Chevron is one of the largest foreign investors in Bangladesh, providing employment for about 2,300 workers and supplying nearly 50 percent of the country's natural gas consumption. The two-year startup of the Bibiyana Field demonstrated our ability to handle complex projects involving many technical, environmental and workforce challenges. To bring the field into production in 2007, Chevron recruited about 2,300 Bangladesh citizens to work on the project.
Chevron also produces natural gas from the Jalalabad and Moulavi Bazar fields, both of which produce near full capacity. We are exploring in Block 7 in southern Bangladesh. It is engaged in every aspect of the oil, gas, and geothermal energy industries, including exploration and production; refining, marketing and transport; chemicals manufacturing and sales; and power generation.
Chevron is one of the world's six "super major" oil companies. For the past five years, Chevron has been continuously ranked as one of America's 5 largest corporations by Fortune 500. In 2011 it was named the 16th largest public company in the world by Forbes Global 2000. As a multinational oil company Chevron has faced lots of controversies over the long run and used the pros and cons of PR activities to their advantage. We can classify their public relations activities worldwide by the following –
• Financial public relations – providing information mainly to business reporters • Consumer public relations – gaining publicity for a particular product or service, rather than using advertising • Crisis public relations – responding to negative accusations or information • Government relations – engaging government departments to influence policymaking. Financial public relations
This practice is mainly done to keep the company clean of any kind of financial accusations and make things clear among partners, share holders and the public. For this Chevron has corporate Governance consisting with committee members. This committee has to follow very strong ethics and guidelines. They hold regular events and presentations regarding their financial information. This is also a must for the corporation to attract new investors. To make investment easier Chevron has taken different steps
to make this much easier such as- Annual Meeting
Here the interested investors can get the Annual Report and other data you need to make an informed decision. Investor Q&A Chevron provides detailed answers to some commonly asked questions. Dividend Reinvestment Current stockholders can enroll in this equity investment option. Proxy Online Sign-Up Stockholders can enroll to vote online and receive materials via email. Chevron sells Commercial Paper to institutional investors interested in high quality short-term investments. So Financial public relations are the link up which attracts investors to come forward and take Chevron as a trustworthy and beneficial investment.
Consumer public relations There are thousands of communities in the United States where Chevron conducts business. In many of these communities their loyal customers live but like every other company they target to increase their number. So Chevron understands the importance of being locally involved. That's why they sponsor and support both local and national awareness campaigns, non-profit organizations and athletic teams to make them a known trustworthy name across the globe. Like in this year they have started a new campaign which is for every fill-up of 8 gallons or more, Chevron will donate $1, up to $1 million dollars, to support public education for schools in the cities of Alameda and Contra Costa Counties.
The teachers can submit projects detailing the materials and supplies they need for these classroom projects and Chevron will conduct necessary operations. I can assure anyone that this campaign will be praised and attract a large amount of consumers plus future ones who are the students of those new classrooms. A fundamental technique used in public relations is to identify the target audience, and to tailor every message to appeal to that audience. It can be a general, nationwide or worldwide audience, but it is more often a segment of a population.
For the attraction of University students Chevron keeps strong ties with student organizations. For example Chevron is the primary funder for Texas A & M Energy Club where they practice energy issues and hold regular seminar and
workshops regarding them. Chevron being involved helps them targeting a large group plus sort out their future workers. Now-a-days the use of social media has largely increased. PR activities are flooding through blogs, Facebook, Twitter and many others. Chevron has partner PR firms such as “Ogilvy PR” who tell the stories of Chevron through different mediums. It is their mandatory duty to target business and make consumer and trade publications. Crisis public relations
Chevron is an energy corporation running for a long time. We all know energy companies are the most controversial companies around the globe for making environment pollution and taking reckless measures. So in the long run Chevron like all other has faced many controversies and to face them crisis public relations was the only solution. A list of the controversies Chevron have faced over the years are given below- 1. Great American Streetcar Scandal
2. Tax Evasion 3. Environmental damage in Ecuador 4. Oil spills in Angola 5. Violation of the clear air acts in USA 6. Niger Delta Shooting 7. Destruction of Natural Forest in Bangladesh 8. Investment in Iran. For all these incidents Chevron had to face legal obligations and huge public movements. And to face this crisis public relation was a must to make the public understand the story on Chevron’s side. Also it is necessary to point out the terms and conditions made at that point, so Chevron is not the only one responsible.
For example, let us talk about the Environmental damage in Ecuador. From 1972 to 1993, Chevron operated development of the Lago Agrio oil field in Ecuador. Ecuadorian farmers and indigenous residents accused Chevron, of making residents ill and damaging forests and rivers by discharging 18 billion gallons of formation water into the rainforest, without any remediation. They sued Chevron for extensive environmental damage caused by these operations, which have sickened thousands of Ecuadorians and polluted the Amazon rainforest. Now what did Chevron do?
