Toyota Motor Corporation was incorporated in 1937. (academicmind. com)Toyota Motor Corporation conducts business in the automotive industry and in the finance industries. The business segments of Toyota are automotive operations, and financial services operations. The automotive operations include design, manufacture, assembly and sales of passenger cars, recreational and sport utility vehicles, minivans and trucks and related parts and accessories. (reuters. com) In Toyota’s financial service business, it consists of providing financing to dealers and customers who purchase or lease a Toyota vehicle.The financial service also provides retail leasing through the purchase of lease contracts originated by Toyota dealers. (reuters. com) Intelligent transport systems is part of the Toyota’s automotive operations, this is a variety of information technology based systems encompassing car multimedia systems. Some of these systems include, on-board intelligent systems, advanced transportation infrastructure and logistics systems. (reuters. com) Toyota’s other operations businesses include the design and manufacture of prefabricated housing and IT-related businesses, also an e-commerce marketplacecalled Gazoo. com. (reuters. com) The automotive industry is more than 100 years old. It started in Germany and France, and came of age in the U. S. in the era of mass production. Vehicle volumes, efficiency, safety, features and choice have grown steadily throughout the industry’s history. (Industry week. com) The automotive industry is a major industrial and economic force worldwide. It makes 60 million cars and trucks a year, and they are responsible for almost half the world’s consumption of oil. The industry employs 4 million people directly, and many more indirectly. (Industry week. com)The automotive operation of Toyota is one of the biggest segments that the company competes in. Toyota has three major brands, Toyota, Lexus and Scion. Toyota has far exceeded the Ford Motor Company to become the second largest automaker in the world. Toyota manufactured its first Toyota Camry in 1983 and was up against the Honda Accord (edmunds. com). The Camry quickly became a big seller for its strong qualities, peppy performance, decent comfort and solid reliability. And this is where the battle between the Accord and Camry came to be. Toyota continually revamped the Camry model about every four to five years and by 1997 Americanconsumers made the Camry the best-selling car in the United States (edmunds. com). Today the Camry has three Models to choose from: LE, sporty SE and XLE with either a 4-cylinder or 6-cylinder. Toyota has manufactured the Camry has a hybrid and costs about $2400 more than the regular Camry, so the list price for the hybrid Camry is $26,480-$30,390. The Camry has been the best selling passenger car in the United States for the last four consecutive years. On Tuesday April 24, 2007, Toyota said that its global vehicle sales rose 9 percent to 2. 35 million units this quarter (reuters. com. )Some of Toyota’s competitors include General Motors, Ford, DaimlerChrysler, Honda Renault, Volkswagen, Opel, and Peugeot (reuters. com). Toyota sells its vehicles in more than 170 countries and regions worldwide. Their markets are Japan, North America, Europe and Asia. Their revenue for the fiscal year ended March 2006 was $178. 9 billion, an increase of 13. 4% over 2005. The net profit was $11. 7 billion in the fiscal year 2006, which was an increase of 17. 2% over 2005 (Toyota Motor Corporation SWOT Analysis). Toyota has a market value 15 times larger than General Motors (academicmind. com).