一、三星集团概况Samsung Group was founded in 1938, initially mainly exported to South Korea Peninsula, dried fish, vegetables and fruits, gradually extend to sugar, pharmaceutical, textile and other manufacturing industries, and established as a family business. Its subsidiaries include: Samsung, Samsung SDI, Samsung SDS, Samsung, Corelle, Samsung, Samsung Samsung network fire, Samsung Securities, Samsung, Samsung, Samsung, Samsung Aerospace Engineering and Samsung life, by Lee family members management, subsidiary three its is America “wealth” magazine as the world’s top 500 enterprises.
Electronics is the largest subsidiary subsidiary, was founded in 1969, is now the world’s second largest mobile phone maker, global revenue’s biggest electronics firms, in 2011 the global market value of $150000000000. South Korea’s Samsung Electronics Company officially entered the China market is in 1992 after the establishment of diplomatic relations between China and South korea. In 1992 August, the Samsung Electronics Co Ltd to invest and build factories in Huizhou Chinese.
After 10 years, Samsung has continuously increased in China investment and cooperation, has become one of the biggest investment in Chinese Han Zi enterprises.
In 2003, Samsung Electronics in Chinese sales exceeded $10000000000, into the Chinese first-class enterprise level. In 2003, Samsung brand value of $10850000000, ranked 25 in the world, was named business week as the fastest-growing high-tech products in the world. 三星电子在全球以及在中国的发展状况
在全球范围内2013In January 3rd, CES2013 Samsung NX300 and the world’s first single barrel 3D lens.
In January 8th, Samsung unveiled the 2013 CES (American consumer electronics show), to launch innovative products: large screen UHD (Chao Gaoqing), NX300 TV camera and 45 mm 2D/3D lens, T-9000 LCD and Series 7 Chronos notebook computer refrigerator.
In January 31st, Samsung bought Wacom for $58900000 in Japan, 5% the price ofshares.
In March 12th, China Guangzhou, Samsung the formal launch of a new five against four anti TF card and 2013 flagship smart TV Samsung LED F8000 memory card, SD.
In March 14th, Samsung to American New York issued a new generation mobile phone Samsung Galaxy S4, a global three first: the world’s first double Quad architecture application processor Exynos 5 Octa, the first introduction of 5 inch 1080p AMOLED screen, the first introduction of LPDDR3 mobile phone.
In May 23rd, Samsung invested 53000000000 won (about $48000000) purchase of South Korea’s third largest mobile phone manufacturer Pantec (Pantech) the share of 10%, become second only to Qualcomm high pass (11.96%) and Korea Development Bank Korea Development Bank (11.81%) of the third major shareholders.
China Mobile and Samsung Electronics launched a new generation of intelligent mobile phone GALAXY S4 I9508.
Samsung released the new GALAXY Tab 3 series.
In June 20th, London, the global mobile communications and digital fusion technology leader Samsung held Premiere 2013 Samsung GALAXY & ATIV new conference.
In July 2nd, Beijing, the global mobile communications and digital fusion technology leader in Samsung Electronics in Beijing released large screen intelligent mobile phone GALAXY MEGA. The global mobile communications and digital fusion technology leader Samsung Electronics in Beijing 798 Art Zone released GALAXY S4 zoom.
In July 3rd, Samsung acquired USA STB developers Boxee.
In September 4th, Germany, Berlin, Samsung Electronics released SamsungGALAXY Gear and Samsung GALAXY Note3 intelligent mobile phone. And formally to consumers on the Samsung KNOX.
In September 16th, Samsung Chinese market oriented surface OLED TV KA55S9C and scalable UHD TV F9000.
In October 9th, South Korea, Seoul, launched the world’s first arc screen mobile phone GALAXY ROUND, carrying the world’s first commercial type full HD Super AMOLED flexible screen.
Samsung’s exclusive Samsung tablet computer GALAXY Tab 3kids.
In January 6th, America Nevada Las Vegas, released the GALAXY NotePRO and the TabPRO tablet computer.
In February 23rd, Spain Barcelona, Samsung Electronics, the grand launch of Gear2 and Gear2 Neo.
In February 24th, Spain Barcelona, Samsung launched GALAXY S5.
