Companies summarize their goals and objectives in Mission and Vision statements. Both these things serve different purposes for the company but are often confused with each other. A Mission statement talks about what the company is now. It concentrates on present; it defines the customers, critical processes and it informs you about the desired level of performance. A Vision statement outlines what a company wants to be. It concentrates on the future; it is a source of inspiration; it provides clear decision-making criteria.
"To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty."
"To view change in the market as an opportunity to grow; to use our profits and our ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs."
2-Google Mission To organize the world‘s information and make it universally accessible and useful. Google Vision To develop a perfect search engine
3-Coca Cola Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world…
* To inspire moments of optimism and happiness… * To create value and make a difference
Coca Cola Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
* People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. * Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. Apple Vision
To make a contribution to the world by making tools for the mind that advance humankid
5-Microsoft Mission Microsoft’s mission is to enable people and businesses throughout the world to realize their full potential. Microsoft Vision Diversity and inclusion are integral to Microsoft’s vision .To recognize that leadership in today’s global marketplace requires that we create a corporate culture and an inclusive business environment where the best and brightest diverse minds—employees with varied perspectives, skills, and experiences–work together to meet global consumer demands.
6-Ford Motor Company Mission We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve people's lives. Ford Motor Company Vision
To become the world's leading consumer company for automotive products and services.
7-Walt Disney Mission The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. To make people happy . Walt Disney Vision
Now to vision. A vision isn't a statement. A vision is a set of ideas that describe future state. Be the leader in the delivery of entertainment experiences. Be the premier channel for sports experiences and information.
8-Citigroup Mission Our goal for Citigroup is to be the most respected global financial services company. Like any other public company, we're obligated to deliver profits and growth to our shareholders. Of equal importance is to deliver those profits and generate growth responsibly.
Citigroup Vision We believe in financial inclusion and economic empowerment for everyone. And we realize that while helping consumers build financial knowledge and skills is important, it doesn't go far enough
9-Citi Institutional Consulting Mission Our mission is to help set the industry standard in investment-consulting services for sophisticated investors. Our investment-consulting teams provide full-service consulting advice—solutions that are tailored to each client’s individual needs .
Citi Institutional Consulting Vision We believe that excellence in consulting requires client advocacy and stewardship, a passion for leading-edge investment solutions and the delivery of experienced consulting services in a way that helps us exceed our clients’ expectations every day.
10- BAHCESEHIR UNIVERSITY MISSION As a higher education institution dedicated to teaching, research, and service to our society, the mission of Bahcesehir University is to educate the leading work force of future who have an inquiring mind and a critical thinking ability; are sensitive to local and global issues; achieve international standards; contribute to scientific, technological, and cultural knowledge; are strong supporters of universal ideas and values
BAHCESEHIR UNIVERSIRY VISION Bahcesehir University expects to be the leading force regionally and nationally in the enhancement of knowledge. Bahcesehir University aims to educate students who are committed to promoting respect for the rights of others, who are considerate and appreciative of human differences, and of the constructive expression of ideas.
THE WORST and BEST STATEMENTS Especially a mission statement , I find this boring. It doesn’t talk about its people, it doesn’t talk about its environmental aims and it makes no mention of its corporate responsibility around the world. It talks about the products it has already created and its leadership position, but it doesn’t inspire the imagination about where it’s going to take us next.
This is a really shame for especially the big brand as Apple , and I definitely think Apple could do a much better job of it, because Apple certainly is inspiring. In conclusion , the mission statement does not reflect character of Apple , mostly it shows Apple like a only productive industry however Apple create a new world in terms of software .
Both of statement are effective , usefull and creative and most importatnt is understandable . I mention about CocaCola company. Their mission is all about reflecting emotions . This feature of statements can close people to company . Vision statement also I loved from a different angle . Especially they separated substances and this created understandable sentences and we can see that cocacola company has a broad vision.Also some of them a really good mission and vission as Bahcesehir University , HP , Ford Motor … but the best one is COCACOLA company for my thoughts .