Marketing Research Sample

1. Vital statistics – population, and other important demographic characteristics. Having established the numbers critically analyze the long-term significance of these statistics: consider the positive and negative aspects of this quantitative information. Figure 1

Source: National Bureau of Statistics of China

Answer: China is one of largest population in the world. Depending on National Bureau of Statistics of China researching report, at the end of 2011 the total population in mainland of China was 1,347,350,000 persons. (Included 31 provinces, autonomous regions, municipalities and CPLA, excluded Hong Kong SAR, Macao SAR, Taiwan Province, and overseas Chinese), it increased 0.477% compared with 2010.

Birth rate was balance with death rate that are both increased around 0.03 thousand points over 2010. Population is the most importation and urgent task to achieve economic development, social progress and sustained development. Since the 1970s, China government was striving push family plan policy in the whole nation, encourage the late marriage and late childbirth, advocate a pair just birth a child in accordance with the special condition family could apply birth the second child to government.

On one hand family plan can reduce population that is good for environment and economy but on the other hand China will be much earlier entry into the aging social, the first generation hasn’t siblings so more children are selfish and exclusive. Sex ration unbalance, by the end of 2004 male population is 669.76 million is 51.5%, the female population is 630.12 million is 48.5%. (CHINA POPULATION & EMPLOYMENT STATISTICS YEARBOOK).

Working-force is short supplying due to family plan and aging society; urban population is much more than the previous year reached 542 million is 41.76% in total population. A large number of rural labors worked in urban contribute to accelerating the reform of China’s urbanization and formation of a well-off society, supplementary urban labor shortage situation. On the other hand rural labors decreasing

strictly restrict agriculture developing. China is an agriculture country it demand a huge food crops so government can’t ignore to enlarge rural development whilst needs pay more attention to sustainable development.

2. Advantages and disadvantages due to its geographical location – provide your reasoning.

Answer: China located in Southeast Asia; it is the third largest countries in the world besides Russia and Canada. China stretches some 5,026 kilometers across the East Asian landmass, with 14 neighbor countries (Wikipedia). It includes Korea to the east; Russia to the northeast, Mongolia to the north; Kazakhstan to the northwest; India, Nepal Sikkim to the west and southwest, and Vietnam, Laos to the south. Japan, Republic of Korea, Malaysia, and Indonesia are across the seas to the east and southeast.

(Overseas Chinese Language and Culture Education Online, 2010) Disadvantage: China was always in a war threat because it is surrounded by those neighbors. Japan is the biggest threat of China in geographic issue, Japan owns the powerful navy force can much easier attack mainland from the sea. Advantage: By the way, in the east of China is Pacific Ocean, there are have many ports convenient for foreign exchange and trade.

At the same time, China’s mountains go to the east orientation is good at the transport goods and people through coast to inland that provide a good geographic environment to developing economy. Silk Road was the most famous and oldest trade road in the world it began in China’s Xian meanwhile a crucial road connected between Asia, Africa and Europe, China’s geographic location in the whole Asia has the important role to cooperate and communicate with the world.

3. Major domestic (local) industries – specify by industry type – indicate the likely trends of the TWO (2) most significant (dominant) industries. Figure 2


Answer: China is the largest producer, importer and exporter in the world, it

has a richer physical resources. Major industry in a country also is called “Pillar Industry”. It should support to entire national economy in a long-term development. The feature of pillar industry is a large output and a huge proportion in GDP accounted. So from the figure 2 we can see China’s two most major industries are energy and automobile industry. In the future these two industries will be sustained development to boost Chinese economic increase.

1. Energy industry includes: coal mines; power grip and petroleum that provide citizens a basic life safeguard, support the manufacture in working order. From the research, China steel consumption in 2003 already reached 250 million tons and is expected to jump to 280 million tons by the end of this year. (Klako Group, n.d.). Energy products import and export business is the main trade with foreign countries and makes a huge function to boost China’s national economic sustained increase.

2. Automobile industry in a development country has the significant position. In 2008, China became the world’s second large auto-product nation in the world exceed the Unit State. (Hill, 2009). Cars demand of Chinese market is gradually increase especially the average national income reaches the higher level (1000 $/month).

It creates a large number of employment opportunities; pushes the other related sectors progress like fittings factories. Automobile industry is highly technology-intensive industry it focuses on the many fields of science in new material, new equipment and new technology. In next decade, automobile industry as a pillar industry will make more contribution for China’s economy growth.

4. What are the major international corporations in the country of your choice? Critically analyze the contribution – monetary

Answer: Many areas of China’s economy sectors change after accessed to WTO and more foreign corporations invested in Chinese market. The major international corporations are Volkswagen; Motorola; Nokia; Microsoft and so on. As a sample of Volkswagen, it is one of the biggest international corporations in China, it started in 1984 while signed a 25-year contract to make passenger cars in Shanghai. (Harwit, 2001). In 2012, Volkswagen Group China wants to sale about 2.81 million cars in China.

(Bloomberg, 2013). It made a huge contribution for Chinese marketing specially introduced the high technology for the local automobile industry; were training people get a lot of automobile knowledge as the same time solved the employment problem; researched new models for protecting environment. Globalization promoted multinational corporations’ merger and strategy alliance that put Chinese automobile industry in progress.


Bloomberg (2013), GM hangs on to lead over Volkswagen in full-year China sales. Available at: (Accessed: 04 March 2013)

CHINA POPULATION & EMPLOYMENT STATISTICS YEARBOOK (2010) Available at: (Accessed: 04 March 2013)

Harwit, E.(2001). The impact of WTO membership on the automobile industry in China. The China Quarterly, pp. 655–670.

Hill, S. J. (2009). A speeding car industry: china shows surprising growth in automotive production. Manufactory Business Technology [Online]. Available at: (Accessed: 31 October 2012)

Klako Group, China’s major industries. Available at: (Accessed: 18 March 2013)

National Bureau of Statistics of China (2012). China’s Total Population and Structural Changes in 2011. Available at: (Accessed: 01 March 2013)