In March 19th, Shenzhen, and Chinese Unicom launched China Unicom customized version of TD-LTE 4G intelligent mobile phone. 在中国After 20 years of unremitting efforts, now China Samsung business throughout the country
Samsung began as early as 1992 China business, the group owns 22 into Chinese. Establishment of 161 (38 production enterprises, sales enterprises 45, the 10 branch offices, 68). Number of employees about 120000 people. At present China area staff accounted for 30% of the number of employees.
Samsung entered the China market for over 20 years. Samsung in Chinese new industrial policy, to seek a change in china. Complete industrial chain localization system, from simple production to include design, R & D, procurement, production, customer service. Investment layout, to adapt to the rapid development of the balanced development of Chinese domestic market and Chinese government policy areas, expand to the central and western regions and Northeast China investment Chinese. Finally, from the point of view of business layout, by the development of electronic products to cover the financial, construction, information technology, medical, security services, clothing and other diversified pattern.
China Samsung to achieve “do Chinese people is fond of enterprises, contribute to the China social enterprises” ambition, actively carry out the China corporate citizen.
In 2013, China Samsung announced the launch of “corporate social responsibility, the first year of” solemn commitment to the community to better fulfill the social responsibility of the enterprise. China Samsung in the original rural support, education, social welfare, environmental protection and other four major fields expand investment at the same time, according to Samsung Group’s strategy, developed a new project aimed at teenagers, give key support and nurture. Because of the outstanding performance on social responsibility, in 2013 China Samsung was issued by the Ministry of civil affairs “China Charity Award”, and “most love endowment enterprise” title.
In November the same year, China Academy of Social Sciences published the “2013” blue book “corporate social responsibility”, Chinese Samsung with excellent performance in foreign enterprises list, the total ranking jumped to twenty-first place.
At the same time, the four green concept Samsung actively practice green business, green product, green communities, green plant, promised by 2015 the full realization of the goal of enterprise become the leading domestic green.
China Samsung will also continue to strengthen labor relations, improving the welfare of employees, strictly abide by the relevant laws China. “Do China people is fond of enterprises, contribute to the Chinese social enterprise” is the sincere wish Chinese Samsung employees. Today, Chinese Samsung peopleare striding solid, strong and vigorous pace, towards this goal.
三、三星电子的相关战略全球的品牌战略和产品战略品牌战略The world first-class brand strategic objectives — surpassing industry overlord Sony
The world first-class brand leverage — Planning of high value added products identification
The world first-class brand booster rockets — not afraid risk pushing TOP sponsored program
The world first-class brand marketing strategy — high level marketing means B.产品战略Samsung Corp since its inception, the product development strategy evolution has experienced “copy version strategy”, “imitation strategy”, “follow the leader in technology strategy” and “technology leading strategy” four stages.
Copy version strategy — in a relatively short period of time, enter the market with low cost
Imitation strategy — the digestion and absorption of foreign technology, and strive to enhance the matching of their products, market and technical grade.
New products follow the technology leader in its life cycle strategy — into the stage with advanced technology development, to occupy the high-end market.
Technology leading strategy — leading edge technology, occupy the high-end market. The Samsung Philosophy At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society. Every day, our people bring this philosophy to life.
Our leaders search for the brightest talent from around the world and give them the resources they need to be the best at what they do. The result is that all of our products—from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents— have the power to enrich lives. And that’s what making a better global society is all about. (3)Values
We believe that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision we make. People Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth of opportunities to reach their full potential. Excellence Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market.
Change In today’s fast-paced global economy, change is constant and innovation is critical to a company’s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success. Integrity Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.
Vision 2020Samsung Electronics’ vision for the new decade is to “Inspire the World, Create the Future.” We are committed to inspiring communities around the world by developing new technologies, innovative products and creative solutions. We are also committed to creating a brighter future by developing new value for our core networks: industry, partners and employees. Through these efforts, we hope to contribute to a better world and a richer experience for all. As part of our new vision, we have mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020.
To this end, we have also established three strategic approaches in our management: creativity, partnership and talent. We are excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine and biotechnology. We are committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.
For the future with confidence, samsung. Based on our past achievements, we also look forward to exploring new areas, including health, pharmaceutical and biotechnology. Samsung to become the market leader of innovation, and become the first brand in the real development.