The realm of organizational strategies in an organization, is perceivably one of the most proficient and concise strategy in reaching the administrative goals set forth by the body (Wong). The necessity of the inclination of such is a manifestation of the need of critical thinking not only for the benefit of the immediate time of the status of the company, but also to revolve around the sagacity of flexibility and ability in facing the intrinsic and extrinsic demands of the society in collaboration thus being able to maintain an intact and towering position in the realm of economic stability. Same is true for Airline Industries.
Introduction The essence of studying organizational management, and imposing such in a higher regard of obtaining goal objectives, entails a certain company not only on the basis of revenue generation, but also with the consideration of consumer satisfaction. The mere fact that the level of competition in the world of business is outrageously mounting, an intellectual business tycoon must see to it that the techniques and the methods used in reaching the upstream and the downstream in the realm of business is well taken care of and sustained in the perception of development and not organizational downfall (Hersey, Blanchard and Johnson).
Continental Airlines: Work Hard, Fly Right Continental Airlines is considered as an air carrier granted, with a US certificate based within the bounds of Houston, Texas. Such is noted as the fourth-largest airline company in the United States taking the eighth spot of the world’ s largest revenue-passenger miles with flights taking off in destinations: U. S. , Canada, Latin America, Europe as well as in Asia-Pacific. This publicly-traded company has thoroughly spread its scope of business through branching thus giving birth to 6 minor flights . However, Continental does not share a possession interest in such minor entities.
The scheme of the company’s expanse in transportation service has also reached the lines of SkyTeam Alliance , which is considered as a corporate company catering airlines which gives a thorough advantage to passengers which offers a variation of flexible schedules fit for the travelling consumers. Aside from that it indulges the masses to reserve schedules through their database programs for easier access and other sort of action pertaining to airline schematics. Moreover, like all the other airline companies, Continental also gives promos or programs which is apparently intended for customer attraction.
An example of such is their “OnePass” program, which offers regular travelers the chance to get free flight tickets, upgrades, discounts, and other form of benefit for their clients dependent on certain levels and specifications designed on the corresponding program. US Airways: Fly the USA on USAir US Airways is characterized as one of the American-low-cost air buses. Such company is based in Tempe, Arizona and a shareholder of US Airways Group Incorporated . The flight scheme of US Airways Group Inc. surfaces on the areas: Latin America, Canada, Europe and various hubs in Charlotte, North Carolina; Philadelphia and Phoenix.
It takes the 6th seat of United States’ airline companies and the top spot in rendering the lowest rate in air fare compared to other airlines. Perceivably, the distinctive characteristic of the company falls on the line of “convenience” promotion given the fact that the facilities as well as the programs which they implement in attracting travel enthusiasts are “first class” per se’, hence not undermining the belying essence of ‘cheap’ price. Furthermore, the company focuses on city maneuvers specifically on areas: New York LaGuardia, Washington Reagan National, and Boston.
Catering a number of 3,860 flights per day, with express flights (regional jets and turbo props), US Airways competes outrageously with other towering domestic airlines. Evaluation of the Airline Strategies The need of strategic communication plays an important role in the airline arena. Given the fact that the Airline Industry is also considered as an organization, such is just enough for the aforementioned companies to inhibit exactly the same dilemmas and predicaments which are gradually involved by other forms of business as well (Sheehan).
The complex world of business arena is not purely ‘financial based’, hence, it also requires the key players of a certain organization to implement the most appropriate simulation procedure equipped towards the substantial attainment of established goals. In may be taken to assumption that ‘financial stability’ and investment outlay is considered as the main target points of that established set of goals (Ray). As represented in the chart , such is evident that there factors which seemingly mount the predicaments by which Airline Industries divulge into.
Not only does it eat a large piece on problems and challenges inside the company, but the rivalry impasses in point of fact, are the core setback of the scenario. The intrinsic and extrinsic demands visage by the airline industry connotes the idea that they must not only dwell on the echelon of conventionality, but rather on digging into the deeper state of managerial standpoints for the benefit of the company itself.
As categorized, opportunities and threats, which is basically a portrayal of external change is the scale fall on the line of “five forces of threat,” namely, (1) threat of new entrants (rising companies of the same service rendered as well as with other rising airline companies which will offer ‘greater’ service than theirs), (2) competitive rivalry (competition in sales, in fame and in the service satisfaction), (3) threat of substitution (other transportation/communication offers such as train, bus, video conference and other sorts of the like), (4) power of buyers (upon knowing the fact that the society always change their “taste” primarily in the streamline of the kinds of travelers, whether it be business or leisure) and (5) power of suppliers (the fact that such is competition, resources is most likely to halt leading to scarcity from manufacturers, participation of airports and aircraft). All which serve as the grounds for the success or the failure of the company.