In particular, approximately 7, 264,478 people watched a video clip that featured Sara Palin’s performance on Saturday Night Live on YouTube. This shows how this technology can be used as a marketing tool to win over supporters. It has become conventional for viewers to watch political news via the web video as demonstrated by CNN. com which attracted over 4. 9 million streams of live video viewers on the Election Day. Obama’s campaign team used YouTube as an advertising tool which proved more effective because than traditional television ads.
It is estimated that their campaign ad on YouTube was watched for about 14. 5 million hours which would have cost over $47 million for a television broadcast. These services have been used by citizens to trace past speeches by politicians to prove them wrong and subsequently to inform others. In the face of attacks, internet users refer to YouTube to listen to the actual words spoken by the candidates.
This was evident in the case of Reverend Wright where people repeatedly watched Obama’s speech on race. It is estimated that over 6.7 million people have logged in to YouTube to watch this particular speech (Pew Research Center, para8). Use of websites As a result of the developments, political candidates and parties have been engaged in building and adjusting their websites to accommodate the emerging technologies. These websites are used to advertise new information and to mobilize supporters to volunteer and vote. However, some people argue that politicians should use the interactive nature of the internet to promote openness and democracy. The use of the internet differs with parties.
Most small parties normally use the internet to mobilize resources such as donations and to increase their membership. On the other hand, big political parties use the internet as a campaign tool. These websites are also important in creating connections with like minded organizations to create a broad community. Mr. Obama having worked as a community volunteer efficiently used the internet to reach out to people. All those who used his website were requested to submit their email address accounts which were used to contact them on a regular basis (Ord, para12).
Electronic Voting The touch screen electronic voting systems introduced following the 2000 presidential election stalemate in Florida ensure that information was transmitted speedily to a central counting system and therefore ensuring accountability. The use of latest technology also enabled television channels and election officials to rapidly gather and distribute the results that were obtained from different voting stations. This enabled viewers to have regular updates of results instantly.
The information obtained from the computerized data storage system enable TV stations to project the outcome immediately the polls ended (Basu, para10). Conclusion The effects of information technology on the electoral process and politics depend on the type of technology and the details of the political interest. The emergence of information technology in politics will change drastically the nature of politics in a number of ways. However, the idea of a distinct coherent politics which could be used as a single trademark of a new form of politics is still not forthcoming.
This is because political dispensation has become hi-tech and requires that all technologies both old and new be used as a complement to each other. However, technological advancement will render a number of old modes of communication outdated with the most likely candidates being faxes and letters. It is the hope of many that a middle ground will be found between these technologies so as to reduce the gap between them and make them less distinct (Bimber, para12).
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