Manifesto

Letter Mark The essence of Abilitate is to be clean, legible and recognisable, to keep its integrity it should only the shown in black as a letter mark. If it is only shown in one way then it will remain a lasting mark complimented with its secondary and pictorial language. / 18 /

TONE Abilitate is approachable, Refreshing and Reassuring. An organization that listens and syncs aspirations with employment, Abilitate will speak to both employers and employees in a split manner yet unified message.

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To maintain the logos legibility and power an exclusion zone of it’s own height (X) surrounding the logo must be used in order for it to stand out as it own entity. The only exception to this rule is when placed ‘above’ the pictograms were by the distance is halved. A minimum sizing of 30mm in the length allows the logo to still remain legible. At all times the logo must appear on a white background to keep its clarity.

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30mm

x

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x

=

x

x

x

x

RULES OF THE GRID

NOW EMPLOYING CHARACTERS Typefaces used for abilitate are univers and orator std, they were both chosen for their clear legibility and clean style, univers is known for its popularity in signage and extensive selection of different weights and variations within the type family.

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Orator Std headings

abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLMNOP QRSTUVWXYZ , [email protected]: ()+%&$ ;/* 0123456789

Univers bold condensed sub headings

abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ , .!?-_ @ : ; / *( ) + % &$ 0123456789

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Univers roman body copy

abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ , .!?-_ @ : ; / *( ) + % &$ 0123456789

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