Mgmt 305

1. How do smart grids differ from the current electricity infrastructure in the United States? The regular electricity infrastructure in the US provides power to consumers, but does not information on how the consumers are using the energy when the smart grids are. It uses digital technology to save energy, reduce costs, and increase reliability and transparency.

Without the smart grids, the electricity infrastructure is outdated and inefficient. 2. What management, organization, and technology issues should be considered when developing a smart grid? When it comes to smart grids, being aware of the amount of energy you use in a household is important to remember. It would definitely help manage the amount of power used every month and allow consumers to make more intelligent decisions regarding it. The organization that should be considered is allowing the consumers to access information about their usage of energy consumption and production every month.

This is where the technology comes into play. You shouldn’t want an outdated and inefficient infrastructure. Going digital, just like the smart grids are, would be good to do. Having fast technology that is reliable and quick enough for the consumers to use will build satisfaction in the business and help out a lot. 3. What challenge to the development of smart grids do you think is most likely to hamper their development? Installing smart grids are very expensive. We have economic problems we have in our country now, which will make consumers more skeptical about installing smart grids for their household. Not only that, but the smart grids are very high in technology and can be challenging for consumers to understand it and respond to the price signals.

If they spend $250-$500 on these grids, and don’t know how to operate them, then it will practically be a waste of money and would want to return to the old fashioned grid system. 4. What other areas of our infrastructure could benefit from “smart” technologies? Describe one example not listed in the case. One good thing we can learn from installing smart grids into households is knowing that consumers will be willing to spend the amount of money for these smart technologies will make them become successful and business, which helps companies manage the smart grids. Just how a “smart” phone is like a computer inside a cellphone is the same way a smart grid will be with the electricity grid.

There will be more two-way communication digitally and it allows consumers to adjust the electricity from a small device. Another big benefit is knowing the system is modernized and you don’t have to wait for utility workers to come out and fix your electricity. 5. Would you like your home and your community to be part of a smart grid? Why or why not? Explain. Yes. I wouldn’t mind me, or my community being part of a smart grid. It would definitely be good to know how much energy I use every month and help me make better decisions.

The only challenge would be paying the expensive costs to get the smart grids installed, but a big investment like that would be worth it. If my smartphone can make things on my cellphone a lot easier, I don’t see why it wouldn’t do the same for my electric system in my house. Chapter 2, pg 77

1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? P&G’s business strategy has three main business strategies. It works to maintain the popularity of its existing brands via marketing and advertising, extends its brands to related products by developing new products under those brands, and it innovates and creates new brands entirely from scratch.

The main relationship of collaboration and innovation to their business strategy is the amount of time and effort they give towards it. P&G spends billions of dollars on innovation but collaborating effective methods are difficult in the consumer goods market. In due to the challenge in the market, P&G uses information systems that use innovation and collaboration methods effectively.

2. How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each. P&G uses collaboration systems to execute its business model and strategy by using ideas from sources that come from outside the company and sharing them quickly with employees, which reduces research and unexpected costs. There are different collaboration systems P&G uses, such as different programs in Microsoft Office, Connectbeam, and Cisco Telepresence.

The two program P&G uses from Microsoft Office is Outlook and SharePoint. Outlook provides tools for e-mail, calendaring, task & contact management, note taking, and Web browsing. P&G uses it to share data they gained from various brands so that marketers can easily access the data and managers are able to find the data to make better business decisions. SharePoint puts presentations from documents in one location and is still assessable to another employees and colleagues in other parts of the company.

Connectbeam allows employees to share bookmarks and tag content with descriptive words that appear in future searches, which allows coworkers to share information quickly. Cisco Telepresence is used for employees to have conference rooms with each other across the globe, making it easier to spread information within the the company without spending money to travel and gather important information from a manager or CEO. 3. Why were some collaborative technologies slow to catch on at P&G?

One of the main reasons why collaborative technologies were slow to catch on at P&G is because of the advance technology that became available to them. At first, the company was accustomed to the regular collaborative methods, such as writing ideas by hand and bringing notes to the business meetings. Even with emails, it would be a hassle because employees or managers would have to depend on the email system to send the information. Sometimes, this led into employees and managers getting the information too late, or never at all. So adjusting to the new ways of collaboration was a new experience to them but eventually turned out to be the best change for their company.

4. Compare P&G old and new process for writing up and distributing the results of a research experiment. P&G was used to writing up data the old fashioned way. They used to use to gather their research from other various brands outside their company and would send the information via email. When it came down to business meetings, employees would print out their research, and glue them into pages in different notebooks which made the presentation look tacky. Now that new methods of collaboration has come along, all the managers do is used different software that allows access to all the new results of a research and everybody is able to see it.