Chevron fortified its defenses with at least twelve different public relations firms whose purpose was to debunk the claims made against the company by indigenous people living in the Amazon forests of Ecuador. The public relations firms working for Chevron tried to deny a link between oil contamination and cancer.
The public relations firms also stated incorrectly that Chevron was released from further clean-up responsibility in Ecuador by the government in exchange for a limited clean-up in the mid 1990s. So here we can understand that public relation is what you to do achieve your target. Sometimes it can be positive but sometimes it is false and trying to mislead the people from the truth which is devastating for the corporation.
Every large corporation is directly affected by decisions and policies of the Government. That is why Government relation is a much so that they can influence the legislation to have policies to their benefits. For this particular reason Chevron has lobbyists working for them. A lobbyist is an activist usually paid by an interest group to promote their positions to legislatures. In every politics these organizations have become synonymous for lobbying.
The most recent new on Chevron is- Chevron Banks on Lobbyists to Avoid Regulations and Evade Taxes Chevron funds groups empowered by the Citizens United decision to spend unlimited amounts of money on federal elections, and paid the U.S. Chamber of Commerce $500k in 2010. So, we can see the total picture.
It is very easy for a lobbyist to stray into bribery -- the most direct way to influence legislation, obviously, is to bribe enough law makers to ensure that the bill you support passes. Therefore, lobbying is heavily regulated. Of course, a lobbyist rarely makes the news unless he or she has transgressed the regulations, and as a result, 'lobbyist' has rather negative connotations these days.
Chevron also used heavy lobbying for the Ecuador matter which backfired to them. But now-a-ways this is a common case. Government members are highly influenced by corporations and policies are adapted by them for their benefits. This is one of the ugly pictures of PR.
CSR activities by Chevron
Apart from the benevolent social services by some business firms, the new concept of CSR is an emerging one. Businesses are driven by government, labor unions consumer groups and above all by considering CSR as a long time investment in PR.
Corporate responsibility at Chevron begins with safe operations, but it doesn't end there. Chevron recognizes that business success is deeply linked to society's progress. Our investments in communities has developed in partnership with those communities, also are investments in the long-term success of our company. This approach delivers mutual benefit and shared progress. In 2010, they invested $197 million in our communities, more than twice the amount they invested in 2006. Chevron makes community investments in the three areas which are health, education and economic development.
Their investments in health focus on training, testing and treatment for such diseases as HIV/AIDS, tuberculosis and malaria, which are critical economic and public health challenges in some of our largest operating areas. They say business and community partnerships that emphasize economic progress can help set countries on a better course. One such investment is the Niger Delta Partnership Initiative, launched in 2010—an innovative, multipartner effort to promote economic development, conflict resolution and capacity building.
Also their efforts in education may have a good impact. They have teamed up with different student organizations to make this successful. They promote education particularly in the areas of science, technology, engineering and math as well as career and vocational training to ensure people can help their communities thrive in the 21st century economy. Activities to protect the Environment and Human Rights
Chevron has faced lots of controversies in the past due to the destruction of the environment and not respecting Human Rights. For this they have started activities on protecting them to have a positive reputation regarding these matters. They say they are committed to helping meet the world's need for energy while taking steps to protect the environment. That's why they are continually working to improve our processes to reduce pollution and waste, conserve natural resources, and reduce potentially negative environmental impacts of our activities and operations.
They recently launched their new motto “We Agree” to become closer and supportive to the public regarding the environment. Chevron's commitment to respecting human rights is embodied in The Chevron Way. To further clarify this commitment, they adopted a Human Rights Policy in 2009. Their policy is designed to increase awareness of human rights throughout the company and deepen their ability to manage human rights issues. The policy addresses four human rights areas relevant to business: employees, security providers, the community and suppliers
Chevron and Bangladesh They have also implied different PR activities throughout Bangladesh for making a positive impression. Chevron Bangladesh is active in community development in areas of operation through activities and programs that focus primarily on education, health care services, capacity building, economic development and safety training. They provide resources that help the people in these areas gain the skills needed to improve their standard of living while preserving their culture. Most of these projects are carried out in partnership with leading nongovernmental organizations (NGOs).
They state their employees also play key roles in community development projects by regularly participating in projects ranging from housing and work skills development to tree plantings, and health. The goal of this assignment was to understand how PR activities benefit a company in the long run. After analyzing the different circumstances we can state that without these activities a large corporation cannot go on for long. They have both positive and negative impacts on the government and society. But the end of the day they are also all about business and business means profit.