PricewaterhouseCoopers (PWC), Coca -cola and Commonwealth Bank of Australia are three distinct organizations offering varied products and services to their respective customers yet they have many things in common – operational success and effective structure among others.
For PWC, its organizational structure is strongly based on its local counterparts worldwide yet making a strong network of firms globally. It makes every operation of the firm, which is the leading of the Big Four accounting firms, very flexible and suited to its clientele needs, be it a “publicly listed multinational or a domestic entity.” (How we are structured) How the firm penetrate the global market? Through its local or country-based member firms.
For the leading beverage company, its organizational structure “is designed to spur growth in the rapidly developing markets” (Coca-cola sets international) focusing on growth and driving profits to the company. Coca-cola, as embedded in its structure, gives emphasis to its suppliers and consumers in order to take its lead in the market.
For Commonwealth Bank on the other hand, it has four customer-facing divisions all throughout that are aimed and designed to parallel the Company’s products improvement and growth as well as convenient service deliveries to all its customer segments. Moreover, it has another four divisions in the support segments to support its operation and continued success. In fact, according to Walter (2004, p.138) the bank has a “solid, centralized, and highly integrated organizational setup”. Simply stated, utmost customer security and satisfaction are the main goals of the bank, set aside the obvious profits as customers, both locally and internationally, influx.
The common denominator for the three mentioned organizations are on the way they treat their clients and/or consumers, satisfying them and making them loyal to the respective mentioned companies. Growth is only then possible when there are enough customers. The aim for further growth is also inherent among the three entities. Expanding abroad is one of the great ways to increase growth. The structures designed and implemented are indeed effective as the three companies are the leading names in their chosen industries.
Why the focus are all with the customers? The explanation is very simple: Customer is the life of any for-profit organization. Customers or clients mean income and from income, a portion of which becomes profit. What can be expected of these organizations from their structural design? Continued existence and success and obviously, more profits.
PricewaterhouseCoopers Global. (2008). How We Are Structured. Retrieved 1 August 2008 from <http://www.pwc.com/extweb/service.nsf/docid/8A601D5FA74A7CEA85257013006558DF>.
The Coca-cola Company. (2006). Coca-cola International Sets Structure: Name Leaders. Retrieved 1 August 2008 from <http://www.the coca-colacompany.com/presscenter/nr_20060208_corporate_cci_structure.html.
Walter, I. (2004). Mergers and Acquisitions in Banking and Finance: What Works, What Fails, and Why. New York: Oxford University Press.