Mercedes Benz Essay Sample

Mercedes-Benz has put all of its latest safety features into the CLS-class. In addition to front airbags, there are side-impact airbags in the front seats and side curtain airbags throughout. The car features a “smart” sensor system for the seatbelts and airbags that can detect and react to accident severity. An optional Pre-Safe system predicts an impending collision; when the system is activated, the seatbelts tighten, the front passenger seat adjusts to crash positioning, and the sunroof closes automatically. Mercedes-Benz engineers describe the feature as a human-like reflex system.

2008 Mercedes-Benz CLS (Europe)

2008 Mercedes-Benz CLS (Europe)The air suspension has three settings. The default setting, “Comfort”, is ideal under normal driving conditions, stiffening as the car’s speed increases. “Sport 1” and “Sport 2” settings give the car more agility on winding and bumpy roads. The car can also be raised three inches (76 mm), if needed. The CLS-class comes with a choice of four interior colors, three types of leather and two kinds of wood.

Leather interior comes standard, with Nappa leather upholstery available on designo models. Burl walnut and dark laurel wood interior trim are available in either a high-gloss or silk matte finish. Leather colors include Black, Basalt Gray, Sunset Red and Cashmere. New scratch-resistant exterior paint is three times as durable as past exterior finishes. There are 33 inches (838 mm) of rear legroom, which is not quite as accommodating as the 35.6 inches (904 mm) available in the E-Class. Elbow room is generous at 57 inches (1448 mm).

The trunk can hold 16 cubic feet (453 L) of cargo. The following features are standard in all models: heated auto-dimming mirrors, outside temperature gauge, rain-sensing wipers and projector-beam headlights. Also standard is a Thermatic automatic climate control system; this system assesses and adjusts interior temperature and humidity levels and filters the air in the cabin. There are dual controls in both the front and rear seats. Other available features include: self-cleaning bi-xenon HID headlamps, distronic radar-guided cruise control, power sunroof, keyless go, drive authorization system and Parktronic parking sensors.

Available electronics include: COMAND control system, GPS navigation and surround soundaudio. The CLS 55 AMG and CLS 63 AMG are modified versions of the CLS produced by Mercedes-AMG. Features exclusive to AMG models include: perforated sport seats, 18-inch (457 mm) light-alloy wheels with wider tires (for the UK), 19-inch five-spoke light-alloy wheels (standard in North America, optional for all other markets), large air inlets and quad chromed oval exhaust pipes. *Company description:

Mercedes-Benz is a multinational division of the German manufacturer Daimler AG, and the brand is used for luxury automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Baden-Württemberg, Germany. The name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler’s 1901 Mercedes and to Karl Benz’s 1886 Benz Patent Motorwagen, widely regarded as the first automobile. *Industry:

The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, towed vehicles, motorcycles and mopeds as defined in ISO 3833, and is one of the world’s most important economic sectors by revenue. *new trends:

Tries to show emerging solutions in automotive industry fields related to Original Equipment manufacturing(OEMs) and no-OEMs sectors in order to show the vitality of this leading industry for worldwide economies and related important impacts on other industrial sectors and their environmental sub-products. *Marketing:

Created a consumer value proposition for Mercedes-Benz Financial, together with the Mercedes-Benz Cars business unit and joint agency Clemenger Batten, Barton, Durstine & Osborn (BBDO), which has contributed to an increase in finance penetration from 20+% to 30+% and finance volume from a monthly average of LE60m+ to LE100m+, via integrated, cross-channel marketing campaigns and superior retail tools. Guided the development of new financial services’ products to support car sales via the medium of a cross-functional team.

Lead Mercedes-Benz Customer Working Group, involving four business units (financial services, cars, service & parts and vans), in the definition of a unified data and technology infrastructure framework to enable superior customer and dealer management, utilizing the leading-edge Software-as-a-Service CRM platform. *Holistic approach:

1- Relationship Marketing:Mercedes Factors of competitionPrice: highQuality: HighDesign: innovative design for carsPromotion: HighFeatures: HighMarket Coverage: HighThey focus on the customer relationship management, because all this factors can be imitated. So they develop long-term relationship with customers through direct and personalized marketing activities 2- Integrated Marketing:

A) Offering mix: product and priceB) Communication mix: Advertisement, direct marketing, internet, PR and personal selling C) Distribution This step is for deliver the cars to the customers. From Mercedes point of view  Offer cars to meet the need of customers, price that could be suitable for target customer, prestigious stores. 3- Internal Marketing: Exchange is the core of marketing Company produced cars, and target customer buy it Management gives salary, benefits, promotion and career patch to employees to get from them efforts, skills, loyalty and experience. 4- Social responsibility Marketing:

Mercedes Benz Egypt gives great attention towards their social responsibility. In 2008 it established Star Care Egypt, a foundation to help children in need, in partnership with Daimler AG and Star Care in Germany..Mercedes-Benz CLS-Class1st paper

Done by:Ahmed Ismail 2091046Peter Mounir wadea 2091030

Supervised by:Dr.Wafaa Marzouk