Jungo. Daimler AG

The three pointed star enclosed in a circle is undoubtedly the logo of the most well known and loved luxury car, the Mercedes-Benz. This company, which is probably the oldest German car making company, has its headquarters based in Stuttgart. The Tri star logo signifying land, sea and air was chosen because the company is also involved in the manufacture of buses, coaches and trucks. The company was founded by Gottlieb Daimler, the man who is credited with the invention of the internal combustion engine. The car was marketed by an Austrian, Emil Jellinek, and named after his daughter.

Mercedes with its expensive luxury limos and sedans soon became the preferred car of the rich and the powerful. Its presence was rivaled by Audi, BMW and Cadillac. In 1926, Daimler merged with Karl Benz to form the company Daimler-Benz, a company which produces Mercedes-Benz even today. The second World War saw the companys foray into the manufacture of airplane and ship engines to power the military efforts of Adolf Hitler. This was not a great phase in the companys history because most of the workforce used by Mercedes comprised forced labor.

In 1965, the company launched its Mercedes-Benz S-Class series of cars, the sedans that went on to become the companys flagship. The next major series to be launched by the company was Mercedes-Benz E class in 1986, which was a bestseller in its own right. This was a mid-size luxury car and was available in six and eight cylinder gasoline and diesel engine models. The car had a fuel injection system that gave it greater fuel efficiency.

The next great hit was the Mercedes-Benz M class which was a four door SUV to be produced by the company. This luxury automobile was hailed as the safest vehicle on road due to the presence of front and side airbags and a stability control system. It was launched to a negative press but went on to become a best selling car in the US.

In 1998, the Daimler-Benz company underwent another merger this time with Chrysler — to form DaimlerChrysler AG Company. Following this, the company rolled out an all Mercedes-Benz CLS in 2005 and Mercedes-Benz W221 S class in 2006. These cars combine beauty, safety and utility, all in one.

In fact, the company has always used state of the art engineering technology and quality to build its cars. It has several firsts to its name. These include the introduction of the fuel injection system and anti-lock braking system. Another feature was the number of cars that company produced in each series. This has always made Mercedes-Benz an exclusive car to own.

Any and every Mercedes Benz vehicle forms part of a lineage of superior cars, produced with the highest levels of sophistication and quality, and with the most advanced engineering. This is beecaunse Mercedes-Benz represents success, prestige and status as well as quality, perfection, performance, desire and passion. Such image, shared by people around the world, is not only a product of our historied past, but also a heavy responsability and a commitment to continue with the values that have put Mercedes Benz at the forefront of the industry.

Many of the technologies that make the automotive experience possible are attributed to Mercedes Benz. The Anti-Lock Braking System (ABS) is a product of Mercedes Benz engineering. ESP (electronic stability programme) drastically reduces the risk of skidding by giving individual braking impulses to each wheel and dynamically regulating the torque of the engine. It was first introduced in 1995, and recent studies prove that ESP can prevent up to 2/3 of all accidents caused by skidding. In 1959, at a time when most of its competitors were focusing on speed, Mercedes-Benz introduced the passenger safety cell. Like all brilliant innovations, it is very simple.

It saved the lives of many people. If a Mercedes-Benz vehicle is involved in a crash, ‘crumple zones’ absorb much of the impact. The passenger, however, is protected by the ‘passive’ safety cell. Other innovations, such as our tensioned seat belts and air bags, also rely entirely on the safety cell.

Many more are the innovations being brought forward by Mercedes, from telematics and advanced communication and information systems to new alternative propulsion systems, such as BlueTec, Hybrid and other technology. Mercedes is poised to lead the evolutionary and revolutionary pace of the automotive for years to come.