General MotorsFord Motor Company was founded by Henry Ford in Detroit, Michigan. Ford was a skilled craftsman, who used his skills to create an experimental car in 1896. He created a two cylinder vehicle that was capable of going up to 20 mph. Ford left his primary job in 1899 to create Detroit Automobile Company and produced the Model A in 1903. The car had an under the floor engine and sold for $850. This car sold 1,708 units in its first season. As Ford refined the product, he became increasingly focused with vehicle speed. In 1904, he released an experimental car, called the 999, which had a max speed of 91.
4 mph. Later that year, the company also introduced the Model B and Model C for $2,000. Ford improved upon the prototype to create the Model K in 1905 that sold for $2,500. The 1906 model was the Model N, which sold for $500. The Model N undercut Oldsmobile’s prices and paved the way for Fords most historical innovation in 1909: the Model T. The Model T, also known as the Tin Lizzie, was a very popular model for several reasons, including the rock-bottom price of $850, low fuel consumption, large engine size, and a top speed of 40 mph.
15 million Model T’s were produced over the next 18 years and was considered the hallmark American vehicle. Ford rapidly increased production over the next several years, despite a major recall of the first million cars in 1922. During their continued production expansion, Ford began selling overseas in Great Britain, France, and Germany. The company realized continual innovation was a necessity to avoid product stagnation, notably with their only car color being black. As a result, in 1927, Ford stopped production of the Model T and worked on creating more innovative products that would move both the company and the industry forward.
The Model A became the next popular model to roll off the Ford production line. As a drawback of changing models, it took three months to alter the production line from the Model T. The price of the car was $450 and 4. 5 million were sold over the next four years. The model also featured a station wagon format, which was a new vehicle option on the market. Then in 1932, Ford created a car with a 3. 6 liter V8 engine that cost $480 and created a huge demand for the Ford vehicles. Many other lines were introduced over the next couple years with the Model A and Model B being the most popular.
These 2 models featured different specifications, including greater horsepower and larger engines. Other innovations during this time era included, hydraulic brakes, column changes, and suspensions. These innovations, along with a strong brand name, helped to increase the profits of the company. After World War II, production had slowed considerably until the introduction of the 1949 line. Power lines and automatic transmissions were introduced on the market. The next impact car on the Ford line was the sporty Thunderbird. It had a 5.
1 liter engine that yielded a max speed of 113 mph. It also introduced the convertible version in 1958 that offered five seats and a strengthened structure. In the late 1950’s many other models were restyled, including the compact car called the Falcon. During the 1960’s, competition increased and Ford had to push its innovative efforts in order to remain one of the top manufacturers. A combination of design talent and superior management created the Ford Mustang in 1964. The semi-compact Mustang GT came with four seats and at a price of $2480.
The automobile had a 4. 7 liter V8 engine with speeds exceeding 110 mph. The car was a huge financial success by selling over 500,000 units in the first year and a half on the market. Nearly one out of every two sports cars sold in the United States is a Mustang. The 2008 Mustang intends to hold on to that sales leadership with new available features that will add personal appeal. The Mustang will remain a signature Ford vehicle. During its lifetime, Ford Motor Company has produced many highly acclaimed automobiles.
They have created some great cars, including the Thunderbird, Model T, Fairlaine, Galaxie, Falcon, and Mustang. They also expanded their production line with four wheel drive pickup trucks and all terrain vehicles, such as the Bronco, F-Series, and Ranger. The company’s management consistently listened to the market demands by adding different colors vehicles, convertibles, hardtops, and number of doors. With efficient production, innovative styles, low prices, and customer satisfaction, Ford Motor Company has become a worldwide leader in the manufacturing of automobiles.
Company Strategy Ford Motor Company family of brands manufactures several globally recognized automotive names, including Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury, and Volvo. Ford pioneered large-scale manufacturing of cars by incorporating a considerable workforce with the engineering idea of a moving assembly line. This concept was supported by founder Henry Ford’s vision of combining highly efficient factories, well paid workers, and low prices. Ford still aims to satisfy this goal by constantly changing and delivering new products to the consumer.
Ford’s recent product favorites are the Mustang in the US, the Mondeo in Europe, the EcoSport in South America, and the Territory in Asia. Ford Motor Company strives to provide excellent products and services by focusing on customer satisfaction and loyalty by meeting and exceeding their needs, as well as delivering innovative products and services that offer high value. Ford’s markets have continued to change over the past year. Consumers show increasing interest in more fuel-efficient vehicles, but do not want to sacrifice performance or style.
In response to these changing demands, Ford has new product introductions, including the Ford Flex, Lincoln MKS, and the Ford F-150 in North America, as well as the Ford Kuga and with the production version of the Ford Verve concept in Europe. While there was a market shift away from trucks, sport utility vehicles, and other previously highly profitable vehicles, notably in the United States, Ford believes its automotive operations are improving. The company continues to maintain its corporate strategy by developing a clear identity for each of their brands based specifically on customer and market demands.
Targeting the Consumer Today, a new SAS platform that supports customer relationship management (CRM) applications helps ensure high customer satisfaction levels for the more than 30 million drivers of Ford brand automobiles around the world. Data mining, a concept driven by IT coordinator Jim Ader at Ford, is an important endeavor. This project has produced predictive modeling, which can be used to understand the customer and the key components to customer relationship management. Ford’s marketing professionals use predictive models to target specific customers in more than 200 marketing campaigns every year.
This is possible through SAS technology and analytical research consultants, who examine millions of customer records and select certain households targeted for the campaigns. These techniques produce a higher return on investment and a higher satisfaction level for Ford customers, which lead to increased new and repeat sales. Ford believes bio-fuels represent an opportunity to make mobility more sustainable and the company welcomes the European Union and the individual EU government initiatives to create a certification for sustainable production of bio-fuels.
Ford is the market pioneer of flexible fuel vehicles (FFVs) in Europe where it has sold more than 45,000 Ford Flexifuel units since market introduction in Sweden seven years ago. Ford can also claim the largest owner body for FFVs in Europe as a result of this industry-leading initiative. All of Ford’s Flexifuel vehicles can be fuelled with bio-ethanol E85 (a blend of 85 per cent bio-ethanol and 15 per cent petrol). Bio-ethanol fuel is available at a rapidly increasing number of fuel stations across Europe. Ford of Europe sold 17,500 bio-ethanol powered Flexifuel vehicles across Europe last year.
This marks an increase of 60% compared to the previous year and a sales record. While the majority of these FFVs have been sold in Sweden, the two current models – the Ford Focus and C-MAX Flexifuel – have progressively been made available in 16 European markets, including Sweden, Germany, the UK, the Netherlands, Ireland, Austria, France, Spain, Switzerland, Norway, Belgium, Italy, Poland, Hungary, Czech Republic, and Denmark – with more likely to come. The all-new Mondeo, the Ford Galaxy, and the Ford S-MAX will be made available with Flexifuel power trains early in 2008, and join the existing Focus and C-MAX Flexifuel line-up.