analysis of location Project Presentation November 7, 2013 -complete first draft of project presentation End Date: November 14, 2013 Complete final draft of presentation