Sometimes, dealing with the old processes end up in a negative outcome; meaning marketers or managers wasn’t getting all of the proper research results. 5. Why is telepresence such a useful collaborative tool for a company like P&G? Telepresence is very useful for P&G because they can foster collaborative between employees all over the world. They are possible to hold high-definition meetings over continents and different countries. Also, it is great because it saves travel expenses and makes the important information more efficient.

Employees that want to talk to CEOs or regional managers to get important information that is needed can find out new ideas from them and make quicker and better decisions for the company. 6. Can you think of other ways P&G could use collaboration to foster innovation? Well out of all the different ways of collaboration that was explained about sending documents to every employee and so on, P&G can always use the social networking sites to do the same things as well! Instead of using the high-technology software, they could easily send data through Facebook, Twitter, and MySpace.

They all have features where you can make your own group and only people in your group can see what you post and put in there. It is the same for personal messages too. People can start a private conversation with a certain amount of people and share information. This will be great for P&G. Not only can they share new research results, but they can also stay connected with the public and see what is trending in the business world, or what new brand everybody is talking about so they can take notes and make better decisions on creating their new brands. Chapter 3, Pg 100

1. What competitive strategy are the credit card companies pursuing? How do the information systems support that strategy? Different credit card companies use different strategies such as credit card solicitations in the mail, offers with interest-free cards, and cash-back rewards for unpaid balances. The information systems play a big role in the strategy. With the information that these systems are getting every time a person swipes their card and makes a purchase, it can determine if a person is eligible to receive a credit card or not.

The data is available to the credit card companies to learn about their customers from a quick observation. 2. What are the business benefits of analyzing customer purchase data and constructing behavioral profiles? The businesses want to make sure they are not digging a hole where they won’t be able to get their selves out of. When people apply for credit cards, receive them, then fall into a financial crisis, they become a liability because customers will start to default on their payments and file bankruptcy.

So by analyzing the purchase data helps the companies pick out the right people so that they can avoid people maxing out their credit at their highest peak. That way, they are not losing money from their business at the end of the day. 3. Are these practices by credit card companies ethical? Are they an invasion of privacy? Why or why not? In a way, these practices are not ethical. Knowing that credit card companies can have access to your information is a sense of invasion of privacy. Not only that, but they can judge you by looking at your information and deny you of credit, which I think is wrong in a way because somebody could really need a credit card for emergency issues but get denied because of how they spend their money.

At the same time, I understand why they follow these procedures so it won’t hurt their business in the long run so you can’t be too mad at the fact but other people’s mistakes cannot take blame for everybody else’s intentions. I would rather be aware that a credit card company raises awareness if a person overdraws their account constantly, withdrawing money from different ATMs, or has a debt that hasn’t been paid in a long time rather than to be penalized for how you spend your money on certain things.

So what if you use your card at the bar or get marriage counseling, it’s your money and you can do whatever you want with it. You shouldn’t be judged against credit on the things you spend your money on. That’s just my opinion. Chapter 4, Pg 147

1. Which of the five moral dimensions of information systems identified in this text is involved in this case? Accountability, Libality, and Control is the moral dimension that is involved in this case. If a person texts while driving on a highway and gets into an accident, killing somebody, they should be held accountable and held liable for the action because they had the control to stop the accident from happening if they would of never texted while driving. 2. What are the ethical, social, and political issues raised by this case?

The ethical issues are not driving while texting because you can cause a serious accident and become fatal. Knowing that it is still a bad thing to do, and illegal in some states, people still tend to do it which makes it become unethical. When it comes to the social issues, people don’t understand how bad it is. This issues has caused 955 deaths and 240,000 accidents in 2002 but people still refuse to admit that it is dangerous to do. When it comes to the political issues in this case, people are now starting to get in trouble for doing it.

In Utah, you can get up to 15 years for texting while driving. In other states, you can get your license stripped from you and do jail time just for texting while driving. By the law stepping in and enforcing laws against it will make people think twice before doing so, but it still remains a problem in some areas today. 3. Which of the ethical principles described in the text are useful for decision making about texting while driving? The ethical principle that is useful is knowing the consequences you may have to face if you are caught driving while texting.

It makes more drivers aware of their driving privileges and thinks carefully before doing so, especially in states that are banned. One thing that helps out a lot is knowing Obama banned texting while driving for all federal government employees. It wouldn’t be ethical if we’re not allowed to text while drive and the government employees are allowed too, because they are human just like us and can cause a fatal accident as well. It is better to lead by example and by drivers knowing that makes it very useful.